A short presentation of Hridaya - the Art of Business Communication and the courses we start offering.

1. The Art of Business Communication
ABC

2. What is it?
 Business skills training in English
 Dynamic and interactive courses focusing on
developing skills, not just language practice
 Totally customizable content to participants’
needs
 Designed for participants with certain
language confidence (intermediate level and
up) who need to polish their communication
skills in international environment

3. How is this different from a
language course?
 The main focus is on confidence building
and communication skills
 Work is done on three levels:
Topical context (developing a particular
skill within the frame of the course),
Linguistic context (practical language
focus on phrases used in real life),
Business context (developing key
business skills applicable in various
situations)

4. Who is it for?
 Every employee in a company looking for
professional development
 University students getting ready for a
jump-start in their career
 Experienced professionals wanting to
polish a specific business skills or are
preparing for an important business event
 Everyone who has been through a general
English language course and wants to do
something more business-oriented

5. When and where?
 Every course has a fixed schedule
covering the main topics
 The course could be prolonged in case
participants have specific needs
 Individual consultations can be arranged
upon request from a student or by
advice from the trainer
 Our training center is located at:
50 Acad. Stefan Mladenov St.,
Studentski Grad, Sofia

6. Courses
Presenting in English
Meetings in English
Business Writing in English
Business Result (Advanced,
level C1)

7. Presenting in English
Interactive course designed for
professionals who regularly need
to give presentations in English
at work and in public.
Engaging topics, motivating role-
plays, and a variety of exercises
provide a framework for each
specialist subject.
40 student hours

8. 1: Let's get started: Welcoming the audience,
introducing the topic, dealing with nerves.
2: Today's topic is: Body language, presenting to an
English-speaking audience.
3: My next slide shows: Presentation tools, using
approximate numbers, creating effective visuals.
4: As you can see from this graph: Describing graphs
and charts, interpreting visuals, describing trends.
5: To sum up: Strategies for a good conclusion.
6: Any questions? Handling the question and
answer session.
Topics covered

9. ▪ Each unit includes key language points,
useful phrases, and strategies
▪ OUTPUT sections at the end of each unit
encourage discussion and reflection
▪ Emphasis on pronunciation, intonation, word
order
▪ Self-study material on the interactive
MultiROM includes realistic listening extracts
and interactive exercises for extra practice
Linguistic context:

10. ▪ Presentation goal setting: why do we
present, expected results
▪ Structuring content for maximum impact
▪ How to use visual aids: modern
understanding of slide design
▪ Handling stage fright: understanding
personal control mechanisms
▪ Personal presence: body language, voice
projection
▪ Strategies for handling questions
Business Context

11. Meetings in English
An ideal short course for
professionals who need to
participate in meetings in
English. Learn how to express
your opinion in the best way,
express a disagreement,
interrupt politely and reach a
consensus in an international
setting.
30 student hours

12. 1: Could we meet next week? Arranging a meeting,
confirming a meeting, rescheduling.
2: Can we start now? Making introductions, starting a
meeting, stating the objectives.
3: Can I make a point here? Reporting progress,
explaining cause and effect, dealing with interruptions.
4: I'm not sure I agree: Asking for comments and
contributions, expressing opinions.
5: It's a deal: Responding to offers, buying time, taking
a vote, summarizing results.
6: So I think we're finished for today: Ending a
meeting, confirming decisions and action points,
follow-up.
Topics covered

13. ▪ Engaging topics, motivating role-plays, and a
variety of exercises provide a framework for each
specialist subject
▪ Tip boxes in each unit include key language points,
useful phrases, and strategies
▪ Warm-up and awareness-raising activities
▪ Answers, transcripts, and a glossary of useful
phrases at the back of each book
▪ Self-study material on the interactive MultiROM
includes realistic listening extracts and interactive
exercises for extra practice
Linguistic context

14. ▪ Structuring your opinion: presenting ideas
in a constructive way
▪ Active listening skills
▪ Facilitating techniques: brainstorming,
discussion, directing, demonstration,
presenting
▪ Motivating participants: energizing,
creating atmosphere, dealing with conflicts
▪ Problem solving and conflict handling
skills
Business Context

15. Business Writing
in English
A short course for
anyone who needs to
write emails and letters
in a business context.
Write and reply to emails
quickly and efficiently in
the workplace observing
business and internet
etiquette.
26 student hours

16. 1: An introduction to emails: Email structure,
subject lines, length.
2: Formal and informal emails: Formal/informal
phrases, abbreviations
3: Enquiries: Writing and replying to enquiries,
polite language
4: Requesting action: Writing to colleagues, talking
about deadlines and taking action
5: Exchanging information: Informing and replying,
colloquial phrases, being diplomatic
6: Making and confirming arrangements: Typical
phrases, prepositions of time, apology
Topics covered

17. ▪ Useful expressions and collocations for a
variety of everyday situations
▪ Style and etiquette in writing
▪ Grammar emphasis on certain structures to
achieve immediate and efficient
understanding
▪ Writing both in class and at home focusing
on learners’ own context
▪ Continuous feedback on each assignment
Linguistic context

18. ▪ Contemporary business style: clear, concise,
correct, corresponding to the reader and the
goal
▪ Achieving your goal: informing, evaluation,
motivating, persuading
▪ Creative thinking techniques, improving
organization
▪ Design and layout
▪ Netiquette or what is acceptable on the
Internet
Business Context

19. Business Result
(advanced, level C1)
The last out of 5 levels
business English course
combines a communicative
approach with authentic
business material and digital
multi-media, to give in-work
and pre-work students
relevant and immediate
communication skills.
120 student hours
(or 2 parts x 60 hrs)

20. 1. Connections: Describing cross-cultural experiences, Meetings, Tenses review
2. Careers: Comparing career paths and choices, Managing a discussion, expressing
attitudes to the past
3. Change: discussing working practices, presenting, speculating about the future
4. Risk: Different types of risk, telephoning, referencing using pronouns
5. Teamwork: exploring team relationships, negotiating, adding emphasis using
fronting, cleft sentences, adverbs and phrases
6. Progress: Discussing factors for success, problem solving, using adverbs to qualify
attitudes
7. Learning: Talking about training and learning, communication strategies by phone,
using participle clauses and Future in the Past
8. Performance: Employer/employee expectations, giving an impromptu
presentation, using questions
9. Resources: talking about resources, discussing options and reaching decisions,
using conditionals
10. Leadership: leadership styles, giving a briefing on a change, distancing using
Passive
11. Values: talking about values, reaching agreement, using inversion for emphasis
12. Persuasion: how we are influenced, selling an idea, using discourse markers
Contents

21. ▪ a variety of general business vocabulary
using authentic and up-to-date texts and
engaging and motivating activities
▪ provides skills and strategies for different
business scenarios: talking to suppliers,
entertaining customers, or updating
colleagues
▪ focus on key expressions, and then build
up to a final task in which students put the
new language into practice
Linguistic context

22. ▪ Practical, functional language presented
and practised in a work-related context
▪ Real-world case studies offer authentic
and engaging insights into key business
issues
▪ Commentary on each case study from
the Cranfield School of Management
▪ Interactive setting for presenting and
practising every new skill: role-plays,
scenario building, discussions, games
Business Context

23. Eva Yordanova
Training Manager & Language Consultant
0889 443166
abc@hridaya.eu
e.yordanova@hridaya.bg
Please express your interest in a course by
filling in this form: http://bit.ly/hridaya
The Art of Business Communication
ABC