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Health literacy in the WHO European Region
Dr Bente Mikkelsen, Director, Noncommunicable Diseases and Promoting Health through the Life-course
(2)
Health literacy
“Health literacy is the capacity to make sound health
decisions in the context of everyday life – at home, in the
community, at the workplace, in the health care system,
the marketplace and the political arena.”
Kickbusch, Maag; 2006
(3)
How did we get here?
September 2018
Member States propose
health literacy as a
priority topic for RC69
2018 2019
December 2018 - May 2019
Discussions at the Standing Committee of the Regional Committee
April 2019
Technical consultations
with expert community
June 2019
Official consultation
with Member States
January 2019
WHO European
Action Network on
Health Literacy for
Prevention and
Control of
Noncommunicable
Diseases launched
February 2018
Launch of the WHO
Action Network on
Measuring
Population and
Organizational
Health Literacy
(M-POHL)
RC69
September 2019
WHO Regional Office
for Europe website
dedicated to health
literacy launched;
Public Health
Panorama on health
literacy published;
HEN report dedicated
to health literacy
published
(4)
Health literacy is
 A critical determinant of health
 A precondition for better health
 A key pillar in health promotion
 An enabler of implementation and desired
outcomes of public health strategies
 A public health goal and a health
promotion outcome
 A foundation for building the individual and
collective capacity of people to act as
informed participants in decision-making
about health
(5)
Implementing important agendas
(6)
Building on huge engagement
- leading the agenda
(7)
Empowering for better health outcomes and equity
Governments
by developing their capacities in health literacy and promoting data-informed policy development
concerning health literacy
Communities
by implementing and enhancing a cross-sectoral, life-course approach to health literacy and supporting
health-literacy-sensitive, data-informed public health information systems and initiatives
Organizations
by developing their health-literacy-responsive services and information systems and initiatives for
targeting vulnerable groups
People
by developing, promoting and disseminating the health literacy concept and health literacy initiatives,
and enhancing their access to health resources and their ability to exercise the right to health
(8)
What actions should we take?
Increasing
capacity
building on
health
literacy
Advancing health
literacy
innovation
development and
implementation
Advocating
and facilitating
cross-sectoral
integration of
health literacy
Improving
digital health
literacy
Strengthening
health literacy
measuring,
monitoring
and
evaluation
(9)
Health literacy at WHO
(10)
Health literacy empowers people to make positive
choices to improve their health
(11)
WHO Regional Office for Europe
UN City
Marmorvej 51
DK-2100 Copenhagen Ø
Denmark
www.euro.who.int
Thank you

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Health literacy in the WHO European Region

  • 1. (1) Health literacy in the WHO European Region Dr Bente Mikkelsen, Director, Noncommunicable Diseases and Promoting Health through the Life-course
  • 2. (2) Health literacy “Health literacy is the capacity to make sound health decisions in the context of everyday life – at home, in the community, at the workplace, in the health care system, the marketplace and the political arena.” Kickbusch, Maag; 2006
  • 3. (3) How did we get here? September 2018 Member States propose health literacy as a priority topic for RC69 2018 2019 December 2018 - May 2019 Discussions at the Standing Committee of the Regional Committee April 2019 Technical consultations with expert community June 2019 Official consultation with Member States January 2019 WHO European Action Network on Health Literacy for Prevention and Control of Noncommunicable Diseases launched February 2018 Launch of the WHO Action Network on Measuring Population and Organizational Health Literacy (M-POHL) RC69 September 2019 WHO Regional Office for Europe website dedicated to health literacy launched; Public Health Panorama on health literacy published; HEN report dedicated to health literacy published
  • 4. (4) Health literacy is  A critical determinant of health  A precondition for better health  A key pillar in health promotion  An enabler of implementation and desired outcomes of public health strategies  A public health goal and a health promotion outcome  A foundation for building the individual and collective capacity of people to act as informed participants in decision-making about health
  • 6. (6) Building on huge engagement - leading the agenda
  • 7. (7) Empowering for better health outcomes and equity Governments by developing their capacities in health literacy and promoting data-informed policy development concerning health literacy Communities by implementing and enhancing a cross-sectoral, life-course approach to health literacy and supporting health-literacy-sensitive, data-informed public health information systems and initiatives Organizations by developing their health-literacy-responsive services and information systems and initiatives for targeting vulnerable groups People by developing, promoting and disseminating the health literacy concept and health literacy initiatives, and enhancing their access to health resources and their ability to exercise the right to health
  • 8. (8) What actions should we take? Increasing capacity building on health literacy Advancing health literacy innovation development and implementation Advocating and facilitating cross-sectoral integration of health literacy Improving digital health literacy Strengthening health literacy measuring, monitoring and evaluation
  • 10. (10) Health literacy empowers people to make positive choices to improve their health
  • 11. (11) WHO Regional Office for Europe UN City Marmorvej 51 DK-2100 Copenhagen Ø Denmark www.euro.who.int Thank you