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PROPOSAL
PROGRAM
PRA-KERJA
SALES ACADEMY
Kolaborasi
HUMANIKA INSTITUTE dan ANAK
ASUH RIMBANI
www.humanikaconsulting.com
GAMBARAN
• Pada masa yang tidak pasti ini,
persaingan dalam mencari pekerjaan
semakin tinggi. Sehingga seleksi
terkait SDM semakin ketat dan
dibutuhkan SDM yang berkualitas
untuk membantu perusahaan dalam
mengejar targetnya.
• Pemasaran/ sales merupakan
tombak utama perusahaan dalam
mencapai target.
• Program pra-kerja yang komprehensif
dibutuhkan untuk mempersiapkan
SDM dalam mengimplementasikan
kemampuannya di lapangan,
khususnya terkait pemasaran.
SIKLUS
Lulus Pendidikan Formal
Pra Kerja:
Pelatihan+Roleplay+Magang+Sertifikasi
Kerja
PROGRAM PRA-KERJA
“wadah bagi generasi muda untuk belajar
mengenai apa yang dibutuhkan untuk
menjadi sales professional yang handal
dalam teori dan juga praktik”
Tujuan
Mengembangkan tenaga penjualan
yang berbasis pada solusi yang memiliki
kepribadian integritas, keterampilan
menjual, antusias dalam beraktivitas
serta berorientasi dalam membangun
kolaborasi profesional.
Deskripsi
Program ini akan mengajarkan mengenai
teori, konsep dan isu-isu terkait dunia sales,
diperkuat dengan adanya role-play dengan
profesional dan akan langsung
diimplementasikan melalui magang pada
perusahaan-perusahaan dari berbagai
macam industri.
PROFIL SISWA
Pendidikan terakhir SMA/ SMK/ setara.
Rekomendasi Anak Asuh Rimbani (Masjid Al-Mughni).
Memiliki semangat kewirausahaan.
Memiliki motivasi dan komitmen belajar yang tinggi.
Bekerja sama dengan A2R (Anak Asuh Rimbani), siswa/i program pra-kerja
merupakan individu yang memiliki SES menengah ke bawah.
Definisi Tenaga
Pemasaran
Seseorang yang bertugas
mengidentifikasi barang dan jasa yang
diinginkan oleh sekumpulan
konsumen, serta pemasaran barang
dan jasa atas nama perusahaan.
Ruang lingkup kerja dari tenaga
pemasar adalah mereka yang memiliki
fungsi jabatan pada bagian penjualan
(sales), layanan (service), atau merek
(brand).
Sumber: SKKNI
Deskripsi Program
Sales Academy merupakan wadah bagi generasi
muda untuk belajar mengenai apa yang
dibutuhkan untuk menjadi sales professional
yang handal dalam teori dan juga praktik.
Program ini akan mengajarkan mengenai teori,
konsep dan isu-isu terkait dunia sales, diperkuat
dengan adanya role-play dengan profesional dan
akan langsung diimplementasikan melalui
magang pada perusahaan-perusahaan dari
berbagai macam industri.
Program Tenaga
Pemasaran
• Tujuan Utama: Membangun Konsep Praktis
Pemasaran yang digunakan sebagai
landasan untuk meraih kepuasan dan
loyalitas seluruh Stakeholder
• Fungsi Kunci: Melakukan aktifitas Penjualan
• Fungsi Utama: Menerapkan proses
penjualan sehari-hari pada tataran
operasional (1/3)
• Fungsi Dasar:
• Melakukan pendekatan kepada calon
pelanggan potensional
• Melaksanakan ketrampilan penjualan
• Menyusun rencana aktifitas penjualan
Skema Pembelajaran
dan Sertifikasi
Pelatihan Online
•Pengetahuan Produk
•Teknik Dasar Penjualan
•Komunikasi Efektif
•Administrasi Penjualan
•Bahasa Inggris
Role Play
•Penjualan (Pra,
opening, selling,
closing, administrating)
•Mentoring
•Evaluasi
Kinerja/Magang
•Melakukan Proses
dilapangan
•Mentoring dan
Coaching
•Evaluasi
Sertifikasi
•SKKNI Tenaga
Pemasaran Level 5
•Opsional
1 Bulan 8X
Pertemuan
2 Bulan 3 Bulan Opsional
KKNI
• Kategori : Jasa Profesional
• Golongan Pokok : Konsultasi
Manajemen
• Nama Pekerjaan/Profesi :
Tenaga Pemasar Operasional
• Area Pekerjaan : Pemasaran
• Jenjang KKNI : Sertifikat 5
(lima)
Obyektif Pembelajaran
Capaian Pembelajaran Siswa, agar mampu:
• Memahami Pengetahuan tentang
produknya
• Melaksanakan Teknik Dasar Penjualan
(Pra, Opening, Selling, Closing,
Administrating, Maintaining).
