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Art of Communication



www.humanikaconsulting.com
Learning Objectives
       • What is The Communication?
       • The Communication Cycle
       • Impact of a message
       • Types of Communication
       • Styles of Communication
       • Listening
       • Communication in
         Organizational
       • Barriers to Communication
       • Communicating Effectively
       • Communcation on Practice
What is Communication?
What is Communication




    A process by which information is
exchanged between individuals through a
  common system of symbols, signs or
               behavior
Communication Cycle
Communication normally goes through a cycle involving:
Communication Goals

                  To change
                   behavior




To get and give
 Information                    To get action




                                To ensure
   To persuade
                              understanding
Impact of a Message
         Face-To-Face Communication


         Words
         7%




Tone
36%
                                                Body
                                                Language
                                                57%
                 Body Language   Tone   Words
2 Types of Communication
1.   Verbal Communication
•    Words
•    Voice modulation

2.   Non-Verbal Communication
•    Communicates emotions and attitudes
•    Regulates verbal messages
Non-Verbal Communication
• Gestures
   – Are you aware of how you look to others?
   – Find out your habits and nervous gestures

•   Posture and movement
     – Stand tall

•   Facial Expressions
     – Smile
     – Eye Communication



90% of our personal communication calls for involvement.
  To show involvement, look at your audience for 5 to 10
               seconds before looking away.
Verbal Communication
• Words
  – Use simple language (avoid jargon and slang)
  – Make sure that you are grammatically correct
  – Be clear and precise (avoid redundancy)



• Voice Modulation
  –   Diction
  –   Tone
  –   Pitch
  –   Volume
  –   Rate
Communication
               Rights and Responsibilities
            Rights                         Responsibilities

1. You have the right to be        1. You have the responsibility to
   treated with respect.              treat others with respect.
2. You have the right to have      2. You have the responsibility to
   and express your own               listen to the opinion of others.
   opinions.
                                   3. You have the responsibility to
3. You have the right to ask for
                                      acknowledge and address the
   what you need in order to be
   effective.                         needs of others.

4. You have the right to set       4. You have the responsibility to
   reasonable limits.                 respect the limits and
                                      boundaries of others.
Attitude in Communication
Styles Of Communication

       Passive                 Assertive             Aggressive
• Accepts                • Both exercises         Demands but does
  responsibilities.        and extends             not extend “rights”.
                           “rights” and
• Extends but does         responsibilities.      Does not accept
  not feel entitled to
  “rights” .                                       responsibilities.
Listening
Listen is ...
Speaking
Speaking requires:
Sharp focus
Logical thinking
Clear phrasing
Crisp delivery
Setting the stage




  • Remove Distractions
 • Be open and accessible
  • Listen with Empathy
      • Have A Time
3 Types of Listening


           Passive Listening




Active Listening               Hearing
Communication in Workplace
Organizational Communication Flow
   Upward        • Downward         Horizontal




                   Instructions
    Information     Directives        Coordination
Upward Communication




 Consists of messages sent up the line from subordinates to bosses.
    Includes employee suggestions, reactions to organizational
                   policies, inquiries or concerns.
Downward
           Communication

 Flows from individuals in
  higher levels of the
  organization to those in
  lower levels.
 Includes meetings, official
  memos, policy
  statements, manuals, and
  organizational publications.
The horizontal information flow that occurs
both within and between departments.

Generally, the purpose of lateral
communication is coordination and
collaboration.




          Horizontal Communication
Barriers To Effective Communication

• Assumptions

• Fears
   – Reluctance to confront
   – Ridicule, rejection, fear of being
     wrong

• Values and attitudes

• Generation Gap

• Trust and Honesty
   – A lack of trust can cause the
     receiver to look for hidden meanings
     in the sender’s message.
Barriers To Effective Communication

• Information overload
    – When the information we
      can process is exceeded

• Cross-Cultural Diversity
   – The greater the difference
     between the sender’s and
     receiver’s cultures, the
     greater the chance for
     miscommunication.
Summary

Prepare your Knowledge

• Know your subject.
• Focus on the purpose.
• Know your audience.
Summary
Practice your Skill

   Use a confident tone and a level pitch.
     – Be calm and collected at all times.
     – Try to eliminate excessive “ums” and “uhs” as fillers.

