人际影响.ppt

Personal Influence Meichiung Chi

人際影響 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

什麼是人際影響力 ,[object Object],[object Object],[object Object],[object Object],[object Object]

人際傳播與消費行為 ,[object Object],[object Object]

人際影響 Vs. 廣告或行銷 ,[object Object],[object Object],[object Object],[object Object]

人際影響力的發揮時刻 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

人際影響力的發揮時刻 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

人際傳播過程 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

意見領袖與其影響 ,[object Object],[object Object]

Who is Opinion Leader? ,[object Object],[object Object],[object Object]

Who is Opinion Leader? ,[object Object],[object Object],[object Object],[object Object]

Characteristics of the Influential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of the Influential ,[object Object],[object Object],[object Object],[object Object],[object Object]

意見領袖的影響動機 ,[object Object],[object Object],[object Object],[object Object]

Who is Follower? ,[object Object],[object Object],[object Object]

跟從者受其影響之因 ,[object Object],[object Object],[object Object],[object Object]

意見領袖的測定 ,[object Object],[object Object],[object Object],[object Object]

自我認定法 ,[object Object],[object Object],[object Object]

其他方法 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Merry X’mas & Happy New Year

人際影響的行銷意義 ,[object Object]

有效應用人際影響力的行銷策略 ,[object Object],[object Object],[object Object],[object Object],[object Object]

直接以意見領袖為訴求目標 ,[object Object],[object Object],[object Object],[object Object],[object Object]

創造意見領袖 ,[object Object],[object Object],[object Object]

模擬意見領袖 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

刺激意見領袖作用 ,[object Object],[object Object],[object Object]

抑制意見領袖作用 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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