• Melaksanakan komunikasi secara
efektif saat melakukan penjualan.
• Melaksanakan proses administrasi
proses penjualan
• Melakukan komunikasi dengan Bahasa
Inggris secara praktis di penjualan
• Menerapkan sikap (sidiq – Amanah –
tabligh – fathonah) dan memiliki etika
professional penjual yang Islami.
Pre
visit
In visit
Post
visit
1. Preparation Skill - Research, Analysis
& Planning
- Follow up
- Opening
- Probing
- Presenting
- Closing
FRAMEWORK SELLING PROCESS
SELLING STEPS
2. Opening Skills
3. Listening &
Questioning Skills
4. Presentation Skills
5. Handling objections
skills
6. Closing Skills
7. Follow up Skills
Framework & selling steps
PRE VISIT
IN VISIT
POST VISIT
FRAMEWORK ACTIVITIES
- Mengumpulkan , menilai prospective customer & Informasi
- Mengadakan riset pasar
- Menyiapkan PK dan sample yang relevan setiap visit
- Efisiensi visit planning: route / objective, dll
- Mengumpulkan bahan-bahan pendukung
- Membangun/ positive impression / rapport
- Menyampaikan tujuan visit dan waktu yang dibutuhkan
- Mengidentifikasi dan memahami kebutuhan customer
- Menyediakan Solusi
- Mengidentifikasi, mengklarifikasi dan mengatasi penolakan
- Merespon terhadap buying signal
- Menyimpulkan dan menutup dengan sales
- Meminta referal.
- Menindak lanjuti kesepekatan dengan customer
- Melakukan evaluasi.
PRE VISIT
IN VISIT
POST VISIT
Framework & selling steps
1. Preparation Skill - List of Customer
Prospecting &
Existing
- Follow up Form
- List of Sales Greetings
- Open & Ended Question
- Sales Presentation Materials
- List of Questions & Answer
FRAMEWORK DELIVERABLES (knowledge & skill)
SELLING STEPS
2. Opening Skills
3. Listening &
Questioning Skills
4. Presentation Skills
5. Handling objections
skills
6. Closing Skills
7. Follow up Skills
Framework & selling steps
PRE VISIT
IN VISIT
POST VISIT
KKNI
MATA PELAJARAN
Sales Techniques
Sikap dan Etika
Communication & Interpersonal
English Skill
Tahfidz & Arabic Skill
TIM
Seta A. Wicaksana
Humanika Consulting
Penanggung
Jawab
Administrator
Fickry Akbary (Pengurus
Kelas Berbagi A2R)
Purwati (A2R)
Pengajar
Setyasnomo S. Widijatmoko Fahrurojie Ghaisani W.
Bagas (A2R)
Peran
• Penangung jawab Program, memiliki peran
hubungan Kerjasama dan memastikan
terberikan layanan program sesuai dengan
kesepakatan dan Kerjasama yang dibangun
baik eksternal dan internal
• Pengajar/Fasilitator, memiliki peran
memastikan terjadinya proses pembelajaran
dan perubahan perilaku dalam membangun
tenaga pemasaran professional.
• Administrator, memiliki peran dalam
memastikan jumlah peserta yang ikut seleksi
sesuai dengan ketentuan, menyelenggarakan
kegiatan administrasi pembelajaran online,
memastikan keterjagaan siswa dalam belajar,
mengumpulkan tugas dan bersemangat dalam
menjalankan proses pembelajaran.
Timeline
Recruitment
and Selection
•Pengumuman A2R
•Seleksi (target 50
orang)
Training
•Online Class
•Jumat dan sabtu
Role Play
•Online Class
•Jumat dan sabtu
Magang
•ACT foundation
September
2021
Oktober
2021
November
2021
Desember
2021
INFORMASI LEBIH LANJUT
HUMANIKA CONSULTING
www.humanikaconsulting.com
humanikaconsulting
humanikaconsulting
: (021) 227 340 42
: info@humanikaconsulting.com
Jl. Burung Gereja SH-1 No.13
Bintaro Sektor 2,
Tangerang Selatan
:
TERIMA
KASIH
“A man’s true wealth is the good
he does in this world”
-Prophet Muhammad S.A.W
“Orang dermawan yang gemar
bersedekah juga menempati kedudukan
yang mulia di sisi Allah. Ampunan serta
surga seluas hamparan langit dan bumi
dijanjikan oleh Allah bagi mereka yang
suka bersedekah, baik di kala senang
maupun susah” (Q.S Ali Imran: 133-
134).