   Speak slowly and make use of pauses to stress important ideas.
     – Use accurate diction and correct pronunciation

   Know what you are talking about and accept the limitations of your
    knowledge.

   Be vibrant and enthusiastic.
     – Avoid a dull, monotonous tone.
     – Be loud enough to be easily heard.
.




     Barriers to communication
    can lead to misunderstanding
           and confusion
Effective communication
encompasses a multitude of
          skills.

   Skills can be learned
      and practiced.
Communication in
   Workplace
Giving Information
Giving Information
• Merupakan bagian yang tidak terpisah
  terhadap kemampuan seorang petugas
  medis.
• Meningkatkan kesehatan pasien(Coulter
  1998, Doll 2000, Shepperd et al 1999).
• Bahkan banyak bukti bahwa pasien ingin
  mendapat informasi yang baik, namun ia
  tak mampu mengatasi hal tersebut. (Audit
  Commission 1993, Grol et al 1999, Jenkins
  et al 2001, Koning et al 1995, Meredith et
  al 1996).
• Dalam memberikan informasi secara
  efektif, petugas medis harus
  memperhatikan pengetahuan dan
  penguasaan terhadap materi yang akan
  dikomunikasikan dan ketrampilan dalam
  berkomunikasi.
Manfaat dalam Memberikan
               Informasi
• Membantu pasien dalam
  mengelola kesehatan
  mereka melalui tindakan-
  tindakan yang akan
  mereka jalani.
• Memiliki tujuan dalam
  meminimalkan
  kecemasan dan stress.
• Terkadang perilaku
  pekerja medis dan RS
  dapat memperburuk
  kondisi kesehatan pasien.
Perhatikan Hal-hal ini dalam
Berkomunikasi dengan Pasien




• Tipe Informasi yang harus diberikan kepada Pasien;
• Mengkomunikasikan hal-hal yang penting terkait
  hal-hal kritis;
• Sikap dalam mengkomunikasikan hal tersebut; dan
• Mengkomunikasikan situasi yang belum pasti.
Knowing your Patients
  •   Patients may not understand the information because
      it is too complex or they cannot read it.
  •   Patients may not absorb the information because they
      are anxious or in pain when it is given, or because
      there is too much information.
  •   Patients may not appreciate the relevance of the
      information to their situation because they do not
      recognise the link between two pieces of
      information, for example, the relationship between
      smoking and high blood pressure. Alternatively, they
      may not recognise the most important aspect of the
      information given.
  •   Patients may understand the information, but may not
      believe it. This may be because they do not consider
      the information or the provider to be credible, or
      because the information challenges their beliefs or
      values.
  •   Patients may understand and believe the
      information, but may choose not to act on it. This may
      be because to do so would be too disruptive or
      unpleasant, because of pressure from others or
      because perceived benefits do not outweigh
      perceived risks.
Tips Mengkomunikasikan Informasi
• Gesture : Bisa menampilkan
  sikap empati dalam
  berkomunikasi.
• Tone : Gunakan suara yang bisa
  dipstikan dapat diterima secara
  efektif, jika masih bisa
  diusahakan, hindari tempat yang
  ramai dan bising, sampaikan
  dengan nada dan tempo yang
  tepat.
• Words : gunakan bahasa yang
  dapat dimengerti dan pilihan
  kata yang assertive kepada
  pasien, jika perlu menggunkan
  analogi dari bahasa awam atau
  pengetahuan yang dimiliki
  lawan bicara Anda, 5W1H
Handling Complaint
Mengapa Complaint




 “An expression of dissatisfaction by or on behalf of an
 individual/customer regarding any aspect of a service
provided by the firm. A complaint may be made verbally
                      or in writing”
Fakta Seputar Complaint
          Dalam salah satu survey yang
          dilakukan oleh Frontier terhadap 2000
          responden, yang menjadi
          nasabah, menunjukkan bahwa:
          • Tidak semua customer yang
              kecewa akan melakukan komplain
          • Customer yang tidak puas dan
              tidak komplain, sekitar 20 persen
              menyatakan akan segera beralih ke
              perusahaan lain
          • Mereka yang mengajukan
              komplain dan kemudian diberikan
              tindakan penyelesaian, hanya
              sekitar 2-3 persen yang
              mempunyai niat untuk pindah ke
              perusahaan lain
Positive side on
Complaint
• Berkah karena adanya perhatian dari
  Customer
• Adanya kesempatan untuk dilakukan
  langkah perbaikan di waktu yang akan
  datang.
• Pengembangan (improving
  products, adapting marketing
  practices, upgrading services, or
  modifying promotional material and
  product information.)
• Komplain dapat ditangani dengan baik
  akan meningkatkan kepercayaan
  terhadap customernya(pasien).
• Peningkatan kualitas kerja dan prestasi
  terhadap hasil dalam memberikan
  pelayanan prima.
Strategy Related to Complaint

