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Are you choosing the right solutions to increase your attendance

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Understand the value of your prospect attendee targets. Include affiliate marketing in your attendance acquisition strategy. Create a message map tied to your strategy

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Are you choosing the right solutions to increase your attendance

  1. 1. Photo by szeke - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43355249@N00 Created with Haiku Deck
  2. 2. Photo by FonnaTasha - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/66373750@N02 Created with Haiku Deck
  3. 3. Photo by Ian Sane - Creative Commons Attribution License https://www.flickr.com/photos/31246066@N04 Created with Haiku Deck
  4. 4. @wenholliday Social Sharing is Welcome cc: Ed Yourdon - https://www.flickr.com/photos/72098626@N00
  5. 5. Photo by Squid! - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/81587683@N00 Created with Haiku Deck
  6. 6. About Us @wenholliday
  7. 7. Photo by ricky_photographe - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/38782814@N04 Created with Haiku Deck
  8. 8. Photo by fusionpanda - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44124441621@N01 Created with Haiku Deck
  9. 9. Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49968232@N00 Created with Haiku Deck
  10. 10. Photo by JD Hancock - Creative Commons Attribution License https://www.flickr.com/photos/83346641@N00 Created with Haiku Deck
  11. 11. Photo by marfis75 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/45409431@N00 Created with Haiku Deck
  12. 12. Photo by archer10 (Dennis) OFF - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22490717@N02 Created with Haiku Deck
  13. 13. Photo by Sprengben [why not get a friend] - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37010090@N04 Created with Haiku Deck
  14. 14. Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49968232@N00 Created with Haiku Deck
  15. 15. Choosing Wisely cc: Japanexperterna.se - https://www.flickr.com/photos/68532869@N08
  16. 16. Photo by Ardonik - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/30126793@N07 Created with Haiku Deck
  17. 17. Groups cc: Armando G Alonso ✈︎ - https://www.flickr.com/photos/9583693@N03
  18. 18. Photo by @notnixon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/23737563@N00 Created with Haiku Deck
  19. 19. Photo by JD Hancock - Creative Commons Attribution License https://www.flickr.com/photos/83346641@N00 Created with Haiku Deck
  20. 20. Acquisition Costs >$100 cc: Bunshee - https://www.flickr.com/photos/8659134@N06
  21. 21. Media cc: Truthout.org - https://www.flickr.com/photos/42269094@N05
  22. 22. Influencers cc: orianomada - https://www.flickr.com/photos/44381890@N00
  23. 23. Special Interest Groupscc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00
  24. 24. Popular Nichecc: @Doug88888 - https://www.flickr.com/photos/29468339@N02
  25. 25. Co-Location cc: DeeAshley - https://www.flickr.com/photos/43559902@N07
  26. 26. Chapters or Regionals cc: Hazel1234567 - https://www.flickr.com/photos/91549158@N00
  27. 27. Affiliate Marketing Mythscc: atadesigner - https://www.flickr.com/photos/38540897@N06
  28. 28. Quick and Easy cc: zilverbat. - https://www.flickr.com/photos/25228175@N08
  29. 29. Be Everywhere cc: Pierre-Yves Sanchis - https://www.flickr.com/photos/71493554@N00
  30. 30. Partner Incentives cc: muha... - https://www.flickr.com/photos/36863537@N00
  31. 31. What is in it for them? cc: thomas lieser (thomas-lieser.smugmug.com) - https://www.flickr.com/photos/26405526@N00
  32. 32. Take the Back Seat cc: Lori L. Stalteri - https://www.flickr.com/photos/69655432@N00
  33. 33. Pass through offers to subscribers cc: Joel Abroad - https://www.flickr.com/photos/40295335@N00
  34. 34. Thought Leadership cc: TED Conference - https://www.flickr.com/photos/62773263@N00
  35. 35. Special Access cc: stahrdust3 - https://www.flickr.com/photos/25955358@N06
  36. 36. Photo by cortto - Creative Commons Attribution License https://www.flickr.com/photos/41054381@N04 Created with Haiku Deck
  37. 37. What financial or soft benefits could you offer to affiliates? cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04
  38. 38. Create a Shared Vision cc: Thomas Tolkien - https://www.flickr.com/photos/38585972@N04
  39. 39. Free Excel download at VelvetChainsaw.com – search message map Sample Message Map
  40. 40. Simulation Connection
  41. 41. Free Excel download at VelvetChainsaw.com – search message map Sample Message Map
  42. 42. Keep Momentum cc: peasap - https://www.flickr.com/photos/21314760@N00
  43. 43. Stop Promoting Start Educating cc: Rubén Díaz Alonso - https://www.flickr.com/photos/10356757@N00
  44. 44. Relevant Communications cc: coloneljohnbritt - https://www.flickr.com/photos/30453657@N04
  45. 45. Photo by Nick Kenrick . - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33363480@N05 Created with Haiku Deck
  46. 46. Photo by jenny downing - Creative Commons Attribution License https://www.flickr.com/photos/7941044@N06 Created with Haiku Deck
  47. 47. Additional Resources Message Map Free Excel Template VelvetChainsaw.com
  48. 48. wholliday@plmworld.org https://www.linkedin.com/in/wendyholliday cc: TheAlieness GiselaGiardino²³ - https://www.flickr.com/photos/36613169@N00

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