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9 Tips for Pitching the Media

9 Tips for Pitching the Media

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Pitching the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase the odds your content will get promoted.

Pitching the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase the odds your content will get promoted.

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9 Tips for Pitching the Media

  1. 1. 99TIPSFOR PITCHING THE MEDIA
  2. 2. Having your company, product, or executive appear in an appropriate publication is great marketing. That’s why billions of dollars are spent on PR each year.
  3. 3. But if you want to target a specific publication, there are several tips to keep in mind.
  4. 4. Tip #1 Target one reporter at a time.
  5. 5. Mention a specific article the journalist wrote and then explain why your company or product would be interesting for them to look at. Make certain to target the subject line of the email to help ensure that it gets opened. Tip #1 Target one reporter at a time.
  6. 6. Tip #2 Use the tip line if the media outlet you are targeting has one.
  7. 7. Many news sites maintain tip lines that you should take advantage of when you have important news. Tip #2 Use the tip line if the media outlet you are targeting has one.
  8. 8. Tip #3 Help the journalist understand the big picture.
  9. 9. You make a journalist’s job much easier if you describe the big picture of why your particular product or service is interesting. Often this helps you get mentioned in the reporter’s future articles or columns about trends in your space. Tip #3 Help the journalist understand the big picture.
  10. 10. Tip #4 Keep it simple.
  11. 11. If you can’t explain what you do crisply and intelligently without using three-letter acronyms, few reporters will engage with you. Tip #4 Keep it simple.
  12. 12. Tip #5 Try Newsjacking!
  13. 13. Newsjacking is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage. Use current events as hooks. Tip #5 Try Newsjacking!
  14. 14. Tip #6 Explain how customers use your product or work with your organization.
  15. 15. If you can set up interviews with customers or provide written case studies of your products or services, it will be much easier for journalists to write about your company. Tip #6 Explain how customers use your product or work with your organization.
  16. 16. Tip #7 Don’t send email attachments unless asked.
  17. 17. These days, it is a rare journalist who opens an unexpected email attachment, even from a recognized company. Send plain-text emails instead. Tip #7 Don’t send email attachments unless asked.
  18. 18. Tip #8 Follow up promptly with potential contacts.
  19. 19. It will make you and your product look bad if you don’t follow up when you promise to, resulting in a potentially large publicity loss. Tip #8 Follow up promptly with potential contacts.
  20. 20. Tip #9 Don’t forget, it’s a two-way street— journalists need you to pitch them!
  21. 21. The bottom line is that reporters want to know what you have to say. They need things to write about. Tip #9 Don’t forget, it’s a two-way street— journalists need you to pitch them!
  22. 22. The rules have changed. Be smart about how you tell your story on the web—and about how you tell your story to journalists.
  23. 23. News webpage © pictafolio/iStockphoto Learn more about the latest digital trends and how to reach your buyers directly. http://bit.ly/NewRules5e

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