• Doing right at the first
  time, perusahaan berusaha untuk
  memuaskan seluruh pelanggan dalam
  kesempatan pertama, menghindari
  adanya kesalahan dalam memberikan
  layanan kepada nasabah.
• Service recovery, perusahaan
  membiarkan terjadinya ketidakpuasan
  dalam kesempatan pelayanan yang
  pertama untuk sebagian
  pelanggan, tetapi kemudian
  mendorong mereka untuk komplain
  dan menyelesaikan komplain dengan
  baik.
Customer Complaint Management
              System
A complaint management system must be visible and
accessible in order to serve consumers and accomplish
company goals.
                          • on posters and signs in the sales
                            and service area
                          • on contract forms and sales slips
                          • in charge account mailings
                          • in the use and care manual
                          • in advertising -- your company's
                            complaint system could be the
                            theme of an advertising campaign
                          • on product packaging and
                            labeling
Basic Steps for Effective Complaint
             Management
• Designate a Location to Receive
  Complaints
• Develop a System for Record-keeping
• Process and Record Complaints
• Acknowledge Complaint
• Investigate and Analyze the Complaint
• Resolve the Problem in a Manner
  Consistent with Company Policy
• Follow-Up
• Prepare and File a Report on the
  Disposition of the Complaint, and
  Periodically Analyze and Summarize
  Complaints
Steps to Effective Handling Complaint

          •   Mengucapkan terima kasih
          •   Mengucapkan maaf
          •   Mencari tahu informasi dari pelanggan
          •   Berjanji hal tersebut tak terulang lagi
          •   Melakukan langkah konkrit untuk
              secepatnya menangani komplain
Effective Telephone Communication
Top six telephone frustrations!

• Being cut off or put through to
  the wrong person
• Being left hanging on with no
  explanation
• Not knowing who you are
  talking to and if they can help
• Being asked lots of questions
• Not being given the chance to
  explain yourself
• Being called at an
  inconvenient time
Be Courteous
 • Identify yourself and listen
   without interrupting
 • Respond as necessary
 • Stop talking if interrupted
 • Give prompt service with the
   minimum of delay
 • Don't keep the caller hanging
   on the line without going back
   to them
Be friendly and helpful
• Speak clearly and with a smile
  (yes, you can "hear" a smile!)
• Be aware of how important your
  voice is in conveying a friendly
  personality
• Be enthusiastic and show an
  interest
• Be sincere in your attempts to
  help
• Never lose your cool
• If you promise to take certain
  action do it as agreed
• Deal with any problems
  diplomatically
Learn to listen
Improving your listening skills can make a huge
difference to having effective phone communication
skills - people need to know that you fully understand
their case.
                         • Don't interrupt
                           unnecessarily
                         • Don't switch off half way
                           through
                         • Don't hurry people
                         • Try putting yourself in
                           the caller's place
Information
  When you are recording or giving
  information remember that it must be
  precise and detailed.
  • Be clear and accurate
  • Make sure that any information you
     give is correct
  • Avoid jargon
  • Talk with confidence
  • Get the facts and record the
     information
  • Confirm your caller understands the
     information you have supplied
  • Answer questions if you can or offer to
     find out the information
Message taking
It is vital to collect all the relevant
information when you are taking
messages for other people. The
following checklist will help you to
make sure you haven't forgotten
anything.
• Who the call is for
• The date and time of the call
• Name of caller and company
• Their telephone/fax number
• Reason for the call / is the call
    urgent?
• A convenient time to return the call
• Your name
• Details of anything you have agreed
    with the caller
Handling problems and complaints
When you are handling difficult situations it is important to keep calm and
not let your emotions get the better of you. In many ways a complaint is an
opportunity - the chance to show you can put things right. A customer whose
complaint is successfully resolved will have a strong sense of loyalty.
• Try and establish some rapport with the caller
• Use their name and recognise their importance
• Let the person explain and listen carefully
• Get all the facts and take notes
• Direct the conversation away from emotion
• Avoid defensive reactions
• Try and develop a solution giving a time frame and your actions
• Make a commitment to follow up
• Get agreement to your solution
• Thank the person for calling
Be positive
• If you are in the front line of communication then
  it is vital that you have a positive attitude because
  it is clearly reflected in both your voice and in the
  way you behave with others. Not only will a
  positive approach make you feel good it will also
  get a positive response from others.
• A well known business guru was recently asked
  what the three most important factors were for a
  business to be successful. His reply was
  'Communication, Communication and
  Communication.
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Art of communication for hospital

