Lifestyle photography at Shafer Vineyards.

1. RUSS
WIDSTRAND
Shafer Case Study Photographer
com
SHAFER VINEYARD’S
CASUAL ELEGANCE
Collaborating with Napa client Shafer
Vineyards and designer Michael Kavish,
photographer Russ Widstrand produces
engaging lifestyle images for the launch of
Shafer’s new website and PR campaign.
RUSS WIDSTRAND CAPTURES AN EXPANSIVE NEW TASTING ROOM, SIX PRO MODELS,
THREE BUSY VINTNERS, AND A SETTING SUN. SEE MORE AT SHAFERVINEYARDS.COM
R U S S W I D S T R A N D P H O T O G R A P H E R | 503.777.7085 | W W W . W I D S T R A N D . C O M

2. THE LOOK,
THE LIGHTING,
THE LOCATION.
Above, in-camera selective focus
was used to soften the lobby
interior and provide space for
copy.
The tasting room in action (right),
orchestrating models in multiple
directions and capturing the
moment.
More Shafer casual elegance
(lower right). When you have
models for 10 hours, how do you
make use of harsh noon light?
Shade and bounce.
Below, the perfect POV. The new
tasting room was scouted the
previous spring and later
photographed in peak fall color.
All images ©2008 Russ Widstrand
R U S S W I D S T R A N D P H O T O G R A P H E R | 503.777.7085 | W W W . W I D S T R A N D . C O M

3. THE SHAFER TEAM
SPEAKS OUT...
"Russ has become a trusted
partner for Shafer projects that
require top-level photography. His
work exceeded our expectations
and has helped to lift our brand's
web presence. He's a pleasure to
work with and a real pro."
Doug Shafer
Shafer Vineyards
“Russ' many strengths were
evident in all aspects of the
planning and execution of the
shoot, delivering it on time and on
budget. His discerning eye makes
him one of the best shooters I've
worked with in my 30+ years in
business. Highly recommended.”
Michael Kavish
Kavish + Kavish Design Group
TUCKER AND JOHN HDR COMPOSITE VINEYARD COMPOSITE
It’s a family affair at Shafer. They treat New digital techniques optimize tonal Normally this hillside is in shade
everyone like family. ranges in extreme light situations like while the vineyards are in morning
this nocturnal “beauty light” image. light. This was easily overcome
with a photoshop composite.
R U S S W I D S T R A N D P H O T O G R A P H E R | 503.777.7085 | W W W . W I D S T R A N D . C O M