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SALES ACADEMY: Program Tenaga Pemasaran

  • 1. PROPOSAL PROGRAM PRA-KERJA SALES ACADEMY Kolaborasi HUMANIKA INSTITUTE dan ANAK ASUH RIMBANI www.humanikaconsulting.com
  • 2. GAMBARAN • Pada masa yang tidak pasti ini, persaingan dalam mencari pekerjaan semakin tinggi. Sehingga seleksi terkait SDM semakin ketat dan dibutuhkan SDM yang berkualitas untuk membantu perusahaan dalam mengejar targetnya. • Pemasaran/ sales merupakan tombak utama perusahaan dalam mencapai target. • Program pra-kerja yang komprehensif dibutuhkan untuk mempersiapkan SDM dalam mengimplementasikan kemampuannya di lapangan, khususnya terkait pemasaran.
  • 3. SIKLUS Lulus Pendidikan Formal Pra Kerja: Pelatihan+Roleplay+Magang+Sertifikasi Kerja
  • 4. PROGRAM PRA-KERJA “wadah bagi generasi muda untuk belajar mengenai apa yang dibutuhkan untuk menjadi sales professional yang handal dalam teori dan juga praktik” Tujuan Mengembangkan tenaga penjualan yang berbasis pada solusi yang memiliki kepribadian integritas, keterampilan menjual, antusias dalam beraktivitas serta berorientasi dalam membangun kolaborasi profesional. Deskripsi Program ini akan mengajarkan mengenai teori, konsep dan isu-isu terkait dunia sales, diperkuat dengan adanya role-play dengan profesional dan akan langsung diimplementasikan melalui magang pada perusahaan-perusahaan dari berbagai macam industri.
  • 5. PROFIL SISWA Pendidikan terakhir SMA/ SMK/ setara. Rekomendasi Anak Asuh Rimbani (Masjid Al-Mughni). Memiliki semangat kewirausahaan. Memiliki motivasi dan komitmen belajar yang tinggi. Bekerja sama dengan A2R (Anak Asuh Rimbani), siswa/i program pra-kerja merupakan individu yang memiliki SES menengah ke bawah.
  • 6. Definisi Tenaga Pemasaran Seseorang yang bertugas mengidentifikasi barang dan jasa yang diinginkan oleh sekumpulan konsumen, serta pemasaran barang dan jasa atas nama perusahaan. Ruang lingkup kerja dari tenaga pemasar adalah mereka yang memiliki fungsi jabatan pada bagian penjualan (sales), layanan (service), atau merek (brand). Sumber: SKKNI
  • 7. Deskripsi Program Sales Academy merupakan wadah bagi generasi muda untuk belajar mengenai apa yang dibutuhkan untuk menjadi sales professional yang handal dalam teori dan juga praktik. Program ini akan mengajarkan mengenai teori, konsep dan isu-isu terkait dunia sales, diperkuat dengan adanya role-play dengan profesional dan akan langsung diimplementasikan melalui magang pada perusahaan-perusahaan dari berbagai macam industri.
  • 8. Program Tenaga Pemasaran • Tujuan Utama: Membangun Konsep Praktis Pemasaran yang digunakan sebagai landasan untuk meraih kepuasan dan loyalitas seluruh Stakeholder • Fungsi Kunci: Melakukan aktifitas Penjualan • Fungsi Utama: Menerapkan proses penjualan sehari-hari pada tataran operasional (1/3) • Fungsi Dasar: • Melakukan pendekatan kepada calon pelanggan potensional • Melaksanakan ketrampilan penjualan • Menyusun rencana aktifitas penjualan
  • 9. Skema Pembelajaran dan Sertifikasi Pelatihan Online •Pengetahuan Produk •Teknik Dasar Penjualan •Komunikasi Efektif •Administrasi Penjualan •Bahasa Inggris Role Play •Penjualan (Pra, opening, selling, closing, administrating) •Mentoring •Evaluasi Kinerja/Magang •Melakukan Proses dilapangan •Mentoring dan Coaching •Evaluasi Sertifikasi •SKKNI Tenaga Pemasaran Level 5 •Opsional 1 Bulan 8X Pertemuan 2 Bulan 3 Bulan Opsional KKNI • Kategori : Jasa Profesional • Golongan Pokok : Konsultasi Manajemen • Nama Pekerjaan/Profesi : Tenaga Pemasar Operasional • Area Pekerjaan : Pemasaran • Jenjang KKNI : Sertifikat 5 (lima)
  • 10. Obyektif Pembelajaran Capaian Pembelajaran Siswa, agar mampu: • Memahami Pengetahuan tentang produknya • Melaksanakan Teknik Dasar Penjualan (Pra, Opening, Selling, Closing, Administrating, Maintaining). • Melaksanakan komunikasi secara efektif saat melakukan penjualan. • Melaksanakan proses administrasi proses penjualan • Melakukan komunikasi dengan Bahasa Inggris secara praktis di penjualan • Menerapkan sikap (sidiq – Amanah – tabligh – fathonah) dan memiliki etika professional penjual yang Islami.
