Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Building a Social Media Strategy for Suicide Prevention: Guidelines for Effective and Safe Online Messaging

Presentation at American Association of Suicidology Conference
April 10, 2014

Nedra Kline Weinreich
TEAM Up (Tools for Entertainment and Media) Project
Entertainment Industries Council

  • Als Erste(r) kommentieren

Building a Social Media Strategy for Suicide Prevention: Guidelines for Effective and Safe Online Messaging

  1. 1. BUILDING A SOCIAL MEDIA STRATEGY FOR SUICIDE PREVENTION: Guidelines for Effective and Safe Online Messaging Nedra Kline Weinreich @Nedra @MediaTEAMUp @EIC_Online
  2. 2. EIC Core Principles • Mission Statement: To bring the power and influence of the entertainment industry to bear on communication about health and social issues • Engage with stakeholders to develop messages • Collaborate with media – not a “watchdog” • Respect for media and right to free speech
  3. 3. Our partners: Radio Television Digital News Association Program Partners/Supporters
  4. 4. How can we use social media for suicide prevention? http://www.flickr.com/photos/aphrodite/66231929/
  5. 5. New Resource!
  6. 6. Document Reviewed by Experts at Many Organizations • National Association of Broadcasters • Radio Television Digital News Association • Facebook • National Action Alliance for Suicide Prevention • Suicide Prevention Resource Center • American Academy of Suicidology • California Mental Health Services Authority • National Suicide Prevention Council • SAVE • UK National Health Service mHealth Program • Reingold • #SPSM Participants • And Others…
  7. 7. Guidelines Cover… • Social media strategy • Content considerations – Mental health – Suicide prevention • Language and images • Building online engagement • Privacy and safety concerns • Addressing suicide-related posts by others
  8. 8. Start with a Strategy 1. Goals/Objectives 2. Priority Audiences 3. Capacity 4. Tools and Tactics 5. Measure and Evaluate Photo:http://www.flickr.com/photos/pensiero/230717296/
  9. 9. Content Considerations – Mental Health • Use a reliable source. • Check links before passing them along. • Be transparent. • Reduce stigma by sharing real stories. • Share positive content about hope/recovery. • Avoid sharing stories implying mental illness causes violence. • Speak up when you see stigmatizing content. • Use [Trigger Warnings] for graphic content.
  10. 10. Content Considerations – Suicide Prevention • Focus on positive narrative of prevention rather than on the problem. • Follow safe messaging recommendations: – Don’t overdramatize the event. – Avoid exact details on locations and methods. – Avoid showing grieving family and friends or memorial services. – Avoid sharing information from suicide notes. – Don’t oversimplify. • Share links to suicide prevention resources. • Be sensitive to family members’ feelings.
  11. 11. Language and Images • Write conversationally. • Avoid stigmatizing or derogatory language. • Use people-first language, not labels. • Avoid stereotypical imagery. • Avoid descriptions and images of suicide acts or methods.
  12. 12. Building Online Engagement • Offer different ways for people to participate with you online. • Use appropriate hashtags to make your posts easy to find. – #suicide, #mentalhealth, #spsm, #mhsm, #ok2talk • Join in on Twitter chats and conference livetweeting. – #SPSM – Sunday nights 7pm PT – #AAS14
  13. 13. Privacy and Safety Concerns • Give careful consideration to your own privacy online. • Never share other people’s information without permission. • Avoid sharing details like treatment protocols or dosages. • Develop policies and procedures for safe comments and posts on your sites. • Take action against harassment or bullying.
  14. 14. Addressing Suicide-Related Posts by Others • If someone posts potentially suicidal content online, take action. • Watch for trending topics related to suicide. • Do not repost stories/links about suicide attempts or deaths. • Avoid perpetuating suicide myths. • Be vigilant for suicide hoaxes that may spread quickly online. • Work with influencers in fan communities to counter suicide hoaxes/rumors.
  15. 15. Social Media Resources http://nedra.wikispaces.com/teamup
  16. 16. Nedra Weinreich @Nedra nweinreich@eiconline.org http://eiconline.org/teamup @MediaTEAMup Questions?