Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Putting Together An Effective Landing Page

1.926 Aufrufe

Veröffentlicht am

Based on Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and published by Wiley. For more info, visit: http://bit.ly/1xPCWYi #everybodywrites

Veröffentlicht in: Marketing

Putting Together An Effective Landing Page

  1. 1. Convert your browsers into buyers (or subscribers) or at least further your relationship with them. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE
  2. 2. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE MATCH THE MESSAGE TO THE PROMISE If you pitch promises something your prospect or customers wants, make dead sure that the visitor receives it—immediately.
  3. 3. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE • In a study of 150 landing pages, the most successful pages matched the promotion copy in an email’s call to action. *Silverpop study • 45% of the evaluated pages failed to repeat the email’s promotion copy in the headline. • If you sell someone on a promise, make sure that the first thing they experience after taking action based on your promise doesn’t tell a different story. MATCH THE MESSAGE TO THE PROMISE
  4. 4. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE DELIVER AWESOME Be sure that the content you produce as a landing-page download is valuable. Will your prospects love it? Or is it lame?
  5. 5. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE AVOID TMI TRYING TO CRAM AS MUCH AS POSSIBLE ONTO ONE PAGE PUTS THE BURDEN ON THERESPONDENT TO SIFT THROUGH IT. UNFORTUNATELY, MOST OF THE TIME THEY’RE JUST NOT THAT INTO YOU YET. ” “ –SCOTT BRINKER, ION INTERACTIVE
  6. 6. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE “YOUR SOUL MATE IS OUT THERE (AND I’LL HELP YOU FIND HIM OR HER!)” “BOXED WATER IS BETTER” KEEP YOUR HEADLINE BENEFIT-DRIVEN Reiterate what’s awesome about your offer by telling customers what’s in it for them. The best headlines are those that humans (not just search engines) love. “CREATE SUCCESSFUL SOCIAL MEDIA CAMPAIGNS FAST” “THE 10-MINUTE GUIDE TO GROWING GIANT PUMPKINS ON A CITY BALCONY”
  7. 7. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE SUBHEADS AND COPY. BE BRIEF (MOSTLY) Subheads beneath the headline is a good place to explain the key benefits of your offering.
  8. 8. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE USE SECOND PERSON PLUS ACTIVE VERBS. Speak to landing page visitors directly (lots of “you” and “your”) and use active verbs to march your tone to theirs. YOU & YOUR
  9. 9. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE BE BLINDINGLY OBVIOUS Put your call to action in an obvious place, and play around with what language works best. Some research suggests that landing pages with submit buttons labeled simply “Submit” tend to perform worse than those that invoke more actionable wording. REGISTER GET AQUOTE! DOWNLOAD NOW!
  10. 10. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE SHOW, DON’T TELL Use colors and icons.
  11. 11. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE KEEP THINGS SIMPLE Solicit only the most relevant information via the form you ask you visitor to fill out. Entice, don’t irritate.1. 2. 3.
  12. 12. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE USE TRUST INDICATORS AND SOCIAL PROOF TO REDUCE ANXIETY TESTIMONIALS PRESS MENTIONS THIRD-PARTY TRUST SECURITY VERIFICATION SATISFACTION GUARANTEES
  13. 13. PUTTING TOGETHER AN EFFECTIVE LANDING PAGE TEST Your products and services are unique, and so is your audience.
  14. 14. YOU’RE ON YOUR WAY TO A BETTER LANDING PAGE ALREADY. AFTER ALL, EVERYBODY WRITES. everybodywrites.com #everybodywrites

×