1.
The Next Normal:
Digital Transformation In A Post-
pandemic Future
Seta A. Wicaksana
Founder and CEO of
www.humanikaconsulting.com and hipotest.co.id

2.
Seta A. Wicaksana
0811 19 53 43
wicaksana@humanikaconsulting.com
• Business Psychologist
• Pendiri dan Direktur Humanika Consulting dan hipotest.com
• Anggota Komite Nominasi dan Remunerasi Dewan Komisaris PT Askrindo
• Sekretaris Prodi MM Program Pasca Sarjana Universitas Pancasila
• Dosen Tetap dan Peneliti di Fakultas Psikologi Universitas Pancasila
• Pembina Yayasan Humanika Edukasi Indonesia
• Wakil Ketua Asosiasi Psikologi Forensik Indonesia wilayah DKI
• Penulis Buku: Sobat Way (2016), Industri dan Organisasi: Pendekatan Integratif dalam
menghadapi Perubahan (2020), Human Faktor Engineering: Integratif Desain Manusia
dan Lingkungan Kerja (2021), Psikologi Industri dan Organisasi (2021), Psikologi Umum
(2021), Manajemen Pengembangan Talenta (2021), PIODiagnostik: Pengukuran Psikologi
di Lingkungan Kerja (2021), Transformasi Digital: Perspektif Organisasi, Talenta dan
Budaya Organisasi (2021), Psikologi Pelayanan (2021) dan Psikologi Konsumen (2021).
• Dosen Tidak Tetap di: Program Pasca Sarjana Ekonomi di Univ. Pancasila, STP TRISAKTI,
Fakultas Psikologi Universitas Mercu Buana, STIKOM IMA
• Certified of Assessor Talent Management
• Certified of Human Resources as a Business Partner
• Certified of Risk Professional
• Certified of HR Audit
• Ilmu Ekonomi dan Manajemen (MSDM) S3 Universitas Pancasila
• Fakultas Psikologi S1 dan S2 Universitas Indonesia
• Sekolah ikatan dinas Akademi Sandi Negara

3.
“The past year has
shown us that
technology is a lifeline
for economies,
governments,
companies, and people.
It changed the way we
see and understand the
world. “

4.
A holistic post-COVID
perspective
• When the COVID-19 crisis hit, society was in
a reactive mode, and adopted an
emergency-short term perspective, and
blindly adopted the first-available digital
alternative, such as e-commerce, to
continue all activities.
• In the post-COVID world, society must
adopt a more long-term, more holistic
thought process.

5.
COVID-19 Employment Impact: Future Work Trends
Source: Gartner “Future of Work Trends Post COVID-19” and Deloitte “The Compensation Conundrum”

6.
COVID-19 Employment Impact
• These sectors represent the top 3 industries where demand exceeds supply, reinforcing that
these continue to be great priority areas for growth and innovation.
Source: Burning Glass Technologies

7.
Key Focus Areas
• Some jobs have survived the pandemic better than others. Which are they?
Why are they resilient to the crisis? What jobs and skills will be in demand
when the pandemic is over? Knowing these answers will help the workforce
and businesses adjust themselves to the new job landscape.
• It will also help the education system produce much-needed human
resources for future job markets.
• The following slides look at the key focus areas of Healthcare, Business, and
Information Technology to show which occupations and skills are in demand
now and show longevity indicators after the pandemic.
• Institutions should consider adding these skills to existing degrees through
adjustments to the core curriculum, adding new concentrations or tracks in
programs, adding in-demand industry certifications, partnering with industry
field leaders (for upskilling or reskilling), and/or launching alternative
credential programs that target these areas.

