1. Top 10 Tips For A 2013
Digital Marketing Campaign
Get your strategy in place for a new year…

2. Find here our top 10 tips to how you can
get a great digital marketing campaign
together for 2013…

3. Strategise Your Linkbuilding
Keywords
Search is
changing…
Optimise your
website with
longer-tail
keywords to reach
a wider audience.

4. Keep The Google Penguin Off
Your Back
Stay on top of the
Google updates and
ensure you comply to
all of the Penguin’s
needs.
If you perform white
hat SEO techniques
and optimisation, you
will see less of an
impact on your
website’s results.

5. Grow Your Presence Online
Do competitor
research and see how
well your competitors
are using social media
platforms to create
new business.
Jump on the band
wagon and beat them
to the finish line!

6. Build On Your Customer
Base
Socialise with your
customers.
80% Of social network
users prefer to
connect with brands
through social
networks than any
other method.
Engage with your
existing customers to
keep them coming
back for more.

7. Make Your Move On Mobile
Smartphones have made a huge impact in
the way that we organise our lives and the
way we use the internet.
Create a mobile site that caters for the
different requirements and limitations of
mobile devices so that your audience can
access your site with ease when they are
out and about.

8. Content is King
Make your content
clean, easy to read and
understandable.
Always remember that
content is king, and it’s
what counts as the real
structural integrity of the
site.
Optimise your content to
fit in with your top
keywords.

9. Good Site Health = Good
User Experience
Sort any technical problems, browser
incompatibilities and any other issues
that could be harmful to the amount
of visitors to your website.
Google ranks a website based on how
well it is built and the technical
structure of your code, so keep that in
mind for the new year on any new
website you may think about having.

10. Optimise Your PPC Landing
Pages
Make sure users from paid
search reach an optimised
PPC landing page when they
come through on a keyword
they searched for.
Only bid on your highest
converting keywords to get
the most out of your paid
search budget.

11. Call To Action! (CTA)
Make sure your users
know what you want them
to do next when they are
on your website.
Provide a good call to
action on all of your pages
with large buttons to help
your customers
convert, buy and contact
you.

12. Measure Your Success
Set up goals & event
tracking to measure
the success of your
digital marketing
campaign.

13. Get The Professionals In…
Looking to provide white label SEO
services to your customers in the
new year?
Get the professionals in to do
search engine optimisation (SEO)
services on your behalf.
You can provide great services to
your customers, learn new skills
and make you company more
profitable with our white labelled
service. Contact us today to find
out more.

14. Good Luck In Your Digital
Marketing Strategies This
Year in 2013