Boaz Sasson from SimilarWeb about New tricks and treats of Similarweb

1. Boaz Sasson
sasson@similarweb.com
SimilarWeb PRO for SEO in 2016

2. EVERY WEBSITEEVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRY
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3. Our mission is to be the way businesses
DISCOVER DECIDE DEPLOY
their digital strategy.
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4. Use SimilarWeb insights to Discover, Decide & Deploy
at all levels of the organization
Company
Executives
Strategic Planning
Research Dept.
Opportunity
Identification
Marketing Dept.
Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration
Analysis
Investments/M&A
Opportunity Analysis,
Due Diligence
Strategy
Competitive,
Market Research
Performance
SEO, SEM,
Media Buying
Content
PR, Marcom,
Social
Affiliates & Partners
Mining, Qualification,
Tracking
Account
Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,
Categorization
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5. We see more than 1% of all online activity
in 60+ countries - every day
Learning Set
100K+ websites & apps
Crawling
2.5Bweb pages/mo.
International Panel
200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
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6. Our Data
Over 5B events/day
(60k events per second)
8 PhDs,
100 Engineers
and Big Data experts
Insights on 200M
Websites
& 5M mobile apps
Cleaning,
Categorizing & processing
Machine-Learning &
Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
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7. Among Our E-Commerce Customers
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8. SimilarWeb is the Trusted Authority for Digital Insights
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9. Relevant
ranking factors
to focus on in 2016

10. Backlinks: build buzz
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11. Keyword targeting:
understand your users
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12. Useful content: solve user’s
problems and entertain them
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13. Engagement with brand/website:
becoming attractive
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14. SimilarWeb PRO
use cases
for SEOs

15. Before meeting the client
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16. Understand site's traffic trend – up, down,
stagnating?
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17. Identify penalties
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18. Identify competitors and benchmark
against them
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19. Benchmark site against the industry or
competing sites
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20. Strategic planning
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21. What are competitors doing that is working,
or failing?
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• Keywords
• Referring sites/link sources
• Content creation
• Product selection
• PPC ad spend
• Social activity
• Geo targeting

22. What do your consumers want?
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• What?
• Where?
• When?
• Why?
• How?

23. What do your consumers want?
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Popular content &
products

24. What do your consumers want?
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Prioritize countries by engagement

25. Keyword research: turbo mode
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26. Use your competitors’ keywords by share,
volume, or CPC
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27. Use your industry’s trending keywords
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28. Target universal search keywords
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29. Links & traffic
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30. Use referring sites to identify link/traffic
sources by category
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31. Use ‘Popular Pages’ to identify the best
pages on a specific site
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32. Use ‘Audience Interest’ to find related sites
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33. Content creation
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34. Harvest keywords from industry content
sites for blog post ideas
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35. Harvest topics from Popular Pages on
industry content sites
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36. Monitor trending searches in your industry
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37. Spy on sales/conversions
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38. Estimate conversions via thank-you pages in
Popular Pages
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39. Estimate logged-in users via thank-you
pages in Popular Pages
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40. Estimate popular products via traffic share
in Popular Pages
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41. Understand which countries drive the most
traffic to a website or industry
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42. Thank You
Boaz Sasson
sasson@similarweb.com
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