55. 55
Twitter cards for Harveys Furniture!
A Social Shopping Innovation Case Study
#OgilvyCards
@Whatleydude
56. BEFORE
AFTER
Twitter Product Card Features:
• Product name
• Product image
• Price information
• Integrated ratings from Bazaarvoice
• Product description
• UTM-tracked link to product
#OgilvyCards
@Whatleydude
57. This is not an exclusive feature for
the @HarveysHQ Twitter profile.
If any Twitter user shares a deep link to
a Harveys Furniture product page,
the product card swings into action.
Altogether enabling a richer and more
seamless product experience for Twitter
users sharing Harveys’ products.
#OgilvyCards
@Whatleydude
59. Implementation:
Ogilvy formed the key point between Harveys digital team, Harveys web development team,
the Twitter UK help team in London and the lead developers in San Francisco.
Twitter tools:
Details of website requirements / instructions can be found here:
https://dev.twitter.com/cards
Recommendation:
Advise working with Twitter (or with someone who has previous experience on
implementation) on any plans to ensure successful roll out.
Note:
Twitter Product Cards are free to implement and do not have any ad-spend or media commitment
associated with them (unlike Lead-Gen cards, for example).
#OgilvyCards
@Whatleydude
94. @Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT.
2. Website Lead-Gen Cards? NO CODING.
#OgilvyCards
95. @Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT.
2. Website Lead-Gen Cards? NO CODING.
3. TINKER: break things and make things.
#OgilvyCards
96. MAKE YOUR CONTENT CALENDARS BETTER
@Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT.
2. Website Lead-Gen Cards? NO CODING.
3. TINKER: break things and make things.
#OgilvyCards
97. THANK YOU – ANY QUESTIONS?
@Whatleydude
#OgilvyCards