Email Marketing and Personalization: Marketing Sherpa Goes 1:1 w/ Dave Wieneke

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An in depth interview with digital marketing innovator, Dave Wieneke, who shares 5 tactics for engaging your subscribers through email personalization.

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Email Marketing and Personalization: Marketing Sherpa Goes 1:1 w/ Dave Wieneke

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The world economy, which continues to suffer from the fallout of the financial crisis that began in late 2007 and the meltdown in September 2008, has not been able to revive the growth conditions of the preceding decade. Those conditions had been particularly supportive of economic and social progress in the developing world, and the resulting momentum, especially in some of the larger developing countries, helped to stoke recovery in the world economy once the worst of the crisis had been contained. However, those countries are now losing that momentum and downside risks for the world economy are growing again. The immediate problem is the inability of the developed countries to return to a normal growth pattern, but there is also an equally serious problem of contagion. Amidst their fragile recovery, an unreformed (and unrepentant) financial sector and macroeconomic policies that are timid at best, and counterproductive at worst, the developing countries will find it difficult to sustain their own growth dynamic, let alone that of the global economy. Therefore, a fundamental policy reorientation is needed, recognizing that healthy and inclusive growth will require a stable expansion of consumption and investment in productive capacity based on favourable income expectations of the working population and positive demand expectations of entrepreneurs. This requires a rethinking of the principles underlying the design of national economic policy and supportive international institutional arrangements.In detail, in its first chapter the report is dealing with current trends and challenges in the world economy. In the second chapter the report covers the main issues of income inequality and its evolution. Further on the third chapter concerns with the impacts of changes in globalization and technology for income inequality and the fourth chapter with the role of fiscal policy in income distribution. The last chapter finishes the report with a reconsideration of current economics and politics of inquality.

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