8.
Healthcare
• Increased demand during the COVID-19 crisis with the highest number
of job postings of all industries.
• Demand for healthcare practitioners is greater than the supply by
44%. In terms of industry, this has the biggest demand discrepancy,
double that of the next highest industry, which is business.
• The highest demand appears to be with Registered Nurses and other
nursing specialties (such as intensive/critical care nurse, medical
surgery registered nurse, operating room registered nurse, etc.);
Speech-Language Pathologists are also in high demand.
• 50% of healthcare execs feel ¼+ of healthcare will move to virtual
delivery by 2040. • 94% of survey respondents expect that next-gen
data and interoperability solutions will enable widespread data
sharing

9.
Healthcare

10.
Business
• Business-related occupations span all industries. Industries where
these occupations’ unemployment rates are the lowest include:
• Educational Services
• Information, Management of Companies and Enterprises
• Transportation and Warehousing
• Utilities
• Wholesale Trade
• Job posting demand in business and financial operations is the second
highest industry demand discrepancy, greater than the supply by 21%.
• Across business job postings, there is high demand for project
management, business process and analysis, financial analysis, and
business strategy credentials.

11.
Business

12.
Information Technology
• Due to recent increases in online commerce, demand in
multiple areas of IT has grown, from web development to
cybersecurity.
• With larger sections of the workforce and education sectors
working virtually, there is a growing demand for security,
networking, and cloud computing.
• There is growing demand in all job fields due to digital
transformation, but those that stand out in job postings
have shown increased demand in programming languages
and other software skills and credentials.

13.
Information Technology

14.
Covid-19 Is Accelerating The
Rise Of The Digital Economy
• The pandemic is a reality check for businesses that have been
reluctant to embrace digital transformation and now find themselves
woefully unprepared.
• On top of the stress of potentially health-compromised employees, a
sudden and dramatic drop-off in demand, and total economic
uncertainty, these digital laggards are now scrambling to migrate
their operations and workforce to a virtual environment.
• While fast and furious is the name of the game when it comes to
digital innovation, fast and frantic can lead to mistakes.
• Crisis breeds ingenuity, and good ideas put into practice can propel
any business to a breakout performance. Organizations that rest on
their existing digital laurels can be surpassed by those that invest in
adapting their digital capabilities for the post-coronavirus future—a
future that looks very different from the world pre-pandemic.

15.
Spotlight: The Digital
Advantage
Organizations that embrace digital solutions have greater resiliency in the face of adversity—
and a leg up on the competition that will enable them to recover faster and pivot from playing
defense to chasing growth.
• Efficiency advantage: They harness digital technologies to streamline operations and
automate manual processes—resulting in greater speed, less waste and more focus on
revenue-generating activities.
• Productivity advantage: Their employees were already set up to work remotely, so their
focus is on leveraging collaboration technology and tools to maximize workforce
productivity and sustain company culture.
• Security advantage: They are better prepared for and more resilient to the proliferation of
cyber threats in the current environment.
• Customer advantage: They mine customer data to monitor for shifts in demand and
uncover emerging customer needs.
• Agility advantage: They leverage data-driven insight to make decisions faster and act on
them faster. They have built-in cultural flexibility to adapt or change course at any point.

16.
New Reliance on Digital
Solutions During COVID-19
• Under COVID-19, the world has, by necessity, gone into
isolation. Social distancing is currently the most effective
way to slow the spread of the virus until a vaccine can be
found to protect the population. As a result, anything that
relies on human-to-human contact–which is to say, most
aspects of our lives–must be amended to account for the
dangers of the virus.
• Digitization has stepped in to bridge the gaps left by
mandated shutdowns and social distancing measures.
Without digital tools and technologies, we would have no
way to work, shop, go to school, and more.

17.
How Digitization Is Keeping
Society–and Businesses–afloat
During The Pandemic
• Remote Work: Before the pandemic, only 30% of U.S. employees worked remotely 100% of the
time, according to Owl Labs. For the other 70%--including the 38% of the total U.S. workforce that
only worked on-site—the transition to working remote full-time has been a shock to the system—
figuratively, and in some cases, quite literally, when user demand has exceeded system bandwidth.
But the silver lining is that with such a high percentage of the working population now remote,
digital collaboration is improving in leaps and bounds, both in terms of the sophistication of the
tools to facilitate it and workers’ level of comfort with it.
• Omnichannel Commerce: As many physical business locations are shut down, consumers are
turning to online shopping to meet their needs, even those who had historically been reluctant to
do so. In particular, grocery delivery services, such as Instacart, have been in high demand.
Consumers can choose their groceries, pay online, and leave feedback all on one convenient app.
Businesses are blending the physical and the digital to provide for their customers through delivery
methods such as curbside pickup and contactless delivery. Physical-digital integration is more
important now than ever before.
• Digital Content Consumption: Homebound consumers are turning to digital content providers to
meet their entertainment needs. 51% of internet users worldwide are watching more shows on
streaming services due to the coronavirus, according to data from Statista. Netflix alone saw 16
million new signups for its service in the first three months of 2020. Meanwhile, many film studios
have been pushing new releases to streaming services early to captive audiences.