  • 12. 1. Preparation Skill - Research, Analysis & Planning - Follow up - Opening - Probing - Presenting - Closing FRAMEWORK SELLING PROCESS SELLING STEPS 2. Opening Skills 3. Listening & Questioning Skills 4. Presentation Skills 5. Handling objections skills 6. Closing Skills 7. Follow up Skills Framework & selling steps PRE VISIT IN VISIT POST VISIT
  • 13. FRAMEWORK ACTIVITIES - Mengumpulkan , menilai prospective customer & Informasi - Mengadakan riset pasar - Menyiapkan PK dan sample yang relevan setiap visit - Efisiensi visit planning: route / objective, dll - Mengumpulkan bahan-bahan pendukung - Membangun/ positive impression / rapport - Menyampaikan tujuan visit dan waktu yang dibutuhkan - Mengidentifikasi dan memahami kebutuhan customer - Menyediakan Solusi - Mengidentifikasi, mengklarifikasi dan mengatasi penolakan - Merespon terhadap buying signal - Menyimpulkan dan menutup dengan sales - Meminta referal. - Menindak lanjuti kesepekatan dengan customer - Melakukan evaluasi. PRE VISIT IN VISIT POST VISIT Framework & selling steps
  • 14. 1. Preparation Skill - List of Customer Prospecting & Existing - Follow up Form - List of Sales Greetings - Open & Ended Question - Sales Presentation Materials - List of Questions & Answer FRAMEWORK DELIVERABLES (knowledge & skill) SELLING STEPS 2. Opening Skills 3. Listening & Questioning Skills 4. Presentation Skills 5. Handling objections skills 6. Closing Skills 7. Follow up Skills Framework & selling steps PRE VISIT IN VISIT POST VISIT
  • 15. KKNI
  • 16. MATA PELAJARAN Sales Techniques Sikap dan Etika Communication & Interpersonal English Skill Tahfidz & Arabic Skill
  • 17. TIM Seta A. Wicaksana Humanika Consulting Penanggung Jawab Administrator Fickry Akbary (Pengurus Kelas Berbagi A2R) Purwati (A2R) Pengajar Setyasnomo S. Widijatmoko Fahrurojie Ghaisani W. Bagas (A2R)
  • 18. Peran • Penangung jawab Program, memiliki peran hubungan Kerjasama dan memastikan terberikan layanan program sesuai dengan kesepakatan dan Kerjasama yang dibangun baik eksternal dan internal • Pengajar/Fasilitator, memiliki peran memastikan terjadinya proses pembelajaran dan perubahan perilaku dalam membangun tenaga pemasaran professional. • Administrator, memiliki peran dalam memastikan jumlah peserta yang ikut seleksi sesuai dengan ketentuan, menyelenggarakan kegiatan administrasi pembelajaran online, memastikan keterjagaan siswa dalam belajar, mengumpulkan tugas dan bersemangat dalam menjalankan proses pembelajaran.
  • 19. Timeline Recruitment and Selection •Pengumuman A2R •Seleksi (target 50 orang) Training •Online Class •Jumat dan sabtu Role Play •Online Class •Jumat dan sabtu Magang •ACT foundation September 2021 Oktober 2021 November 2021 Desember 2021
  • 20. INFORMASI LEBIH LANJUT HUMANIKA CONSULTING www.humanikaconsulting.com humanikaconsulting humanikaconsulting : (021) 227 340 42 : info@humanikaconsulting.com Jl. Burung Gereja SH-1 No.13 Bintaro Sektor 2, Tangerang Selatan :
  • 21. TERIMA KASIH “A man’s true wealth is the good he does in this world” -Prophet Muhammad S.A.W “Orang dermawan yang gemar bersedekah juga menempati kedudukan yang mulia di sisi Allah. Ampunan serta surga seluas hamparan langit dan bumi dijanjikan oleh Allah bagi mereka yang suka bersedekah, baik di kala senang maupun susah” (Q.S Ali Imran: 133- 134).