This document provides tips for creating an effective LinkedIn profile from a recruiter's perspective. It discusses the key components of a profile including a professional photo, headline, summary, experience section, skills, projects, connections, and extra details. It emphasizes using keywords relevant to target jobs, customizing the profile URL, and turning off activity updates initially to avoid oversharing minor edits. Recruiters are encouraged to view profiles as a way to better match candidates and jobs.

1. RE:WORK IV
Social Media How-To
Anatomy of a LinkedIn Profile
1.0

2. Steal My Notes
No shorthand skills
needed for this
presentation...
steal my notes!
makeitbetter.net/anatomy

3. You’ll leave here today with:
A peek into LinkedIn from a
recruiter’s point of view and why
that matters
A run down of a profile, what to
look for, and what to do
5 insider tips for managing your
LinkedIn profile
1
2
3

4. 4 Me’s:

5. Light a fire!
You need to be on LinkedIn.
Yesterday.
Here’s why...

6. fastest growing talent network

7. faster post-to-hire process

8. recruiter tools make matches...

9. ...interesting matches

10. Of all job postings
are posted to
LinkedIn
77%
source: faberNovel 2013
Of jobs posted to
LinkedIn can be
found nowhere else
48%
and let’s not forget the jobs...

11. remember when this was new?

12. integrations are growing

13. Anatomy Lesson

14. source: linkedin.com/in/websavant
from the top
1. Professional photo
2. Name with no credentials
3. Headline (120 characters)
4. Geo-location + Industry
5. Badges
6. Connections
7. Custom profile URL
8. Contact info
2
3
4
5
1
6
7 8

15. contact info includes links to your blog, company
website, portfolio, etc. choose other when choosing
type and use descriptive words
TIP 1

16. you can change the URL for your LinkedIn profile
to what is called a vanity URL - easy and personal
TIP 2
1 Click edit from the contact screen
2 Look for the customize your public profile
link on the right sidebar
3 Change URL & click Set Custom URL

17. source: linkedin.com/in/robynackerman82/
activity
* New connections you’ve made
* Articles you commented on
* Items you’ve liked
* Content you posted
* People you’re following
* Changes to your profile

18. TIP 3
when you’re initially setting up your profile turn off
activity updates, or every edit tweak, correction,
idea or refinement is shared with the world.
you’ll find these two @ privacy settings

19. avoid this awkward moment

20. source: linkedin.com/in/websavant/
background
Summary (up to 2000 characters)
* First person
* Personality
Experience
* 100 characters for title
* 2000 characters for description
* Add visuals!

21. TIP 4
better matching requires better keyword relevance
so be sure to study what your ideal company or
position sounds like and use their keywords
get into a problem solving mindset

22. source: linkedin.com/in/websavant/
skills

23. skills endorsements are not
recommendations but they
matter in recruiter search
matching and are much
easier to come by
recommendations can be
requested and managed from
your privacy & settings

24. projects
* Attached to positions
* Appears below job in
experience section and as a
special projects section
down the page
* Allows tagging of other
individuals you worked with
on the project

25. connections
* Stops displaying exact count at
501 and will just read 500+
* Relationships can be used in
setting up searches on
recruiter tool

26. extra credit
round out your profile with
additional details such as
training, certifications,
awards, volunteer work and
memberships/associations
if your volunteer work
included a substantial
ongoing role, include it in
work experience

27. TIP 5
you can rearrange the sections of
your profile to suit your needs
freelancing? projects might be better suited before experience

28. Questions?

29. Thank you!
Kimberly Carroll
@websavant @makeitbetterns
facebook.com/makeitbetter.net
linkedin.com/in/websavant
kimberly@makeitbetter.net