1. Mobile Marketing Theme
Kirsty Sinclair, Nathan
Whitworth, Ashleigh Winter, Kim (Waiman)
Yau
2. http://www.mobilemarketmagazine.co.uk
1st story - BB10 to Launch End of January Next Year
To launch new blackberry smart phone,
‘To launch end of January next year’ means they are
missing out on a key opportunity of sales before Christmas.
‘Wide selection of apps, through the range of incentives’
Becoming more like the iPhone.
Blackberry 10 hopes to change the past few rough months
on the mobile supermarket.
Staff at Blackberry have been working to create the most
up-to-date features with a rich app eco system, a fast
browser and cutting-edge multi-media capabilities.
3. 2nd Story- Mobile phone theft increases 25% in the past
three years
A massive increase in the number of smartphone robbery
in three years.
264 phones were reported each day in the first 8months of
2012- 7% increase from 2011.
17% had their phone stolen for their pocket or bag, mainly
on the streets.
59% of people do not have password security which meant
the robbers could access their bank details on apps.
Due to the large market of smartphones the theft rate will
continue to increase in 2013.
4. Near field communication is a set of standards for smartphones and similar devices to establish
radio communication and bring them all together.
Being used by iPhone, Blackberry, Android, Nokia, Sony, Royal Phillips Electronics.
Proximity Marketing is the localized wireless distribution of advertising content.
It is being used by distributions of media at concerts, information, gaming and social applications,
and advertising
App Development - Internet, Dreamweaver,
5. Smartphone Apps
• Instagram – editing photos, form of social
networking, use of hashtags.
• Daily Mail- Up to date with news, Relevant
information, Comments.
• Twitter- On the Go, Follow news celebs and
football teams, Trends, Always
tweeting, Discussion,
