Developing for Digital Kids

1. 1601 2 nd Avenue, Suite 900 Seattle, WA 98101 www.smashingideas.com twitter.com/smashingideas Barbara Pritchard Executive Producer Tiffany Young Executive Creative Director Developing for Digital Kids

4. Kids These Days Sources: Norton Online Living 2009, Kaiser Family Foundation

5. Kids These Days Sources: Norton Online Living 2009, Kaiser Family Foundation

14. Case Study: Reward Systems/Quests

15. Case Studies: Awards

18. Character Rollover Case Studies: Collectibles Planet 51 – Character Cards Character Collected Persistent UI updated

20. Beyond the Browser Printables

21. Beyond the Browser Pokewalker example Players can wirelessly transfer any one of their Pokémon from one of the two games to the Pokéwalker and walk them through virtual routes as the player walks around in real life. By walking, players earn Watts, which are used within the Pokéwalker to encounter and catch wild Pokémon or search for hidden items, and can be transferred into Pokémon HeartGold and SoulSilver Versions to unlock new routes. There are even special versions of certain Pokémon that can only be found within routes on the Pokéwalker, giving players added incentive to keep their Pokémon with them wherever they go.

22. Beyond the Browser The Big Help

23. Beyond the Browser Toys with Codes Coming Soon …TRULY Interactive Toys: Offline, real-world toys track interaction and award you points/status online.

24. Favorite Projects/Missed Opportunities HIT : Created a game that unlocked a new level each week for four weeks. Nickelodeon traffic on the game passed any other launch that time frame. MISS : Scheduled a large group of kids to test out a new application for Nickelodeon and then discovered none of them were allowed to watch TV and few were allowed on the computer. HIT : Games and Awards – 10+ games with site and integrated award system is proving to be a big hit with girls 5-9. MISS : Usability – Power & aim was too difficult of a game mechanic for 5-9 year olds. HIT : Visual/Audio Feedback – Nintendogs site had great audio assets and fun visual style. Often kids are even more “aspirational” than I anticipate. MISS : Client’s need to capture data involved complicated sign-up process including parent email and password creation with special characters . This became a huge drop-off point for kids.

25. Questions? Barbara Pritchard Executive Producer [email_address] (206)378-0100 Tiffany Young Executive Creative Director [email_address] (206)378-0100 Thank You!