The document provides guidance for web designers on designing templates for content management systems (CMS) to make it easy for customers to manage content and design elements separately without HTML/CSS skills. It recommends designing a dynamic menu using CSS lists, defining content and banner areas that can grow vertically, and working with advanced CMS features. It also discusses how to import templates into the CMS, considerations for file names, image paths, and CSS compatibility, as well as tips for advanced templates, account management, and improving profits through hosting reseller programs.