How to Start a Facebook Ministry

1. FACEBOOK MINISTRY By: Jason Stambaugh, Wevival

2. MINISTRY AND OUTREACH IN THE SOCIAL MEDIA ERA

3. SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM

4. ONLINE PLATFORM BUILDING

5. ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING

6. Contact Us www.wevival.com jason@wevival.com @jaytheson

7. THE HEART OF FACEBOOK MINISTRY

8. BRIDGE THE COMMUNITY GAP BETWEEN SUNDAYS

9. REACH AND SERVE MORE PEOPLE

10. INTRODUCE PEOPLE TO THE GOSPEL

11. WHY FACEBOOK?

12. WHY FACEBOOK? 845 Million

13. WHY FACEBOOK? It’s simple and free

14. WHY FACEBOOK? Meaningful Connections

15. WHY FACEBOOK? Share your life’s story

16. THE OPPORTUNITY FOR YOUR CHURCH

17. YOUR OPPORTUNITY 157 Million (50%)

18. YOUR OPPORTUNITY Avg. User has 234 Friends

19. YOUR OPPORTUNITY Out of 175 members 88 are on Facebook.

20. YOUR OPPORTUNITY How else could your church reach 20,000 people?

21. YOUR OPPORTUNITY • Direct Mail: $25,000 Facebook • Pay Per Click: $20,000 • Email Blast: $7,000 $0 • Billboard: $6,000 • Newspaper: $1,300

22. GO. MAKE DISCIPLES.

25. GETTING STARTED WITH FACEBOOK MINISTRY

26. #1 ASSEMBLE A TEAM

27. #2 CREATE A CHURCH FAN PAGE

28. #3 DEVELOP A CONTENT STRATEGY

29. #4 TRAIN YOUR CHURCH FOR FB MINISTRY

30. Team Qualities Action Items 1. Understand Facebook Culture 1. Identify the leader 2. Update their account regularly 2. Jointly select the team 3. Model church-goer 3. Create Facebook Group 4. Heart for people 4. Connect team to event calendar 5. Flexible schedule* 5. Meeting to discuss (next 3 things) 6. Good with web and graphics* 6. Pray ASSEMBLE A TEAM

31. Team Qualities Action Items 1. Understand Facebook Culture 1. Identify the leader 2. Update their account regularly 2. Jointly select the team 3. Model church-goer 3. Create Facebook Group 4. Heart for people 4. Connect team to event calendar 5. Flexible schedule* 5. Meeting to discuss (next 3 things) 6. Good with web and graphics* 6. Pray ASSEMBLE A TEAM

32. Fan Page DNA Daily Activity 1. Cover photo 1. Post daily (think member) 2. Profile photo 2. Pin one post per week 3. About section 3. Capture images/videos 4. Milestones 4. Upload images/videos with desc. 5. Apps and views 5. Promote events using app/image 6. Invite people to “like” page 6. Respond to comments/?’s/messages CHURCH FAN PAGE

33. Fan Page DNA Daily Activity 1. Cover photo 1. Post daily (think member) 2. Profile photo 2. Pin one post per week 3. About section 3. Capture images/videos 4. Milestones 4. Upload images/videos with desc. 5. Apps and views 5. Promote events using app/image 6. Invite people to “like” page 6. Respond to comments/?’s/messages CHURCH FAN PAGE

34. Objectives Suggestions 1. Close the community gap between 1. Think member the sundays 2. “Front Door” Content 2. Reach and serve more people in 3. Sermon piggybacks your local community 4. Local news 3. Introduce more people to the gospel 5. Photos/videos from events message 6. Great quotes/scriptures CONTENT STRATEGY

35. Objectives Suggestions 1. Close the community gap between 1. Think member the sundays 2. “Front Door” Content 2. Reach and serve more people in 3. Sermon piggybacks your local community 4. Local news 3. Introduce more people to the gospel 5. Photos/videos from events message 6. Great quotes/scriptures CONTENT STRATEGY

36. “The secret to growing your church and reaching more people is staring back at you Sunday morning. Your church members are meaningfully connected to far more people than you can reach on your own.” TRAIN YOUR CHURCH

37. KEY TRAINING POINTS

38. BE SALT AND LIGHT ON FACEBOOK

39. Reflect Listen Share Relationships Praise Engage Authentic Authenticity

45. (410) 857-7525 jason@wevival.com @jaytheson www.heartyourchurch.com NEED SOME HELP?

How to Start a Facebook Ministry

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How to Start a Facebook Ministry