B2 oracle mobile_any_app_to_any_service_lets_go

1. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 1
Oracle Mobile
Build Better Apps Faster
Kenneth Choi
Principal Sales Consultant
October 2016

2. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Agenda
2
Trending
Build Better Apps Faster
Oracle Mobile
What’s Next ?
1
2
3
4

3. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 3
By 2017, 50% of today's deployed mobile enterprise
apps will be completely rewritten or replaced!
Source: Gartner Presentation, The Current and Future State of mobility, Van L. Baker, Jason Wong, August 2015
Build BETTER Apps FASTER
60%
Apps are never
downloaded
1 in 4
Discarded after
one use.
2/3
Less than 1000
downloads first year

4. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 4
Build BETTER Apps FASTER
User Experience
Use the Device
Offload to Services Context
Analytics
Design & Simplicity API First
Rapid App Dev
Openness Dev Lifecycle
Automation
Mobile Services
J
S
.n
et

5. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5
Building Good Mobile Apps is Hard, Expensive and Slow
Integration
Client Dev
Tools
Security
Monitor
& Analyze
Mobile
Services
Multiple
Environments

6. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
LET THE
APP DEVELOPER
FOCUS ON
DESIGN AND
CREATIVITY
6
LET THE BACKEND
DEVELOPER FOCUS
ON MOBILE FIRST
APIS AND LIFE CYCLE
LET THE BUSINESS FOCUS
ON AGILITY AND ENGAGEMENT

7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Build better apps faster
Oracle Cloud Platform Mobile Application Development
7
Developer Tools
Low Code Development
Mobile-First Services
Mobile App Integration
& Shaping
DESIGN AND DEPLOY

8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Oracle Mobile Cloud Platform
8
MOBILE CLOUD
SERVICE
Enterprise Grade MBaaS
Mobile API Catalog, Security,
Services, Analytics
JAVASCRIPT EXTENSION
TOOLKIT (JET)
Cross Platform Development
Write Once - Run on iOS / Android
MOBILE APPLICATION
ACCELERATOR
No Code Mobile
Application Composer

9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
What is Oracle Mobile Cloud Service?
Let’s start with a simple
Mobile App – an HR App
9

10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Build Composite Mobile Apps with Micro Services
Mobile-FirstPush Notification
Sync Offline
Analytics
Storage
Location Based Services
Social Networks
Twitter, Facebook, LinkedIn
Social Intranet Conversation
Micro-Service
SAP On premise
Micro-Service
Location Service
Google Web
Micro-Service
Core HR, PeopleSoft
Micro-Service
Talent Management
Taleo Cloud
Micro-Service
Core HR
Micro-Service
Talent Management
Taleo Cloud
Micro-Service
10

11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
MOBILE CLOUD SERVICE
Oracle Mobile Cloud Service
• Modern interface
• Rich, native functionality
• Cross platform
development (Write
Once - Run on
iOS/Android/Windows)
EXISTING SYSTEMS
• Standard and secure
connectivity for existing
systems
MOBILE FIRST APPS
• Cloud based, cost effective
• Flexible and scalable
• API catalog, offline, location,
push notifications
• Mobile analytics
• First level of defense
Cloud Based Modern Applications

12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Ready made API and Reusable API Catalog
Oracle
Mobile
Cloud
Service
Backend #1
Backend #2
Backend #3
JSON
REST
make a
simple
request
do something here
and here
and hereget an
amazing
result
Users
Built-in APIs
Offline Sync
Notifications
User Mgmt
Objs
Storage

13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Object Storage, Offline Data Sync, Push Notifications
Built-in Mobile Services
• Persist Temporary / Small Data
Payload Off Device For Cross
Device / Channel Experience
• Named Key / Value Collection
• Text And Binary File Object
• RESTful API For Light Weight
Storage
Object Storage Offline Data Sync Push Notifications
Cache • REST payload
caching
• Improve Mobile
Experience On
• Low Bandwidth /
Offline Operation
• One Notification API
to simplify Apple &
Google Integration
• Apple Push
Notification Service
(APNS) and Google
Cloud Messaging
(GCM)
• Reduce Custom Code

