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Better Working Through Social Media

Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.

Nedra Weinreich
Weinreich Communications
http://www.social-marketing.com
weinreich@social-marketing.com
Twitter @Nedra

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Better Working Through Social Media

  1. 1. Better Working Through Social Media Nedra Weinreich
  2. 4. Welcome to the Social World Slide Credit: wearemedia.org
  3. 5. The People Formerly Known as the Audience Photo: http://www.flickr.com/photos/arendpictures/1165255854
  4. 6. Photo: http://www.flickr.com/photos/waxypoetic/274724321/
  5. 7. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008 Slide Credit: wearemedia.org http://www.flickr.com/photos/dotpolka/34311984/ SOCIAL MEDIA USE IS GROWING
  6. 8. How Can Social Media Help You Do Your Job Better? <ul><li>Stay on top of breaking news and events in your field </li></ul><ul><li>Network with your academic/research community </li></ul><ul><li>Work collaboratively with your team </li></ul><ul><li>Mine your network for information </li></ul><ul><li>Establish yourself as a thought leader </li></ul><ul><li>Spread the word about your research </li></ul>
  7. 9. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social Networks (Facebook, LinkedIn, Ning, etc.) </li></ul><ul><li>Wikis </li></ul><ul><li>Photo/Video Sharing Sites (YouTube, Flickr, etc.) </li></ul><ul><li>Social Media Monitoring Tools </li></ul>
  8. 10. Stay on top of what’s happening in your field <ul><li>Examples: </li></ul><ul><ul><li>Academic and policy news relevant to your research </li></ul></ul><ul><ul><li>Reports from academic conferences and other events </li></ul></ul><ul><ul><li>New practice resources </li></ul></ul><ul><ul><li>Important conversations/controversies </li></ul></ul><ul><ul><li>Insights into successful research projects </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Social Media Monitoring </li></ul></ul>
  9. 11. News/Resources
  10. 12. Conference Tweets
  11. 13. Learn About Grant Opportunities
  12. 14. Upcoming Events
  13. 15. Network with Colleagues <ul><li>Examples: </li></ul><ul><ul><li>Conversations - professional and personal </li></ul></ul><ul><ul><li>Find new partners </li></ul></ul><ul><ul><li>Share insights </li></ul></ul><ul><ul><li>Build professional community </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  14. 16. Conversation
  15. 17. Networking
  16. 18. Mine Your Network for Information <ul><li>Examples: </li></ul><ul><ul><li>Crowdsourced answers </li></ul></ul><ul><ul><li>Useful resources </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Hashtags </li></ul></ul><ul><ul><li>Social Media Monitoring </li></ul></ul>
  17. 19. Information Mining
  18. 20. Crowdsourcing
  19. 21. Establish Yourself as a Thought Leader <ul><li>Examples: </li></ul><ul><ul><li>Commentary/punditry on news </li></ul></ul><ul><ul><li>Report on your research/projects </li></ul></ul><ul><ul><li>Create and share useful resources </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Online video </li></ul></ul>
  20. 22. Commentary
  21. 23. Expert Insight
  22. 24. Work Collaboratively <ul><li>Examples: </li></ul><ul><ul><li>Pool collective wisdom </li></ul></ul><ul><ul><li>Collaborate on research, articles, presentations </li></ul></ul><ul><ul><li>Share information </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>Google Wave </li></ul></ul>
  23. 25. Pool Collective Wisdom
  24. 26. Spread the Word About Your Research/Institution <ul><li>Examples: </li></ul><ul><ul><li>Announce news/events </li></ul></ul><ul><ul><li>Share research results </li></ul></ul><ul><ul><li>Discuss lessons learned </li></ul></ul><ul><ul><li>Influence grantmakers and policymakers </li></ul></ul><ul><li>Tools: </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Video/photo sharing </li></ul></ul>
  25. 27. Institutional Outreach
  26. 28. Share Techniques
  27. 29. Information Gathering via Social Media Monitoring http://www.flickr.com/photos/bionicteaching/3629084631/ <ul><li>RSS Feed Reader </li></ul><ul><li>Google Alerts </li></ul><ul><li>Blog monitoring </li></ul><ul><li>Twitter Search </li></ul>
  28. 30. Questions? Photo: http://www.flickr.com/photos/oberazzi/318947873/
  29. 31. Photo: http://www.flickr.com/photos/livenow/146066254/
  30. 32. Listen Photo: http://flickr.com/photos/yogi/1394932433/
  31. 33. Set Up Your Tools Photo: http://www.flickr.com/photos/ebarney/3348965007
  32. 34. Choosing Your Tools Tool Audience Why They Use It What to Give Them In-depth analysis, updates, insights Learn more about the topic, get your perspective Peers, people interested in your field Blog Enable connections, build community Help them do their jobs better, answer Qs Show their fam/friends what they care about Provide value, give interesting things they can share Connect with others who care about topic People with a shared niche interest Ning Professional networking, info sharing Professionals - colleagues in same field LinkedIn Keep in touch, express brand/cause affiliations People you know - friends and family Facebook Meet interesting people, build relationships, news People who want info/networking/ stimulation Twitter
  33. 35. Join the Conversation Photo: http://flickr.com/photos/whyswomen/143360770/
  34. 36. Social Currency Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886
  35. 37. Share Photo: http://www.flickr.com/photos/angela7/534883941/
  36. 38. Questions? Photo: http://www.flickr.com/photos/oberazzi/318947873/
  37. 39. <ul><li>www.social-marketing.com </li></ul><ul><li>Weinreich Communications </li></ul>Nedra Kline Weinreich Email weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra

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