Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month
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With just one hour of your time and a few free tools, you could be increasing your membership every month. To learn how, join our free webinar on November 16th with Jason Jensen, data-driven marketing evangelist and nonprofit consultant. Jason will show you the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies.
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Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month
- 9. How to Use Data to Grow Your Membership in Just 1 Hour a Month
- 22. vs.
- 24. Old
- 25. Old New
- 34. How did this happen?
- 35. Can you relate?
- 36. It’s not your fault
- 39. The “traditional” way we do marketing is broken!
- 40. Agenda Describe the problem
- 41. Agenda Describe the problem Give you our “secret” for growth
- 42. Agenda Describe the problem Give you our “secret” for growth Share 3 steps to do it in 1hr a month
- 43. Agenda Describe the problem Give you our “secret” for growth Share 3 steps to do it in 1hr a month Show real-life examples of success
- 44. Agenda Describe the problem Give you our “secret” for growth Share 3 steps to do it in 1hr a month Show real-life examples of success Wrap up with tips & tools to use
- 47. Did your last website redesign actually finish on time & on budget?
- 48. 30% Finished on time and on budget
- 49. The “traditional” way is a waste of time and money
- 51. How would you describe your workload?
- 52. 62% Said their workload was too heavy
- 53. The traditional way just creates more stress
- 54. The “traditional” way we do marketing is broken!
- 56. The Problem How do we grow: ...without wasting time and money?
- 57. The Problem How do we grow: ...without wasting time and money? ...without adding more work/stress?
- 58. The Problem How do we grow: ...without wasting time and money? ...without adding more work/stress? ...and continue to do it again and again?
- 59. The “Secret” to Growth
- 66. Traditional High risk, high stress Lean
- 67. Traditional High risk, high stress Minimized risk, low stress Lean
- 68. Traditional High risk, high stress Lots of time & money Minimized risk, low stress Lean
- 69. Traditional High risk, high stress Lots of time & money Minimized risk, low stress Minimize time & money spent Lean
- 70. Traditional High risk, high stress Lots of time & money Minimal, if any growth Minimized risk, low stress Minimize time & money spent Lean
- 71. Traditional High risk, high stress Lots of time & money Minimal, if any growth Minimized risk, low stress Minimize time & money spent Maximize learning, and thus growth Lean
- 76. Do you use “Agile” (aka “Lean”) methods in your work?
- 77. 75% Of the top-performing nonprofits use Agile methods
- 79. 3 Principles to Grow in 1 Hour A Month
- 80. Rule 1: Visualize your work
- 82. Redo the homepage Launch a newsletter Create a new blog post
- 83. Redo the homepage Launch a newsletter Create a new blog post 5hrs
- 84. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 85. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 86. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 88. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 89. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs Write a fundraising letter 10hrs Create a new blog post .5hrs Plan Giving Tuesday 8hrs Facebook post .5hrs ? ??
- 90. 1 Task in progress, per person Redo the homepage 5hrs
- 92. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 93. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 94. Build LearnMeasure Redo the homepageLaunch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 95. Build LearnMeasure Redo the homepageLaunch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 96. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 97. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 98. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 99. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 100. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs ?
- 101. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs 👍
- 102. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs Write a fundraising letter 10hrs Create a new blog post .5hrs Plan Giving Tuesday 8hrs Facebook post .5hrs ? ??
- 103. Build LearnMeasure Redo the homepageLaunch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 105. Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 106. Build LearnMeasure Redo the homepageLaunch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 109. 1 hour/month Is all you need to start continuously improving
- 110. Monthly Meeting Agenda 1. What did we complete? Did it work?
- 111. Monthly Meeting Agenda 1. What did we complete? Did it work? 2. Have we met our goal? If so, what next?
- 112. Monthly Meeting Agenda 1. What did we complete? Did it work? 2. Have we met our goal? If so, what next? 3. Is our process working? What hurdles have we uncovered?
- 113. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs Create an image repository 2hrs
- 114. Build LearnMeasure Build LearnMeasure Growth
- 120. Build LearnMeasure Build LearnMeasure Growth
- 124. 3 Tips for Growing Your Nonprofit
- 128. 2. Get the right tools
- 133. 3. Find friends
- 134. Resources Leanstack.com GrowthDrivenDesign.com Leankit.com Google “Lean” “Growth Driven Design” “Agile”
- 140. Build LearnMeasure Redo the homepage Launch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 141. Build LearnMeasure Redo the homepageLaunch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 142. Build LearnMeasure Redo the homepageLaunch a newsletter Create a new blog post 5hrs 2hrs .5hrs
- 143. Any questions? Sign up for more tips on lean growth at TheDigitalNonprofit.com/signup jason@thedigitalnonprofit.com | 267-520-0815 | thedigitalnonprofit.com