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9 Ways to Springboard Your Creativity

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Creativity allows you to explore fresh, innovative ideas and transform your core product or service. Learn powerful ways to spark your creativity and bring your business to a new level.

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9 Ways to Springboard Your Creativity

  1. 1. 9Ways to Springboard your Creativity
  2. 2. Creativity can be the key to success. It can transform your core product or service, increase your customer base, and put you ahead of the competition.
  3. 3. Take your creativity to the next level by exploring nine ways to add innovation.
  4. 4. Spot Trends1 What is new and emerging in your industry? What do customers demand today that they didn’t care about ten years ago? Are start-ups threatening industry norms?
  5. 5. Add a secret ingredientSECRET 2 Consider your existing product and ask: “What is ONE thing we could add to our product or service to make it really special?” It could be a new material, ingredient, feature, packaging, pricing plan, or design.
  6. 6. Borrow ideas3 Sparks of creativity can come from nature, other industries, art, or even science-fiction novels. Look outside for inspiration.
  7. 7. 4 Your magic wand Ask yourself, “If I had a magic wand and could invent the ideal solution to solve my customers’ needs, what would it be?” Figure out how to implement that solution.
  8. 8. Extreme makeover5 Today’s customers want both function and form. Giving your product or site a design makeover could launch you into a new level of success.
  9. 9. 6 Transform it Could your product or service transform into something entirely different? If you had to morph your product to serve a completely different need, what could it be?
  10. 10. Make a BOLD statement 7 What innovations to your core packaging and presentation could make the kind of bold statement necessary to draw customer attention in a crowded marketplace?
  11. 11. 8 Add a new utility Set a timer for ten minutes and ask your team to come up with as many new major features as possible. Go for quantity, and avoid judging ideas.
  12. 12. 9 Zoom in, zoom out Zoom in closely to discover something you’ve been missing or zoom out to see if you can create broader customer appeal.
  13. 13. Combine or rehash these techniques until you find the innovations hiding in your products. Learn more ways to put your creativity to use. http://bit.ly/RoadToReinvention Launch time vector © fatalien/Getty Images

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