SlideShare ist ein Scribd-Unternehmen logo
1 von 51
Downloaden Sie, um offline zu lesen
Tweet me: @willcritchlow #BrightonSEO
Tweet me: @willcritchlow #BrightonSEO
Do we need tests?
Tweet me: @willcritchlow #BrightonSEO
Reconfiguring page layout - What do you think?
Tweet me: @willcritchlow #BrightonSEO
Tweet me: @willcritchlow #BrightonSEO
Ask the audience
Tweet me: @willcritchlow #BrightonSEO
Result - 7% less organic traffic - Twitter was wrong
Tweet me: @willcritchlow #BrightonSEO
Forcing Google to respect meta descriptions - what do
you think?
Tweet me: @willcritchlow #BrightonSEO
Ask the audience
Tweet me: @willcritchlow #BrightonSEO
Result - 3% less organic traffic - Twitter was wrong
Tweet me: @willcritchlow #BrightonSEO
Adding the current month and year to title tags - what do
you think?
Tweet me: @willcritchlow #BrightonSEO
Ask the audience
Tweet me: @willcritchlow #BrightonSEO
Result - 5% more organic traffic - Twitter was right
Tweet me: @willcritchlow #BrightonSEO
How are we running
these tests?
Tweet me: @willcritchlow #BrightonSEO
Flights
NYC
Search
LA
Search
Seattle
Search
Austin
Search
Boston
Search
Dallas
Search
Find a group of pages using the same template
Tweet me: @willcritchlow #BrightonSEO
Create a hypothesis you want to test
{{City}} Flights
Search
{{City}} Flights
Search
Current template Proposed template
Tweet me: @willcritchlow #BrightonSEO
SearchPilot creates test buckets
Dallas Flights
Search
Austin Flights
Search
Boston Flights
Search
NYC Flights
Search
LA Flights
Search
Seattle Flights
Search
Control Pages
Variant Pages
Dallas Flights
Search
Austin Flights
Search
Boston Flights
Search
NYC Flights
Search
LA Flights
Search
Seattle Flights
Search
Tweet me: @willcritchlow #BrightonSEO
Flights
NYC
Search
LA
Search
Seattle
Search
Austin Flights
Search
Boston Flights
Search
Dallas Flights
Search
SearchPilot applies changes to the variant pages
Austin
Search
Boston
Search
Dallas
Search
Tweet me: @willcritchlow #BrightonSEO
Flights
NYC
Search
LA
Search
Seattle
Search
Austin
Search
Boston
Search
Dallas
Search
SearchPilot applies changes to the variant pages
Tweet me: @willcritchlow #BrightonSEO
Search engine A/B
testing is different
from user A/B testing
Key point
Tweet me: @willcritchlow #BrightonSEO
A B A B A B A B A B A B
Splitting pages not users
SEO Testing
VS
User Testing
Tweet me: @willcritchlow #BrightonSEO
Conversion rate
optimisation focuses
on converting more
of your existing traffic
(bottom of the
funnel)
Conversion Rate
Optimisation
Tweet me: @willcritchlow #BrightonSEO
Search engine
optimisation focuses
on getting additional
traffic to your
website (top of
funnel)
Conversion Rate
Optimisation
Search Engine
Optimisation
Tweet me: @willcritchlow #BrightonSEO
Full funnel testing
combines these
approaches to do
both at the same
time
Full Funnel Testing
Tweet me: @willcritchlow #BrightonSEO
Lessons learned
Tweet me: @willcritchlow #BrightonSEO
1. JavaScript
understanding is
improving, but is not
perfect
Tweet me: @willcritchlow #BrightonSEO
JS display
dependency
causes 6%
lower
performance
Negative
Tweet me: @willcritchlow #BrightonSEO
JS display
dependency
causes 6%
lower
performance
Negative
Pre-rendering
AngularJS that
was being
rendered
correctly
Neutral
Tweet me: @willcritchlow #BrightonSEO
JS display
dependency
causes 6%
lower
performance
Negative
Pre-rendering
AngularJS that
was being
rendered
correctly
Neutral
Improving UX
with more
responsive JS
front end =
+13% uplift
Positive
Tweet me: @willcritchlow #BrightonSEO
Key insight: tests should not rely on JavaScript
If they do, every test you run is testing both your
hypothesis and whether Google is interpreting the
JS correctly
Tweet me: @willcritchlow #BrightonSEO
2. User experience is growing in importance
Tweet me: @willcritchlow #BrightonSEO
2. User experience is growing in importance
Tweet me: @willcritchlow #BrightonSEO
3. Hidden content is still a big deal
Tweet me: @willcritchlow #BrightonSEO
3. Hidden content is still a big deal
Tweet me: @willcritchlow #BrightonSEO
4. SERP appearance makes a huge difference
Tweet me: @willcritchlow #BrightonSEO
4. SERP appearance makes a huge difference
Tweet me: @willcritchlow #BrightonSEO
5. Structured data can move the needle
Tweet me: @willcritchlow #BrightonSEO
6. Internal links are still really powerful and important
Read more
Tweet me: @willcritchlow #BrightonSEO
7. Content quality is in the eye of the beholder
Tweet me: @willcritchlow #BrightonSEO
8. Assorted surprising results: EAT
Tweet me: @willcritchlow #BrightonSEO
8. Assorted surprising results: HTML ordering
Tweet me: @willcritchlow #BrightonSEO
All of this is why we
built SearchPilot
Tweet me: @willcritchlow #BrightonSEO
Who am I?
Tweet me: @willcritchlow #BrightonSEO
Who am I?
Tweet me: @willcritchlow #BrightonSEO
[ Image here ]
#1 SEO teams struggle to get important changes made
“the average SEO at a
big company has been
waiting over six
months for their
highest priority
technical change”
Read the blog bost
Tweet me: @willcritchlow #BrightonSEO
[ Image here ]
Without controlled
experiments that give the
uplift from each change
along with a confidence
interval, teams rely on year
over year changes and
before and after analysis
#2 SEO teams find it hard to prove the value of their work
Tweet me: @willcritchlow #BrightonSEO
[ Image here ]
#3 Itʼs also harder than ever to know what to do
“even SEO consultants with
more than three years of
experience were still worse
than a coin-flip at
guessing Googleʼs
judgement of two pages”
Read the research here
Tweet me: @willcritchlow #BrightonSEO
[ Image here ]
On the average poll, about ⅓ of respondents are right
Tweet me: @willcritchlow #BrightonSEO
Introducing SearchPilot
Tweet me: @willcritchlow #BrightonSEO
[ Image here ]
You can try your hand
We publish a case study every two
weeks.
A few days before publishing the
results, we poll our Twitter audience
(mostly SEOs) on what they think the
outcome of the test will be.
Follow @SearchPilot to take part
Tweet me: @willcritchlow #BrightonSEO
Thereʼs loads more on our website
We publish our case study email newsletter because itʼs the resource we wish existed
Tweet me: @willcritchlow #BrightonSEO
Thanks!
Follow @SearchPilot to take part in polls
Get on the email list at www.searchpilot.com
Ask me questions: @willcritchlow