  • 2. Learning Objectives • What is The Communication? • The Communication Cycle • Impact of a message • Types of Communication • Styles of Communication • Listening • Communication in Organizational • Barriers to Communication • Communicating Effectively • Communcation on Practice
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. What is Communication A process by which information is exchanged between individuals through a common system of symbols, signs or behavior
  • 12. Communication Cycle Communication normally goes through a cycle involving:
  • 13. Communication Goals To change behavior To get and give Information To get action To ensure To persuade understanding
  • 14. Impact of a Message Face-To-Face Communication Words 7% Tone 36% Body Language 57% Body Language Tone Words
  • 15. 2 Types of Communication 1. Verbal Communication • Words • Voice modulation 2. Non-Verbal Communication • Communicates emotions and attitudes • Regulates verbal messages
  • 16. Non-Verbal Communication • Gestures – Are you aware of how you look to others? – Find out your habits and nervous gestures • Posture and movement – Stand tall • Facial Expressions – Smile – Eye Communication 90% of our personal communication calls for involvement. To show involvement, look at your audience for 5 to 10 seconds before looking away.
  • 17. Verbal Communication • Words – Use simple language (avoid jargon and slang) – Make sure that you are grammatically correct – Be clear and precise (avoid redundancy) • Voice Modulation – Diction – Tone – Pitch – Volume – Rate
  • 18. Communication Rights and Responsibilities Rights Responsibilities 1. You have the right to be 1. You have the responsibility to treated with respect. treat others with respect. 2. You have the right to have 2. You have the responsibility to and express your own listen to the opinion of others. opinions. 3. You have the responsibility to 3. You have the right to ask for acknowledge and address the what you need in order to be effective. needs of others. 4. You have the right to set 4. You have the responsibility to reasonable limits. respect the limits and boundaries of others.
  • 20. Styles Of Communication Passive Assertive Aggressive • Accepts • Both exercises  Demands but does responsibilities. and extends not extend “rights”. “rights” and • Extends but does responsibilities.  Does not accept not feel entitled to “rights” . responsibilities.
  • 23. Speaking Speaking requires: Sharp focus Logical thinking Clear phrasing Crisp delivery
  • 24. Setting the stage • Remove Distractions • Be open and accessible • Listen with Empathy • Have A Time
  • 25. 3 Types of Listening Passive Listening Active Listening Hearing
  • 26.
  • 28. Organizational Communication Flow  Upward • Downward  Horizontal Instructions Information Directives Coordination
  • 29. Upward Communication  Consists of messages sent up the line from subordinates to bosses.  Includes employee suggestions, reactions to organizational policies, inquiries or concerns.
  • 30. Downward Communication  Flows from individuals in higher levels of the organization to those in lower levels.  Includes meetings, official memos, policy statements, manuals, and organizational publications.
  • 31. The horizontal information flow that occurs both within and between departments. Generally, the purpose of lateral communication is coordination and collaboration. Horizontal Communication
  • 32. Barriers To Effective Communication • Assumptions • Fears – Reluctance to confront – Ridicule, rejection, fear of being wrong • Values and attitudes • Generation Gap • Trust and Honesty – A lack of trust can cause the receiver to look for hidden meanings in the sender’s message.
  • 33. Barriers To Effective Communication • Information overload – When the information we can process is exceeded • Cross-Cultural Diversity – The greater the difference between the sender’s and receiver’s cultures, the greater the chance for miscommunication.
  • 34. Summary Prepare your Knowledge • Know your subject. • Focus on the purpose. • Know your audience.
  • 35. Summary Practice your Skill  Use a confident tone and a level pitch. – Be calm and collected at all times. – Try to eliminate excessive “ums” and “uhs” as fillers.  Speak slowly and make use of pauses to stress important ideas. – Use accurate diction and correct pronunciation  Know what you are talking about and accept the limitations of your knowledge.  Be vibrant and enthusiastic. – Avoid a dull, monotonous tone. – Be loud enough to be easily heard.
