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Social Media Monitoring: Track Conversations, Measure Results

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Webredacteuren.com
Webredacteuren.com

Presentatie over de mogelijkheden van social media monitoring tools, specifiek Alterian SM2, door Paul Kloet van Alterian. Dez epresentatie werd gegeven tijdens de Webredacteuren.com Kennissessie, georganiseerd door internetbureau Presenter op 15 februari 2011.

Technologie
1 von 22
Social Media Monitoring Paul Kloet Sales Consultant Social Mediahttp://twitter.com/paulkloet
What use it for? ,[object Object]
Search Engine Optimization
Corporate Marketing / Brand Building
Industry / Competitive Insight
Customer Service
Identify New Markets
Lead GenerationMonitoring Social Media
Alterian Engagement Cycle. Monitor and collect interaction data with customers and prospects across all channels Merge data from all sources and apply analytics to derive intelligent insights Leverage insights to develop interactions using relevant content and messaging Deploy relevant interactions across the appropriate channels at the right time
Create an integrated strategy
Everything is measurable Wikis Blogs Twitter Facebook Message Boards Your Site Web Analytics YouTube LinkedIn
What can we measure? ,[object Object]
Volume by channel/source
Textual analysis of themes & author tags ,[object Object],& Popularity ,[object Object]
Physical location of creators of the content
Sentiment and Tone,[object Object]
Compare Competitive insights, Online Campaigns, Brand building
Online campaigns, competitors, products, demographics
CONSUMERS CANGED HAVE Search Engine Optimization
Demographics Online Campaigns, Crisis Management, Market Research
Online Campaigns, Webcare, Crisis Management, Brand Building, Marker Research
Identify new markets

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Social Media Monitoring: Track Conversations, Measure Results

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  1. From Mass Marketing to Mass Engagementat an individual level, with millions