Automotive SEO is a constantly changing business, you have to always be on your toes to stay abreast of the trends and most up to date tactics.

1. Listen To Google,
It Might Save You A Headache
http://wikimotive.com

2. Automotive SEO is a constantly changing business, you have to always
be on your toes to stay abreast of the trends and most up to date
tactics.
http://wikimotive.com

3. People who do automotive SEO for a living tend to spend a lot of time
just researching the latest information, there aren’t many industries
where you could be on top of the world one moment and nothing the
next based on the whim of another company.
http://wikimotive.com

4. • Take for example the infamous penguin update.
• Google had been saying for years that you shouldn’t buy links or use
other shady link building practices.
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5. • But when the update rolled out everyone was shocked when they lost
their rankings.
• The problem was that these approaches had worked for a long time,
and they often worked quickly and effectively.
• Since most businesses were just looking for results many SEOs
decided to take the quantity over quality approach.
http://wikimotive.com

6. The problem is using these “black hat” SEO tactics came with a risk one
that SEOs were aware of, and that was the potential threat of it coming
back to haunt them, and it did.
• So hopefully a lesson was learned,
listen to Google!
• This doesn’t mean trying to figure out their ever
changing algorithm, but rather just listening to
their advice, it tends to be pretty good.
http://wikimotive.com

7. So what are they saying now?
One of the biggest topics recently has been local search.
• Google just recently integrated places into Google+ making Google+Local.
• Of course this will have huge implications for local search and if you
don’t have a Google+ Local page yet you’d better set one up soon.
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8. Google also releases a document called webmaster guidelines
on a regular basis which offers best practices for website
optimization.
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9. Recently they’ve been trumpeting that content is a big indicator of a
quality site and you should “make sites primarily for users, not search
engines.”
• This means cutting out the keyword stuffing and focusing more on
informative and relevant content.
• Good copywriters should be able to get keywords into text naturally
and without forcing it.
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10. • The fact is SEO isn’t difficult or confusing it’s just hard,
time consuming, work.
• If you pay attention to what Google is telling you and act
on their advice it really takes all the guess work out of it.
http://wikimotive.com

11. • Need help keeping up with Google?
• Is optimizing your site becoming too time consuming?
Contact Wikimotive for a free evaluation and advice on how you can
improve.
http://wikimotive.com

12. Contact Timothy Martell
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About Timothy
Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000
visitors per month. Timothy Martell executes a cutting edge online marketing strategy
consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local
Search, Consumer Rating Websites, Online Tools etc which have made Marlboro
Nissan to become one of the volume leaders in the whole of New England. Marlboro
Nissan website has had huge steady increases for almost the entire year (2009). In
August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online
only) and almost 1,000 leads.