  • 36. . Barriers to communication can lead to misunderstanding and confusion
  • 37. Effective communication encompasses a multitude of skills. Skills can be learned and practiced.
  • 38. Communication in Workplace
  • 40. Giving Information • Merupakan bagian yang tidak terpisah terhadap kemampuan seorang petugas medis. • Meningkatkan kesehatan pasien(Coulter 1998, Doll 2000, Shepperd et al 1999). • Bahkan banyak bukti bahwa pasien ingin mendapat informasi yang baik, namun ia tak mampu mengatasi hal tersebut. (Audit Commission 1993, Grol et al 1999, Jenkins et al 2001, Koning et al 1995, Meredith et al 1996). • Dalam memberikan informasi secara efektif, petugas medis harus memperhatikan pengetahuan dan penguasaan terhadap materi yang akan dikomunikasikan dan ketrampilan dalam berkomunikasi.
  • 41. Manfaat dalam Memberikan Informasi • Membantu pasien dalam mengelola kesehatan mereka melalui tindakan- tindakan yang akan mereka jalani. • Memiliki tujuan dalam meminimalkan kecemasan dan stress. • Terkadang perilaku pekerja medis dan RS dapat memperburuk kondisi kesehatan pasien.
  • 42. Perhatikan Hal-hal ini dalam Berkomunikasi dengan Pasien • Tipe Informasi yang harus diberikan kepada Pasien; • Mengkomunikasikan hal-hal yang penting terkait hal-hal kritis; • Sikap dalam mengkomunikasikan hal tersebut; dan • Mengkomunikasikan situasi yang belum pasti.
  • 43. Knowing your Patients • Patients may not understand the information because it is too complex or they cannot read it. • Patients may not absorb the information because they are anxious or in pain when it is given, or because there is too much information. • Patients may not appreciate the relevance of the information to their situation because they do not recognise the link between two pieces of information, for example, the relationship between smoking and high blood pressure. Alternatively, they may not recognise the most important aspect of the information given. • Patients may understand the information, but may not believe it. This may be because they do not consider the information or the provider to be credible, or because the information challenges their beliefs or values. • Patients may understand and believe the information, but may choose not to act on it. This may be because to do so would be too disruptive or unpleasant, because of pressure from others or because perceived benefits do not outweigh perceived risks.
  • 44. Tips Mengkomunikasikan Informasi • Gesture : Bisa menampilkan sikap empati dalam berkomunikasi. • Tone : Gunakan suara yang bisa dipstikan dapat diterima secara efektif, jika masih bisa diusahakan, hindari tempat yang ramai dan bising, sampaikan dengan nada dan tempo yang tepat. • Words : gunakan bahasa yang dapat dimengerti dan pilihan kata yang assertive kepada pasien, jika perlu menggunkan analogi dari bahasa awam atau pengetahuan yang dimiliki lawan bicara Anda, 5W1H
  • 46. Mengapa Complaint “An expression of dissatisfaction by or on behalf of an individual/customer regarding any aspect of a service provided by the firm. A complaint may be made verbally or in writing”
  • 47. Fakta Seputar Complaint Dalam salah satu survey yang dilakukan oleh Frontier terhadap 2000 responden, yang menjadi nasabah, menunjukkan bahwa: • Tidak semua customer yang kecewa akan melakukan komplain • Customer yang tidak puas dan tidak komplain, sekitar 20 persen menyatakan akan segera beralih ke perusahaan lain • Mereka yang mengajukan komplain dan kemudian diberikan tindakan penyelesaian, hanya sekitar 2-3 persen yang mempunyai niat untuk pindah ke perusahaan lain
  • 48. Positive side on Complaint • Berkah karena adanya perhatian dari Customer • Adanya kesempatan untuk dilakukan langkah perbaikan di waktu yang akan datang. • Pengembangan (improving products, adapting marketing practices, upgrading services, or modifying promotional material and product information.) • Komplain dapat ditangani dengan baik akan meningkatkan kepercayaan terhadap customernya(pasien). • Peningkatan kualitas kerja dan prestasi terhadap hasil dalam memberikan pelayanan prima.
  • 49. Strategy Related to Complaint • Doing right at the first time, perusahaan berusaha untuk memuaskan seluruh pelanggan dalam kesempatan pertama, menghindari adanya kesalahan dalam memberikan layanan kepada nasabah. • Service recovery, perusahaan membiarkan terjadinya ketidakpuasan dalam kesempatan pelayanan yang pertama untuk sebagian pelanggan, tetapi kemudian mendorong mereka untuk komplain dan menyelesaikan komplain dengan baik.