Weitere ähnliche Inhalte

Was ist angesagt?

Brighton SEO October 2022: How your website impacts the planet - and what yo...
Brighton SEO October 2022: How your website impacts the planet -  and what yo...Brighton SEO October 2022: How your website impacts the planet -  and what yo...
Brighton SEO October 2022: How your website impacts the planet - and what yo...Stuart Davies
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
 
Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteIndigo Tree Digital
 
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
 
GretaMunari - The redemption of content automation
GretaMunari - The redemption of content automationGretaMunari - The redemption of content automation
GretaMunari - The redemption of content automationGretaMunari1
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
 
Crawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowCrawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowSallyR7
 
How to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketHow to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketGraceWeiHou1
 
The Ultimate Maturity Audit _ Brighton SEO.pdf
The Ultimate Maturity Audit _ Brighton SEO.pdfThe Ultimate Maturity Audit _ Brighton SEO.pdf
The Ultimate Maturity Audit _ Brighton SEO.pdfGrace Frohlich
 
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBeth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBethBarnham1
 
Brighton SEO April 2023 - Basic Automation Hacks For SEO
Brighton SEO April 2023 - Basic Automation Hacks For SEOBrighton SEO April 2023 - Basic Automation Hacks For SEO
Brighton SEO April 2023 - Basic Automation Hacks For SEOTom Pool
 
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesBrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
 
Menstrual Health in SEO (BrightonSEO Spring 2022)
Menstrual Health in SEO (BrightonSEO Spring 2022) Menstrual Health in SEO (BrightonSEO Spring 2022)
Menstrual Health in SEO (BrightonSEO Spring 2022) Chloe Smith
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardJoshuaHardwickAhrefs
 
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022Nitin Manchanda
 
How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf
How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdfHow to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf
How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdfAS Marketing
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
 