18.
How Digitization Is Keeping Society–and Businesses–afloat
During The Pandemic
• Platformification: Institutions and organizations of all types are trying out digital platforms to stay above
water during the pandemic. The fitness industry has shifted to holding virtual classes on streaming
services, both live and pre-recorded. Almost every school, from elementary schools through graduate
programs, have shifted to online courses. Large-scale conferences and events are being held virtually.
The NYSE has moved entirely to online trading. While some businesses will revert to their traditional
models when the crisis abates, others may opt for a hybrid approach as they recognize the benefits of
recurring revenues.
• Digital Health Solutions: Much of America’s healthcare system has gone digital to alleviate some of the
strain imposed by the coronavirus. Telemedicine and remote diagnostics are helping patients get
medical advice and diagnoses at home, so they don’t need to come into the doctor’s office or hospital,
and 3D printing is being used to expedite the production of critical medical supplies, such as PPE. In the
absence of a vaccine or proven treatment, the best preventative medicine is information-sharing. Digital
contact tracing has already been used to effectively slow the spread of COVID-19 in East Asia. The
technology itself is at least a decade old but has struggled to gain traction in the Western world where
views on privacy have been prohibitive. Whether American citizens (and those that govern them) will be
willing to trade individual privacy rights for the greater public good remains to be seen, but there may be
more leniency around data collection going forward.

19.
What We’ve Learned About
Digital Transformation
• Business development: Things like AI and machine learning have huge implications for
business development. Imagine a neural network that could accurately project revenue. If
those projections were larger than a company’s current targets, sales could adjust business
development activities knowing that big, better numbers are possible.
• Human resources: The apps we use to manage our daily lives have yet to appear in the
office (in most cases). Extending employee access to information, data, and communication
tools through an app (or multiple apps) streamlines delivery and helps to keep everyone
informed, especially when many are working remotely.
• Supply chains: Digital transformation services can and should have an impact on the
physical space of the supply chain. Whatever a company promises on the front end, the
supply chain must be able to deliver. Digitization makes it easier to fulfill that promise by
keeping supply chains integrated and visible.
• Engagement: Staying connected to customers (both new and potential) along with
employees in far-flung locations is critical at a time when in-person engagement is difficult.
Everything from a high-quality website to company app can help preserve that link. Use
surveys, notifications, loyalty points, and other tools to keep people engaged.

20.
“Digital transformation is less of a digital problem
than it is a transformation problem.”
George Westerman - MIT Abdul Latif Jameel World Education Lab

21.
The Digital Transformation
After The Pandemic
• As the world looks forward hopefully towards an end of the pandemic, many wonder about the future of
many of the changes businesses have made in response to the pandemic. It is likely that many of these
changes are here to stay. Since the pandemic forced brands to eliminate many of the barriers that once
stood in their way of digital adoption, such as network security to allow employees to work remotely, it will
be significantly easier for companies to operate on a remote basis. Companies have already made key
investments to help them protect their digital security while also building a technology stack that allows
employees to work from their home office.
• It is likely that many of these changes will last, with capabilities such as flexible scheduling to allow people to
work from home when needed. Businesses have also begun to see the power and potential of digital
adoption. Particularly as it comes to business innovation, adopting technology is not only about saving
money, but also gaining an edge over competitors and seizing new opportunities in the industry. As
businesses realize these advantages, they will be positioned to keep employing technology and taking
advantage of what it has to offer.
• Even in schools, where students have turned to remote classes in many school systems and universities,
teachers have become increasingly adept at creating virtual lesson plans. The potential this holds for
education, including opening doors for people who might have previously struggled to attend particular
schools because of distance, will not likely be given up quickly.