14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
• Place Management
– Declarative configuration of custom Places
– Association of user-defined Places with Geofences and Beacons
– Platform (Query) API’s to answer ‘what place am I at? , what
place is near me?’
• Beacon Management
– Declarative configuration of Beacons as Location Devices
– Support for description of iBeacons, Alt-Beacons, and Eddystone
protocols
– Platform (Query) API to obtain associated Places and Devices and
results based on Beacon config information
• Asset Management
– Declarative configuration and editing of Assets via MCS UI
– Asset (last known location) tracking via Beacon-based
association
– Platform (Query) API to obtain asset location.
14
Better Contextual Apps with Location Services

15. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 15
Manchester Airport
The largest UK-owned airport operator and over 48 million passengers
move through its five airports each year
Challenge
Improve the pre-flight & post-flight passenger experience
Introducing the Beacon-ised Airport
Improving the Passenger Experience
Measuring foot-fall analysis, linger time and interest
Context aware offers and day of travel communication channel
A New Passenger Experience
Geo-location and behavioral based targeting
Tracking of real-time customer service
Oracle Solution
Oracle Mobile Cloud Service, Oracle Marketing Cloud
Estimote
15

16. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 16
Mobile Analytics
• Application adoption and usage
• Track feature usage
• API level granularity
• Measure app performance
• Optimize app performance
• Built in analytics dashboards
Bottom Line
Make better data driven decisions
Popular feature
Identify performance issues Trending use over time
Regional dashboards

17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 17
Oracle Mobile Cloud Service
17
Collaborative Environment for Mobile Stakeholders
BUSINESS
STAKEHOLDER
MOBILE
DEVELOPER
SERVICES
DEVELOPER
Oracle Confidential – Highly Restricted
Apps can be extended. Mobile developers
can access mobile services and custom
API catalog and focus on building great
apps
Backend service developers can control
and scale access to my backend systems
in a centrally managed cloud based
environment
Easily monitor mobile app usage,
adoption and performance via
dashboards.
MOBILE CLOUD SERVICE

18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Oracle Mobile App
Framework
Oracle Mobile Application Framework (MAF)
Write Once, Deploy to Many
18

19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Oracle JavaScript Extension Toolkit (JET) – Open Source!
• Complete JavaScript development
toolkit
• Rich UI component set – Alta UI
theme, focus on data visualization
• Modular architecture – common
model, advanced routing for SPA
• Enterprise-ready – accessibility,
security, internationalization, offline
sync, EMM support, and MCS ready
Oracle JET
http://oraclejet.org
19

20. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Codeless Tool for the Business Analyst
20
Mobile Application Accelerator (MAX)
Switch to Demo
BROWSER BASED DEVELOPMENT
NO CODING REQUIRED
EASILY MAP TO BUSINESS SERVICES
PREVIEW APP IN LINE
EDIT, TEST, AND PUBLISH FROM BROWSER
……
…….
…..
……..
I can build mobile apps
with Oracle MAX!
BUSINESS
STAKEHOLDER

21. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Switch to Demo
21
Demo

22. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 22
What Next?

23. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
OpenWorld 2016: Customer Insights & Engagement Cloud
Service
23
Customer insights across mobile,
web, and applications
Combine insight data & consumer data
• E.g. drive sales, conversion, predictive analytics,
conversions, churn
Micro location aware user insights
• E.g. time spent in a store aisle, cohort behavior

24. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
OpenWorld 2016: Mobile Cloud Service Chatbots Platform
24
Contextual conversations with Virtual
Intelligent Assistant (ChatBots)
Integration with Facebook Messenger,
Slack, Others
No-code Designer for building
conversations quickly

25. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
4.1 Billion users
around the world are on
Instant Messaging apps
Sources: BI Intelligence, Jan. 2016 and Statista, April 2016
6+ of Top 10 most used
apps globally = messaging
apps
Messaging Apps are Global & Surpassing Social
25
Big 4 Social Networks Big 4 Instant Messaging Apps

26. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 26
ChatBot Demo

27. Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
• Open, Agnostic and Complete in the Cloud
• Persona driven tools
• No Code Citizen Developer Tool for Mobile Apps
• API First Platform for Multi Channel Use Cases
• Ease to use Mobile Services
• Built-in Analytics
27
Why Are Customer’s Adopting Oracle Mobile?

28. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
For More Information
28
Build
BETTER
Apps
FASTER
Try: Cloud.Oracle.com/Mobile
Visit: OracleJet.org
Follow: @OracleMobile
Learn: Youtube.com/OracleMobilePlatform
Join: https://www.Linkedin.com/groups/6707013