Was ist angesagt? (20)

Brighton SEO October 2022: How your website impacts the planet - and what yo...
Brighton SEO October 2022: How your website impacts the planet -  and what yo...Brighton SEO October 2022: How your website impacts the planet -  and what yo...
Brighton SEO October 2022: How your website impacts the planet - and what yo...
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEO
 
Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
 
Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal
 
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
 
GretaMunari - The redemption of content automation
GretaMunari - The redemption of content automationGretaMunari - The redemption of content automation
GretaMunari - The redemption of content automation
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
 
Crawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowCrawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to Know
 
How to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketHow to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese market
 
The Ultimate Maturity Audit _ Brighton SEO.pdf
The Ultimate Maturity Audit _ Brighton SEO.pdfThe Ultimate Maturity Audit _ Brighton SEO.pdf
The Ultimate Maturity Audit _ Brighton SEO.pdf
 
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBeth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
 
Brighton SEO April 2023 - Basic Automation Hacks For SEO
Brighton SEO April 2023 - Basic Automation Hacks For SEOBrighton SEO April 2023 - Basic Automation Hacks For SEO
Brighton SEO April 2023 - Basic Automation Hacks For SEO
 
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesBrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
 
Menstrual Health in SEO (BrightonSEO Spring 2022)
Menstrual Health in SEO (BrightonSEO Spring 2022) Menstrual Health in SEO (BrightonSEO Spring 2022)
Menstrual Health in SEO (BrightonSEO Spring 2022)
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
 
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
 
How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf
How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdfHow to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf
How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
 

Ähnlich wie BrightonSEO - SearchPilot - Will Critchlow - Lessons from 100s of SEO tests

Get Your Ticket Effective zero-volume keyword research and why it’s important
 Get Your Ticket Effective zero-volume keyword research and why it’s important Get Your Ticket Effective zero-volume keyword research and why it’s important
Get Your Ticket Effective zero-volume keyword research and why it’s importantMarkWilliamsCook1
 
The inbounder London - 2. May 2017 Tom Anthony
The inbounder London - 2. May 2017  Tom Anthony The inbounder London - 2. May 2017  Tom Anthony
The inbounder London - 2. May 2017 Tom Anthony We Are Marketing
 
3 New Techniques for the Modern Age of SEO
3 New Techniques for the Modern Age of SEO3 New Techniques for the Modern Age of SEO
3 New Techniques for the Modern Age of SEOTom Anthony
 
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
 
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
 
TechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO ExperimentationTechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO ExperimentationCatalyst
 
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Organic Click Through Rate Optimisation Tactics - MKGO - June 2018
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
 
HOW TO DRIVE ORGANIC TRAFFIC
HOW TO DRIVE ORGANIC TRAFFICHOW TO DRIVE ORGANIC TRAFFIC
HOW TO DRIVE ORGANIC TRAFFICMark Orr
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
 
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020500+ High DA & PA Do-Follow Profile Backlink Sites List 2020
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020SukantaParthib
 
Best practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBest practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBranded3
 
Antonie Greets - CRO Masterclass
Antonie Greets - CRO MasterclassAntonie Greets - CRO Masterclass
Antonie Greets - CRO MasterclassSBPEvents
 
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...
How to Improve Your Website's Indexation  - Sean Butcher Brighton SEO Present...How to Improve Your Website's Indexation  - Sean Butcher Brighton SEO Present...
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...Sean Butcher
 
The Best Execution for your Digital PR and Link Building Campaigns
The Best Execution for your Digital PR and Link Building CampaignsThe Best Execution for your Digital PR and Link Building Campaigns
The Best Execution for your Digital PR and Link Building CampaignsPaddy Moogan
 
Surviving Seasonal SEO
Surviving Seasonal SEOSurviving Seasonal SEO
Surviving Seasonal SEOSteph Whatley
 
Why your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlogWhy your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlogVicky481083
 
How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.Steven Wilson-Beales
 
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...Martijn Scheijbeler
 
Search Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online MarketingSearch Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online MarketingBenjamin Lloyd
 
Sunday Business Post SEO Masterclass - John RIng
Sunday Business Post SEO Masterclass �- John RIngSunday Business Post SEO Masterclass �- John RIng
Sunday Business Post SEO Masterclass - John RIngTinderPoint
 

Ähnlich wie BrightonSEO - SearchPilot - Will Critchlow - Lessons from 100s of SEO tests (20)

