Thank you for your interest in downloading our webinar, Analytics for 2014: The Numbers that Matter. In this webinar, you'll learn about important metrics for web, email, mobile and social channels. When you collect the numbers that matter, you'll learn what is happening. From there, you can hypothesize why of certain analytics and create a plan to optimize and improve. Now that's Smart Marketing!

1. ANALYTICS FOR 2014:
THE NUMBERS THAT MATTER

2. BEFORE WE GET STARTED
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Having technical difficulties?
− Use the Q&A chat box to let us
know.
Today’s moderator:
− If we can’t help you, call Citrix at
888-259-8414 for technical
support.
− Or you can chat with a Citrix
representative at
www.citrixgcs.com/chat.
•
•
To submit questions during the
webinar, use the Q&A chat box.
Everyone will receive a link to a
recording of the presentation and a
copy of the slide deck within 1 - 2
business days.
Agatha Niedzwiecki
Director of Marketing
WhatCounts
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3. TWEET!
Follow us on Twitter!
@WhatCounts
@ugigirl
@timbrechlin
Tweet about this webinar using
#NumbersthatMatter
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4. TODAY’S SPEAKERS
Tim Brechlin
Inbound Marketing
Manager
WhatCounts
Joy Ugi
Digital Marketing
Coordinator
WhatCounts
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5. WEBSITE ANALYTICS
Identify and
measure based on:
• Purpose of your
website
• Goals
• Key Performance
Indicators (KPIs)
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6. WEBSITE ANALYTICS
What are good KPIs?
The numbers that show success for YOUR
particular company.
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7. WEBSITE ANALYTICS: AUDIENCE
Find out about your audience.
• Gender and age information can help you develop buyer
personas and create appropriate content.
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8. WEBSITE ANALYTICS: TRAFFIC
Identify the sources of traffic coming to your website.
• Organic, direct, paid, referral
• Measure performance of your content on another
website.
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9. WEBSITE ANALYTICS: TECHNOLOGY
• It is incredibly important
to be monitoring
technology usage of your
website and email channels
• Mobile usage continues to
skyrocket
• >50% of emails are
opened on mobile
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10. WEBSITE ANALYTICS: SEARCH
Track popular search terms used to find you.
• Adwords data
• Queries/keywords
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11. WEBSITE ANALYTICS: GENERAL
How long does it take for pages to load?
• Should be no more than three seconds.
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12. WEBSITE ANALYTICS: GENERAL
Track the flow of your landing pages.
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13. WEBSITE ANALYTICS: GENERAL
Use in-page analytics to visually pinpoint website
metrics.
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14. WEBSITE ANALYTICS: GENERAL
Identify your domain authority score.
• 1 to 100 score
• The higher the score, the more legitimate ISPs
consider you to be.
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15. WEBSITE ANALYTICS: GENERAL
Once in a while, compare your metrics to competitors’.
• This can help you see if your own goal completions are way
below par.
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16. KEY PERFORMANCE METRICS
GENERAL
ECOMMERCE
• Sent
• Average Order Value (AOV)
• Delivered
• Revenue Per Email (RPE)
• Total/Unique Opens
• Conversion Rate (CVR)
• Total/Unique Clicks
• Click to Open Rate (CTOR)
• Hard/Soft Bounce
• Spam
• Unsubscribe
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17. SYSTEM REPORTING
Use the reporting tools within the email platform to analyze
and compare numerous elements within your program:
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Conversion Tracking
YOY Performance
Campaign to Campaign Performance
Link Tracking
Top Domains
Open/Click Timing
Export this data into Excel to create tables and charts!
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18. MOBILE, MOBILE, MOBILE
• According to Experian, >50%
of emails are opened on mobile
• That is a broad email industry
average, and it’s entirely
possible – if not likely – your
numbers are higher
• Cross-section of WhatCounts
clients indicated mobile opens
between 40-60%
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19. SOCIAL MEDIA ANALYTICS: EMAIL
Identify the most popular social media outlets used by
subscribers.
• Treat those subscribers like the gold they are.
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20. SOCIAL MEDIA ANALYTICS: FACEBOOK
Facebook Insights helps you market smarter.
• Post metrics provide actionable insights.
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21. SOCIAL MEDIA ANALYTICS: FACEBOOK
Demographic information identifies your audience.
• Compare to email and website demographics.
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22. KEY TAKEAWAYS
• There’s no secret sauce for measuring analytics across
web, email and social.
• Analyze metrics based on your own KPIs.
• Metrics tell you what happened so you can figure out
why it happened.
• Isolate one area to work on. Create and test a
hypothesis to improve.
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23. TIME FOR QUESTIONS!
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24. CHECK OUT OUR RESOURCES PAGE
eBooks
White papers
Past webinar downloads
Events
http://www.whatcounts.com/email-marketing-resources/
Preview our new user interface:
www.TheNewUI.com
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25. REACH OUT TO US
WhatCounts
3630 Peachtree Road, NE
Suite 900
Atlanta, GA 30326
1-866-804-0076
www.whatcounts.com
Twitter: @whatcounts
sales@whatcounts.com
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26. THANK YOU FOR ATTENDING!
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