Build Your Customer Acquisition Blueprint In Under 1 Hour It's easier than you think and I will help you do it. In this session I will walk you through a framework for finding and landing customers. If you want more customers, sign up for this session. Still not convinced? To sweeten the deal, I will also share with you 11 ways I've found to harness my current customers to land new ones. About Me: I am a startup marketing nerd that helps startups craft and implement their go-to-market and customer acquisition strategies. You can find more about me at TheStartupSlingshot.com (where I have interviewed 70+ super smart entrepreneurs), or follow me on Twitter @tssupdates.

1. YOUR CUSTOMER
ACQUISITION BLUEPRINT
In Under 1 Hour...
HOWTO BUILD
#pcn12wantmore

2. HELPYOU CREATE A PLANYOU
CAN USETO GROWYOUR
CUSTOMER BASE
GOAL
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3. SIMPLE
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4. ACTIONABLE
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5. Who the heck is
this guy?

6. My Name Is
William Griggs

7. (I run)

8. (I work with local startups like)

9. (I help them with their)
Customer Acquisition Strategy
Go-To-Market Strategy
aka how to launch and how to get customers

10. Podcast
70+
interviews

11. Local
Entrepreneurs & Business Experts

12. National
Entrepreneurs & Business Experts

13. CONNECT WITH ME HERE
www.thestartupslingshot.com
wgriggs@thestartupslingshot.com
@tssupdates

14. ENOUGH
ABOUT
ME

15. LET’STALK
ABOUT
YOU

16. How many of you
are designers?

17. How many of you
are marketers?

18. How many of you are
entrepreneurs?

19. FORTHIS SESSION...
#pcn12wantmore

20. YOU’RE ALL GOINGTO
BE LUMPED
TOGETHER
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21. We Are All InThe
#pcn12wantmore
SAME BUSINESS

22. we all want...
to be great at what we do
people to respect us for our work
people to pay us for our work
happy customers

23. if you are great at what you do
people will respect you for your work
people will pay you for your work
your customers will be happy

24. you just need to be great

25. How do you become great?

26. there is a formula

27. Ability
+
Visibility
+
Credibility

28. IncreaseYour Ability
+
IncreaseYourVisibility
+
IncreaseYour Credibility
The 3 Components of a Successful CAB

29. Let’s get started!

30. 1. Increase Your Ability

31. 1. Increase Your Ability
Why?

32. 1. Increase Your Ability
•Be the best at something
•Increases your confidence
•Increases your willingness to “sell”
•Increase your prospect to client conversion rate
•Be able to sell complimentary services
•Increase the quality of your work
•Happier customers
•Happier you
Why?

33. 1. Increase Your Ability
How?
Simple

34. 1. Increase Your Ability
Ask the following questions:
•What are the latest trends in my industry?
•How can I differentiate myself?
•How can I strengthen your strong suits?
How?
Simple

35. 1. Increase Your Ability
How?
Schedule 3 Hours of LearningTime Per Week
Focus On OneTopic Per Month
Actionable

36. 1. Increase Your Ability
Tools

37. 1. Increase Your Ability
Podcasts
Conferences
Books
Audio Books
Lynda.com
TeamTreehouse.com
Tools

38. 1. Increase Your Ability
Impact

39. 1. Increase Your Ability
An Increase In Skill
An Increase In Confidence
Business Growth
The Impact

40. 2. Increase Your Visibility

41. 2. Increase Your Visibility
Why?

42. 2. Increase Your Visibility
•People will come to you
•People will sent people to you
•Increase in the number of prospects
•Increase in revenue
•The ability to charge a premium
•The ability to work on what you want
Why?

43. 2. Increase Your Visibility
How?
Simple

44. 2. Increase Your Visibility
Get social offline
How?
Simple
3 Hours Per Week

45. 2. Increase Your Visibility
Tools
Actionable

46. 2. Increase Your Visibility
Create,Attend, & Speak At Events
•Innovation Nashville
•Chamber of Commerce
•Meetup.com
•Nashcocktail
•Geek Breakfast
•WaterCooler
•Geek Social
Tools
Actionable

47. 2. Increase Your Visibility
Impact
Actionable

48. 2. Increase Your Visibility
Bigger Network
More Referrals
More Prospects
More Clients
More Money
The Impact
Actionable

49. 3. Increase Your Credibility

50. 3. Increase Your Credibility
Why?

51. 3. Increase Your Credibility
It’s the final piece of the puzzle
It pulls everything together
It’s helps convert your visibility and ability into
profitability
Why?

52. 3. Increase Your Credibility
How?

53. 3. Increase Your Credibility
How?
Simple
Partner with people or organizations who are
already credible

54. 3. Increase Your Credibility
Tools

55. 3. Increase Your Credibility
Tools
Actionable
Build A Relationship WithThem
EngageThem On Social Media
Guest Blog ForThem
Co-Host A Webinar WithThem

56. IncreaseYour Ability
+
IncreaseYourVisibility
+
IncreaseYour Credibility
CAB Framework

57. Apply this framework to
your business
Next Steps

58. Schedule time to
execute your plan
Next Steps

59. Customer You
Shift In Power
THE RESULT

60. You Will Be HAPPIER

61. You Will Make More MONEY

62. BONUS:

63. 11 WaysYour Current
Customers Can HelpYou
Land New Ones
BONUS:

64. P1: Increase
Your Close Rate

65. understand your
customers’ decision
making process
1

66. secure a referral
2

67. secure a testimonial
3

68. develop a case study
4

69. ask them what they
care about
5

70. P2: Find New Customers

71. understand how they
found you
6

72. figure out what trade
shows and conferences
they attend
7

73. find out what trade
associations your
customers belong to
8

74. ask your customers
what networking
events they attend
9

75. get your customers
to tell you what
industry related
publications they read
10

76. quiz your customers
on what industry
related websites they
visit
11

77. CONCLUSION

78. What are you waiting for?

79. You know why

80. You know how

81. You have to the tools

82. It’s UpTo
YOU

83. what are you
going to do with
what you just
learned

84. Do Something! Do Nothing!

85. it’s your choice

86. Did you learn
anything?
@tssupdates

87. Did you hate it?
@tssupdates

88. Did you love it?
@tssupdates

89. I want to hear
from you.
@tssupdates

90. Questions?
#pcn12wantmore