The document discusses the use of QR codes in academic libraries. It provides an overview of what QR codes are and how they can function as hyperlinks to webpages and other information. The document then discusses different ways libraries have implemented QR codes, such as linking to library resources and mobile sites. It also covers some potential issues with QR code usage, such as accessibility, the digital divide, and whether the intended audience would use them. Overall, the document serves to explore how libraries are using QR codes and provide some best practices to consider when implementing them.
point of need - important\naudio tours and videos - comfort level for students. look like doing normal things (watching video, listening to music) rather than learning or needing to ask for help.\n
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- shorter urls mean less dense qr code = easier to scan\n
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- mobile surpass desktop in rural china (388 million), \n- Neilsen - over 54.9% in US have smartphone;- Pew - 2011, 84% adults have cell phone \n- heading over 6 billion subscriptions for cell phones, texting overtakes talking in UK\n- - June 2011 - 25.1 million Cdns with cell phones (CWTA)\n- The UK (51%), Sweden (51%) and Norway (54%) all saw a dramatic increase of more than 20% in smartphone adoption in less than one year.  \n52% of Australians own a smartphone, 15% more than did last year. \nAmong the 26 countries, smartphone penetration was highest in the Middle East at 62% in the UAE and 60% in Saudi Arabia.  \nArgentina is starting to see  strong traction in smartphone adoption as nearly a quarter of the population (24%) uses a smartphone\n
- Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
does everyone have a smart phone or data plan? mobi 2010 - 29% unlimited data plans\nare there strong enough connections?\nknow how to download an app? afford to do so? - 50% adults have apps; 38% have downloaded themselves. 56% 18-34 downloaded, 40% 35-46; 25% 47-56; 11% 57-65 \ndoes everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
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study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
- study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
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http://implementingqrcodesinlibraries.org/\nearly adopters, train users\neasy tech to ease staff into\nnot high risk of failure - no great money or time lost\n
- still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
Emily Casper notes importance of getting outside libraries\n
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- placement within resources (amount of white space, etc)\n- point of need\n
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- url shorteners good to keep code readable. more info = more dense code\n
miami poster - what’s on this computer. easier to just visit computer than scan qr code.\n\n
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- rectennas/ near field communication likely next step\n\n\n