22.
Four Areas Should Focus Next-
generation Digital Initiatives
• Customer experience: While not necessarily new terrain, customer experience in
the new digital era is becoming more personal, with more emotional engagement
than in the past. Companies are leveraging data to provide better customer
experiences, whether it’s an online clothing site leveraging technologies like
artificial intelligence and machine learning to curate an outfit based on personal
preferences or a brick-and-mortar retailer using a mobile app to offer customers
curbside pickup and contactless payment.
• Employee experience: Automation and machine learning can bring efficiencies to
routine tasks, while other technologies like augmented reality can assist workers in
ways not possible before.
• Operations: Fueled by the Internet of Things and Industry 4.0, innovations
like digital twins and machine learning help companies better leverage real-time
data to improve operational performance and introduce new services.
• Business model transformation. Not every company needs to be an Uber or an
Airbnb, disintermediating an industry, Westerman said. Organizations can seek out
smaller opportunities for digital enhancement and information-based extensions.
Insurance companies, for example, are monitoring and scoring customers as they
drive to optimize policy pricing; fleet companies are leveraging real-time data and
analytics to deliver predictive and proactive maintenance services.

23.
Setting The Agenda For
Growth
• Understanding those moments that matter to
the customer now and adapting to these should be
on top of the organization’s agenda.
• Not just to sell extra, but to reshape the business
value to transform into a rapid-response
organization, potentially a digital company that can
weather the next outbreak.
• It’s about increasing flexibility to respond and
the ability to better understand customer needs
and the universal human values behind these, such
as convenience and the need for control.

24.
Summary
• Technology offers businesses across industries incredible potential to engage with people around the
world at a moment’s notice. Prior to the pandemic, many organizations were just beginning to see the
potential that many of these capabilities offered their businesses. However, when in-person meetings
and work were limited in response to Covid-19, they quickly realized just how powerful technology can
be. The pandemic helped to accelerate digital transformation and created a landscape that will
continue to encourage innovation and technological adoption moving forward. As businesses begin to
better understand the capabilities of these types of modern technology, they will also begin to
understand the opportunities that lie before them, even after the pandemic is over.
• Digital transformation is more necessary during this crisis, not less. But that doesn’t mean it will look
the same as it did before the pandemic. Resources—both in terms of talent and money—will likely be
constrained. Digital initiatives may need to be reprioritized based on relevance in the current
environment. New problems and opportunities may come to light with greater urgency. For some
businesses, the forces of disruption may be so great that the long-term strategic vision will need to be
overhauled. And any digital transformation roadmap that does not deliver value at every increment
will need to be reimagined. The key is continuing to experiment and innovate with digital solutions
front and center. With the right approach, businesses can come out of the fray stronger, more agile,
and more customer-centric than before. Foremost, digitisation is accelerating. To lead in the post-
COVID-19 world.
• There will be no “return to normal”. The coronavirus is permanently reshaping the way we live and
work. Some of the behaviors developed in crisis—including wide-scale digital adoption—will outlast
the pandemic, well after restrictions on activity are lifted. To stay competitive, organizations must
respond to these behavioral changes and meet emerging customer demands. Savvy organizations will
focus now on leveraging advanced analytics to extract insights from their customer data and continue
internal and external data integration efforts to develop a more holistic view. Detecting those signals
of change early will be crucial to optimizing the customer experience and redefining customer value
propositions in line with evolving preferences and needs.

25.
“In this time of
uncertainty, we are
opening access to
technologies that can
help employees,
companies,
communities, and
governments
continue to move
forward.”

26.
References:
• https://www.bdo.com/insights/business-financial-
advisory/strategy,-technology-transformation/covid-19-is-
accelerating-the-rise-of-the-digital-e
• https://news.sap.com/uk/2020/04/what-is-the-future-for-
industry-4-0-in-the-post-covid-19-paradigm/
• https://hospitalityinsights.ehl.edu/what-next-digital-
transformation
• https://www2.deloitte.com/nl/nl/pages/consumer/articles/
the-post-covid-19-world-is-digital.html
• https://mitsloan.mit.edu/ideas-made-to-matter/digital-
transformation-after-pandemic

27.
Learning and
Giving for
Better
Indonesia
www.humanikaconsulting.com