  • 50. Customer Complaint Management System A complaint management system must be visible and accessible in order to serve consumers and accomplish company goals. • on posters and signs in the sales and service area • on contract forms and sales slips • in charge account mailings • in the use and care manual • in advertising -- your company's complaint system could be the theme of an advertising campaign • on product packaging and labeling
  • 51. Basic Steps for Effective Complaint Management • Designate a Location to Receive Complaints • Develop a System for Record-keeping • Process and Record Complaints • Acknowledge Complaint • Investigate and Analyze the Complaint • Resolve the Problem in a Manner Consistent with Company Policy • Follow-Up • Prepare and File a Report on the Disposition of the Complaint, and Periodically Analyze and Summarize Complaints
  • 52. Steps to Effective Handling Complaint • Mengucapkan terima kasih • Mengucapkan maaf • Mencari tahu informasi dari pelanggan • Berjanji hal tersebut tak terulang lagi • Melakukan langkah konkrit untuk secepatnya menangani komplain
  • 54. Top six telephone frustrations! • Being cut off or put through to the wrong person • Being left hanging on with no explanation • Not knowing who you are talking to and if they can help • Being asked lots of questions • Not being given the chance to explain yourself • Being called at an inconvenient time
  • 55. Be Courteous • Identify yourself and listen without interrupting • Respond as necessary • Stop talking if interrupted • Give prompt service with the minimum of delay • Don't keep the caller hanging on the line without going back to them
  • 56. Be friendly and helpful • Speak clearly and with a smile (yes, you can "hear" a smile!) • Be aware of how important your voice is in conveying a friendly personality • Be enthusiastic and show an interest • Be sincere in your attempts to help • Never lose your cool • If you promise to take certain action do it as agreed • Deal with any problems diplomatically
  • 57. Learn to listen Improving your listening skills can make a huge difference to having effective phone communication skills - people need to know that you fully understand their case. • Don't interrupt unnecessarily • Don't switch off half way through • Don't hurry people • Try putting yourself in the caller's place
  • 58. Information When you are recording or giving information remember that it must be precise and detailed. • Be clear and accurate • Make sure that any information you give is correct • Avoid jargon • Talk with confidence • Get the facts and record the information • Confirm your caller understands the information you have supplied • Answer questions if you can or offer to find out the information
  • 59. Message taking It is vital to collect all the relevant information when you are taking messages for other people. The following checklist will help you to make sure you haven't forgotten anything. • Who the call is for • The date and time of the call • Name of caller and company • Their telephone/fax number • Reason for the call / is the call urgent? • A convenient time to return the call • Your name • Details of anything you have agreed with the caller
  • 60. Handling problems and complaints When you are handling difficult situations it is important to keep calm and not let your emotions get the better of you. In many ways a complaint is an opportunity - the chance to show you can put things right. A customer whose complaint is successfully resolved will have a strong sense of loyalty. • Try and establish some rapport with the caller • Use their name and recognise their importance • Let the person explain and listen carefully • Get all the facts and take notes • Direct the conversation away from emotion • Avoid defensive reactions • Try and develop a solution giving a time frame and your actions • Make a commitment to follow up • Get agreement to your solution • Thank the person for calling
  • 61. Be positive • If you are in the front line of communication then it is vital that you have a positive attitude because it is clearly reflected in both your voice and in the way you behave with others. Not only will a positive approach make you feel good it will also get a positive response from others. • A well known business guru was recently asked what the three most important factors were for a business to be successful. His reply was 'Communication, Communication and Communication.