The document discusses harnessing the power of big data and business analytics to transform business. It provides an overview of Oracle's business analytics products and solutions, including Oracle BI, Endeca, Exalytics, cloud offerings, and industry-specific applications. Key capabilities covered include capturing all types of data, combining data for deeper insights, predictive analytics, and accelerating insights to actions. Examples of strategic recommendations for big data are also provided.

1. Harnessing the Power of Big
Data & Business Analytics to
Transform Business
Amy Ting
Sales Consulting Director
Business Analytics &
Performance Management

2. The following is intended to outline our general product direction.
It is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver
any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and
timing of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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4. Gartner On Big Data: Everyone’s Doing It, No
One Knows Why
 2012
– 27% Started
– 31% in next 2 years
 2013
– 30% Started
– 34% in next 2 years
Gartner (Sep 2013)
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5. Mastering Big Data Means…
Ability to
Produce Data
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Ability to
Use Data

6. Big Data’s Impact on Business
Run
The Business
Volume
Velocity
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Transform
The Business
Variety
Volume
Velocity
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7. Big Data Strategic Recommendations
1. Create Data reservoir for future value
2. Combine Data to get fast answers to new questions
3. Apply predictive analysis to get billion points of prediction
4. Accelerate data-driven actions
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8. 1. Capture All Potentially Valuable Data
Data Reservoir for Future Value
• Internet interactions
• Sensor data
• Past operations data
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9. 2. Combine Data for Deeper Analytics/Discovery
Fast Answers to New Questions
• Marketing opportunities
• Lurking product issues
• Best response to crisis events
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10. 3. Apply the Power of Predictive Analytics
A Billion Points of Prediction
• Price Sensitivity
• Cross-sell and Up-sell Scenarios
• Next Best Actions
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11. 4. Accelerate Insight to Action
Data-Driven Actions
• Continuous Event Capture
• Real-time Data Analytics
• In-Context Actions and Decisions
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12. Oracle Business Analytics
Any Data,
Any Source,
Any Format
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Full
Range of
Analytics
Integrated
Suite of EPM &
Analytics Apps
On Premise,
On Cloud,
On Mobile

13. Oracle BI Foundation
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14. Comprehensive, Integrated Analytic Tools
Mobile
Scorecards
Office
Integration
Interactive
Dashboards
What-if
Scenario Modeling
Ad Hoc
Exploration
Geospatial
Visualization
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Production
Reporting

15. What’s New: Oracle BI 11.1.1.7
Performance Tiles
Waterfall & Stacked Bar Charts
Freeze-Header Tables
View Suggestions
Breadcrumbs
Updated Master-Detail Linking
Precision Layouts
Faceted Search
Enhanced Reporting / Printing
Hadoop / Hive Integration
Enhanced Essbase Integration
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16. Office Integration with Smart View
•
New Smart View replaces
existing Oracle BI Office Add-in
•
Simultaneously supports
• Oracle BIEE
• Oracle Essbase
• Oracle Hyperion EPM
With…
• Full featured analysis from Excel
• Export of dashboard content, with prompts
• Enhanced security and single sign-on
•
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17. Oracle BI Mobile
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18. Mobile Authoring and Mobile Consumption
BI Mobile HD
For Mobile Consumption




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BI Mobile App Designer
For Mobile Authoring
NEW Phone and Android Support
NEW Location Intelligence
NEW Offline Support
NEW Enhanced Containerized Security
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 NEW Authoring Tool for Mobile
 SELF-SERVICE capability to create and distribute
stunning, interactive apps in minutes
 Users can now build mobile apps with zero-coding

19. Oracle Endeca
Information Discovery
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20. Existing Business Analytics Solutions Answer
Only Some of the Questions
X X
From only 20 % of enterprise information
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21. Oracle Endeca Information Discovery
Extends Oracle BI with Self-Service Discovery Capabilities
Oracle Business Intelligence
Oracle Endeca Information Discovery
Integrated ROLAP and MOLAP
Integrated Information Discovery
Endeca Server
BI Server + Essbase
Hybrid Search/Analytical Database
Flexible Data Model
Common Enterprise
Information Model
Structured Data
OLTP & ODS
Systems
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Enterprise Applications
(Oracle, SAP, Others)
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Unstructured Data
Data Warehouse
& Data Marts
Websites
Content Systems,
Files, Email
Social Media
Big Data

22. Oracle BI Applications
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23. Oracle Business Analytic Applications
Faster Time to Value
Zero-in on what matters
CRM Analytics
Decision-ready, pre-built analytics for line of
business managers
ERP, HCM Analytics
Proven functional and operational best practices
and role-based analytics
Industry Analytics
Sales, Service, Marketing, Price, …
Financials, Projects, Procurement, …
Retail, Finance, Healthcare, …
97% ROI with a 20 Month Payback Period*
*Composite Organization Three-Year Risk-Adjusted ROI
Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.
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24. Oracle Cloud BI
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25. Percent of Customers
Cloud Adoption Is Rising
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012
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26. Oracle BI has Been in the Cloud for Years
Oracle BI in Cloud Today
 Fusion HCM Cloud (OTBI)
 Fusion Sales Cloud (OTBI)
 Fusion ERP Cloud (OTBI)
 Siebel CRM On-Demand (OBIEE)
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27. What’s New: Oracle BI Platform Cloud Service
• Multi-tenant Oracle BI
• Thin-client Data Loader and Modeler
• Multi-tenant Answers & Dashboards with
BI Mobile HD
• Self-service admin and integrated IDM
• Ideal for
• Self-Service Apps with Data Mash-ups
• Departmental / Prototyping / Sandboxing
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28. Oracle Exalytics
In-Memory Machine
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29. Oracle Exalytics
Engineered System for Superfast In-Memory Analytics
80+ Pre-packaged
In-Memory Analytic and Planning Applications
Oracle BI Foundation Suite
Exalytics In-Memory Software
•
•
•
In-M emory Analytic Engines
•
Endeca
Unstructured
TimesTen
ROLAP
Essbase
MOLAP
Exalytics Hardware for In-Memory Analytics
Exalytics X3-4, Exalytics T5-8
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•
•
Spans Full range of analytics
Frequently used data is
Always in the In-Memory Cache
Guaranteed sub-second
interactivity & responsiveness
Immersive desktop and mobile
user experience
Best TCO for running Oracle BI
and Hyperion Applications
Tightly integrated with Oracle
Exadata and Big Data Appliance

30. What’s New with Exalytics Hardware
Exalytics X3-4
2 TB DRAM
4 TB DRAM
40 Intel Cores
128 SPARC T5 Processor Cores
2.4 TB Flash Storage
3.2 TB Flash Storage
5.4 TB Hard Disk Drive
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Exalytics T5-8
7.2 TB Hard Disk Drive
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31. ANALYTICS
CIO
PRIORITY
Source: Gartner 2012 Worldwide Survey of More Than 2,300 CIOs
Survey Shows CIOs are Using Technology to "Amplify" Enterprise
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ANALYTICS
LEADER

32. More Information on Oracle Business Analytics
www.oracle.com/businessanalytics
Social Media
twitter.com/OracleAnalytics
www.facebook.com/OracleBusiness
Analytics
blogs.oracle.com/EPM
blogs.oracle.com/bi_pulse
www.youtube.com/evolvingBI
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