Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that today’s youth have to communicate, connect, and create. This is part one of a series.

1. we love trends
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2. Youth today are more similar than different; they
are at heart the same as previous generations,
and the same as other young people around the
world. What is different are the tools that todayʼs
youth have to communicate, connect, and create.
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3. Same Same but Different
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4. 1. Universal drivers of youth
2. Youth are more similar that we think
3. Yet key differences exist
4. Some brands are getting it right
5. Whatʼs emerging on the horizon
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5. Let’s go for a deep dive
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6. (SAME)
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7. UNIVERSAL TRUTHS
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9. Music defines me
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10. I am an individual
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11. I am part of the group
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12. I want to be free
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13. I want to be creative
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14. I want to succeed
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15. I want to have fun
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16. I want to be loved
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17. I want to be me
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18. Everyone OK?
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19. (SAME)
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20. GLOBAL YOUTH
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22. I love my parents
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23. I depend on them for money
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24. I am at school
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25. I am single
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26. Or maybe not
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27. I am aware of world events
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28. Though I still like to hangout
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29. I think brands are important
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30. I have my own style
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31. (DIFFERENT)
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32. DIGITAL YOUTH
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34. Content discovery
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35. Brand discovery
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36. Rules of Sharing
1. Content matches my social image
2. Brings benefit to my social group
3. Ultimately adds to my social value
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37. “the internet world is more real”
(Shanghai teen)
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38. Kids like to play
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39. Social gaming
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40. Teens love their phones
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41. Location based social networks
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42. Teens like to shop
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43. Social shopping
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44. Crowd sourcing
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45. Adults like to network
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46. Social utility
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48. WHAT’S HOT NOW
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49. Layer
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50. Digital graffiti
AirPainter for Android
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51. Video social networking
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52. Chatroulette
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53. Privacy is an issue
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54. Privacy centric “anti-networks”
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55. music individual group
succeed create free
fun loved me
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56. www.slideshare.net/welovetrends
Please note that many of these images have been sourced from the internet and their rights have
not been cleared for commercial use.
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