Get Your Ticket Effective zero-volume keyword research and why it’s important
 Get Your Ticket Effective zero-volume keyword research and why it’s important Get Your Ticket Effective zero-volume keyword research and why it’s important
Get Your Ticket Effective zero-volume keyword research and why it’s important
 
The inbounder London - 2. May 2017 Tom Anthony
The inbounder London - 2. May 2017  Tom Anthony The inbounder London - 2. May 2017  Tom Anthony
The inbounder London - 2. May 2017 Tom Anthony
 
3 New Techniques for the Modern Age of SEO
3 New Techniques for the Modern Age of SEO3 New Techniques for the Modern Age of SEO
3 New Techniques for the Modern Age of SEO
 
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
 
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
 
TechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO ExperimentationTechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO Experimentation
 
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Organic Click Through Rate Optimisation Tactics - MKGO - June 2018
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018
 
HOW TO DRIVE ORGANIC TRAFFIC
HOW TO DRIVE ORGANIC TRAFFICHOW TO DRIVE ORGANIC TRAFFIC
HOW TO DRIVE ORGANIC TRAFFIC
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
 
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020500+ High DA & PA Do-Follow Profile Backlink Sites List 2020
500+ High DA & PA Do-Follow Profile Backlink Sites List 2020
 
Best practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBest practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stage
 
Antonie Greets - CRO Masterclass
Antonie Greets - CRO MasterclassAntonie Greets - CRO Masterclass
Antonie Greets - CRO Masterclass
 
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...
How to Improve Your Website's Indexation  - Sean Butcher Brighton SEO Present...How to Improve Your Website's Indexation  - Sean Butcher Brighton SEO Present...
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...
 
The Best Execution for your Digital PR and Link Building Campaigns
The Best Execution for your Digital PR and Link Building CampaignsThe Best Execution for your Digital PR and Link Building Campaigns
The Best Execution for your Digital PR and Link Building Campaigns
 
Surviving Seasonal SEO
Surviving Seasonal SEOSurviving Seasonal SEO
Surviving Seasonal SEO
 
Why your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlogWhy your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlog
 
How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.How to inspire content and dev teams to get the results in search you need.
How to inspire content and dev teams to get the results in search you need.
 
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
 
Search Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online MarketingSearch Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online Marketing
 
Sunday Business Post SEO Masterclass - John RIng
Sunday Business Post SEO Masterclass �- John RIngSunday Business Post SEO Masterclass �- John RIng
Sunday Business Post SEO Masterclass - John RIng
 

Mehr von Will Critchlow

SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...Will Critchlow
 
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowBrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
 
CRO and SEO together: what happens when what's good for users isn't good for ...
CRO and SEO together: what happens when what's good for users isn't good for ...CRO and SEO together: what happens when what's good for users isn't good for ...
CRO and SEO together: what happens when what's good for users isn't good for ...Will Critchlow
 
Amazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEOAmazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEOWill Critchlow
 
Lessons from SEO split-testing
Lessons from SEO split-testingLessons from SEO split-testing
Lessons from SEO split-testingWill Critchlow
 
SEO split tests you should run - Will Critchlow
SEO split tests you should run - Will CritchlowSEO split tests you should run - Will Critchlow
SEO split tests you should run - Will CritchlowWill Critchlow
 
What does Google want? Future of Digital Marketing 2015
What does Google want? Future of Digital Marketing 2015What does Google want? Future of Digital Marketing 2015
What does Google want? Future of Digital Marketing 2015Will Critchlow
 
Will critchlow, meaningful metrics
Will critchlow, meaningful metricsWill critchlow, meaningful metrics
Will critchlow, meaningful metricsWill Critchlow
 
Internet trends for marketers
Internet trends for marketersInternet trends for marketers
Internet trends for marketersWill Critchlow
 
Inbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonInbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonWill Critchlow
 
Link building mediocre to great
Link building mediocre to greatLink building mediocre to great
Link building mediocre to greatWill Critchlow
 
Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012Will Critchlow
 
Things I wish I'd known
Things I wish I'd knownThings I wish I'd known
Things I wish I'd knownWill Critchlow
 
Why you should love seo
Why you should love seoWhy you should love seo
Why you should love seoWill Critchlow
 

Mehr von Will Critchlow (17)

SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...
 
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowBrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
 
CRO and SEO together: what happens when what's good for users isn't good for ...
CRO and SEO together: what happens when what's good for users isn't good for ...CRO and SEO together: what happens when what's good for users isn't good for ...
CRO and SEO together: what happens when what's good for users isn't good for ...
 
