2. Agenda 1 3 2 What does it mean for you? Introduction A new paradigm 4 The Zappos end-to-end approach 5 Let’s learn from Small Businesses 6 Key takeaways
7. Belgium* * Data from Comscore Studies, Google Trends, Commentag, Smartbusiness.be 3.5 million users in 2010 50% of Belgian online surfers 18-30y: 45% 30-50y: 36% 50+: 8% 30-60k users in 2010 1% of Belgian online surfers Mainly 30+ 4 million users in 2010 +50% of Belgian online surfers Video sharing 1.6 million users in 2010 +20% of Belgian Online Surfers Professional use 2,2 million users in 2010 +30% of Belgian Online Surfers 80% is in between 14 and 25 year old
31. Customer centricity is at the heart of their business model. Their social activity aims to achieve excellence and is at the heart of the company culture They walk the talk .
32.
33.
34. Why look at SMBs? Digital is a cost saving opportunity They are agile Greater ability to interact personally Less silos
35.
36. Blendtec – Will it blend? Will it blend ? Surf on the iphone momentum First five videos : $50 to create* 6 Mio views the first week, 60 Moi after passing on the Tonight Show Blender sales up by 20% *probably excluding the material costs
37. The Jojo Project Choose > Act > Check Choose and customize your shoes 1 pair of Jojos = 1 year of tree planting in Niger Or 1 year of drinkable water for 1 person in Sierra Leone Jan’11: 505 trees planted and 570 people get one year of drinking clean water
38.
39.
40.
41. The jojo project 300 people have registered to be informed when sales are back
42. Michel & Augustin Biscuits & dairy products Natural, simple products Strong branding, different image VS traditional FMCG Organisation & culture aimed towards proximity: « bananeraies » where you can meet the creators Social strategy: Energize Customer engagement – to fine tune their products & their distribution
43. Michel & Augustin E452-A form « Evangelisation letter » to send to your favorite shop so they distribute their product The « Bar à vaches » If 2000 petitioners sign for their city, M&A bring the “bar à vaches” where you can compose your own combination for 2.50€
44.
45. Michel & Augustin Some results… +25K facebook fans +400 people at the bananeraies on Thursdays Petitioners in France, but also in the UK, Belgium, HOW COME ?
46. Michel & Augustin They are engaged Team is present, visible & accessible Ever consistent Authentic They listen : they work for their clients WITH their clients
47.
48. KEY ELEMENTS OF SOCIAL MEDIA Social media is not yet another communication channel; it is not one way communication. Social media is about entering in a conversation, it is the willingness to listen, talk and share information with each other to the benefit of all concerned. It is about building a relationship, about giving before receiving. It’s not media Conversation Building relationship
49.
50.
Editor's Notes
What do you need to understand about social media? Social media is not yet another communication channel; it is not one way communication. Social media is about entering in a conversation, it is the willingness to listen, talk and share information with each other to the benefit of all concerned. It is about building a relationship, about giving before receiving. But these social media have specific rules, values and behaviors. As a company we have to live by theses rules, values and behaviors. If we can’t, we better not get involved!
![Social commerce How social media can (positively) affect your sales ,[object Object]](https://image.slidesharecdn.com/presentatieemakina-110405092850-phpapp01/85/Le-social-commerce-opportunites-et-challenges-1-320.jpg)