Gaps in the algorithm
Gaps in the algorithmGaps in the algorithm
Gaps in the algorithm
 
Amazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEOAmazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEO
 
Lessons from SEO split-testing
Lessons from SEO split-testingLessons from SEO split-testing
Lessons from SEO split-testing
 
SEO split tests you should run - Will Critchlow
SEO split tests you should run - Will CritchlowSEO split tests you should run - Will Critchlow
SEO split tests you should run - Will Critchlow
 
What does Google want? Future of Digital Marketing 2015
What does Google want? Future of Digital Marketing 2015What does Google want? Future of Digital Marketing 2015
What does Google want? Future of Digital Marketing 2015
 
Will critchlow, meaningful metrics
Will critchlow, meaningful metricsWill critchlow, meaningful metrics
Will critchlow, meaningful metrics
 
Internet trends for marketers
Internet trends for marketersInternet trends for marketers
Internet trends for marketers
 
Inbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove BostonInbound on a shoestring - Searchlove Boston
Inbound on a shoestring - Searchlove Boston
 
Black hat politics
Black hat politicsBlack hat politics
Black hat politics
 
Link building mediocre to great
Link building mediocre to greatLink building mediocre to great
Link building mediocre to great
 
Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012
 
Metrics that Matter
Metrics that MatterMetrics that Matter
Metrics that Matter
 
Things I wish I'd known
Things I wish I'd knownThings I wish I'd known
Things I wish I'd known
 
Why you should love seo
Why you should love seoWhy you should love seo
Why you should love seo
 

Kürzlich hochgeladen

Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfVWO
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide freshertanoojee71
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxmichaelmcfellin
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Introduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxIntroduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxsabari205502
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhifirstpointcreationsa
 
Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.gravitydigital2023
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 

Kürzlich hochgeladen (20)

Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdf
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresher
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptx
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Introduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxIntroduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptx
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhi
 
Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 

BrightonSEO - SearchPilot - Will Critchlow - Lessons from 100s of SEO tests

  • 2. Tweet me: @willcritchlow #BrightonSEO Do we need tests?
  • 3. Tweet me: @willcritchlow #BrightonSEO Reconfiguring page layout - What do you think?
  • 5. Tweet me: @willcritchlow #BrightonSEO Ask the audience
  • 6. Tweet me: @willcritchlow #BrightonSEO Result - 7% less organic traffic - Twitter was wrong
  • 7. Tweet me: @willcritchlow #BrightonSEO Forcing Google to respect meta descriptions - what do you think?
  • 8. Tweet me: @willcritchlow #BrightonSEO Ask the audience
  • 9. Tweet me: @willcritchlow #BrightonSEO Result - 3% less organic traffic - Twitter was wrong
  • 10. Tweet me: @willcritchlow #BrightonSEO Adding the current month and year to title tags - what do you think?
  • 11. Tweet me: @willcritchlow #BrightonSEO Ask the audience
  • 12. Tweet me: @willcritchlow #BrightonSEO Result - 5% more organic traffic - Twitter was right
  • 13. Tweet me: @willcritchlow #BrightonSEO How are we running these tests?
  • 14. Tweet me: @willcritchlow #BrightonSEO Flights NYC Search LA Search Seattle Search Austin Search Boston Search Dallas Search Find a group of pages using the same template
  • 15. Tweet me: @willcritchlow #BrightonSEO Create a hypothesis you want to test {{City}} Flights Search {{City}} Flights Search Current template Proposed template
  • 16. Tweet me: @willcritchlow #BrightonSEO SearchPilot creates test buckets Dallas Flights Search Austin Flights Search Boston Flights Search NYC Flights Search LA Flights Search Seattle Flights Search Control Pages Variant Pages Dallas Flights Search Austin Flights Search Boston Flights Search NYC Flights Search LA Flights Search Seattle Flights Search
  • 17. Tweet me: @willcritchlow #BrightonSEO Flights NYC Search LA Search Seattle Search Austin Flights Search Boston Flights Search Dallas Flights Search SearchPilot applies changes to the variant pages Austin Search Boston Search Dallas Search
  • 18. Tweet me: @willcritchlow #BrightonSEO Flights NYC Search LA Search Seattle Search Austin Search Boston Search Dallas Search SearchPilot applies changes to the variant pages
  • 19. Tweet me: @willcritchlow #BrightonSEO Search engine A/B testing is different from user A/B testing Key point
  • 20. Tweet me: @willcritchlow #BrightonSEO A B A B A B A B A B A B Splitting pages not users SEO Testing VS User Testing
  • 21. Tweet me: @willcritchlow #BrightonSEO Conversion rate optimisation focuses on converting more of your existing traffic (bottom of the funnel) Conversion Rate Optimisation
  • 22. Tweet me: @willcritchlow #BrightonSEO Search engine optimisation focuses on getting additional traffic to your website (top of funnel) Conversion Rate Optimisation Search Engine Optimisation
  • 23. Tweet me: @willcritchlow #BrightonSEO Full funnel testing combines these approaches to do both at the same time Full Funnel Testing
  • 24. Tweet me: @willcritchlow #BrightonSEO Lessons learned
  • 25. Tweet me: @willcritchlow #BrightonSEO 1. JavaScript understanding is improving, but is not perfect
  • 26. Tweet me: @willcritchlow #BrightonSEO JS display dependency causes 6% lower performance Negative
  • 27. Tweet me: @willcritchlow #BrightonSEO JS display dependency causes 6% lower performance Negative Pre-rendering AngularJS that was being rendered correctly Neutral
  • 28. Tweet me: @willcritchlow #BrightonSEO JS display dependency causes 6% lower performance Negative Pre-rendering AngularJS that was being rendered correctly Neutral Improving UX with more responsive JS front end = +13% uplift Positive
  • 29. Tweet me: @willcritchlow #BrightonSEO Key insight: tests should not rely on JavaScript If they do, every test you run is testing both your hypothesis and whether Google is interpreting the JS correctly
  • 30. Tweet me: @willcritchlow #BrightonSEO 2. User experience is growing in importance
  • 31. Tweet me: @willcritchlow #BrightonSEO 2. User experience is growing in importance
  • 32. Tweet me: @willcritchlow #BrightonSEO 3. Hidden content is still a big deal
  • 33. Tweet me: @willcritchlow #BrightonSEO 3. Hidden content is still a big deal
  • 34. Tweet me: @willcritchlow #BrightonSEO 4. SERP appearance makes a huge difference
  • 35. Tweet me: @willcritchlow #BrightonSEO 4. SERP appearance makes a huge difference
  • 36. Tweet me: @willcritchlow #BrightonSEO 5. Structured data can move the needle
  • 37. Tweet me: @willcritchlow #BrightonSEO 6. Internal links are still really powerful and important Read more
  • 38. Tweet me: @willcritchlow #BrightonSEO 7. Content quality is in the eye of the beholder
  • 39. Tweet me: @willcritchlow #BrightonSEO 8. Assorted surprising results: EAT
  • 40. Tweet me: @willcritchlow #BrightonSEO 8. Assorted surprising results: HTML ordering
  • 41. Tweet me: @willcritchlow #BrightonSEO All of this is why we built SearchPilot
  • 42. Tweet me: @willcritchlow #BrightonSEO Who am I?
  • 43. Tweet me: @willcritchlow #BrightonSEO Who am I?
  • 44. Tweet me: @willcritchlow #BrightonSEO [ Image here ] #1 SEO teams struggle to get important changes made “the average SEO at a big company has been waiting over six months for their highest priority technical change” Read the blog bost
  • 45. Tweet me: @willcritchlow #BrightonSEO [ Image here ] Without controlled experiments that give the uplift from each change along with a confidence interval, teams rely on year over year changes and before and after analysis #2 SEO teams find it hard to prove the value of their work
  • 46. Tweet me: @willcritchlow #BrightonSEO [ Image here ] #3 Itʼs also harder than ever to know what to do “even SEO consultants with more than three years of experience were still worse than a coin-flip at guessing Googleʼs judgement of two pages” Read the research here
  • 47. Tweet me: @willcritchlow #BrightonSEO [ Image here ] On the average poll, about ⅓ of respondents are right
  • 48. Tweet me: @willcritchlow #BrightonSEO Introducing SearchPilot
  • 49. Tweet me: @willcritchlow #BrightonSEO [ Image here ] You can try your hand We publish a case study every two weeks. A few days before publishing the results, we poll our Twitter audience (mostly SEOs) on what they think the outcome of the test will be. Follow @SearchPilot to take part
  • 50. Tweet me: @willcritchlow #BrightonSEO Thereʼs loads more on our website We publish our case study email newsletter because itʼs the resource we wish existed
  • 51. Tweet me: @willcritchlow #BrightonSEO Thanks! Follow @SearchPilot to take part in polls Get on the email list at www.searchpilot.com Ask me questions: @willcritchlow