WebOpinion: Online Reputation Management Tool

The definitive tool to follow and analyze the Online
Reputation of your business
www.webopinion.es

Make the
most of the
Network With only one click, without any
effort and automatically, what the
clients, suppliers and partners
think about you in the Web

DO YOU NEED TO KNOW WHAT THE PEOPLE THINK
ABOUT YOUR COMPANY/BRAND/PRODUCT OR PERSON?

• WebOpinion, the complete Spanish tool that
manages the online reputation.
• You can control your Online Reputation in a
simple and efficient way in the opinion’s webs,
social networks and other relevant sources.
• You can manage month by month the evolution
of your image in Internet through the IReOn
(Índex of Online Reputation).
• You can get control over what has been
published in Internet about your business and
your competition.
• You can identify the opinion leaders that are
more active in Internet and what they think
about your company/brand.
• You can act fast and flexibility, knowing the
opinion of your recent or potential customers
about a new service/product.
• You can work in a Multilanguage environment
and under the SaaS concept.

ACERCA DEL GRUPO ALMA

At ALMA we are specialized in providing technology solutions for large companies and institutions. Since 1994, our Group has worked to provide a comprehensive
response to our customers´ needs on the basis of a vision: Information technologies are a necessary means to achieving excellence, what it has made an exceptional
growth possible year by year, until we have situated ourselves as one of the top ten multinational Spanish companies in Information Technologies. Alma develops its
activities in two relevant areas: Services Area: integration system projects, technological services and information and communication management; R+D+i Area:
the factory of products and solutions that works for the development and innovation of new technologies. Here we develop the complete chain from R+D+i to the
market and we launch new products and solutions, such as WebOpinion, Esmero or SearchBox.

ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA

© Product Sheet

www.webopinion.es

MANAGE THE ONLINE REPUTATION OF TECHNOLOGY HELPS YOU TO OPTIMIZE
YOUR BUSINESS THE SEARCHING PROCESS

Nowadays the companies live in the “online The concept ‘real time’ is everyday more
World”, giving information about the products’ remarkable in the online field, in which we have
quality, prices, or the information for the access to an updated information that is
stockholders, etc. to the clients. generated by the users minute to minute.
The clients can know very easy the company’s To keep under control all the digital and online
reputation, not only because they consume information, it is necessary to have automatic
products or services that permit their considering processes that follow them in an easy and quick
the products quality, but also because they can way.
know other important aspects like the
WebOpinion is a powerful focused crawler
corporative social responsibility, the responsible
that combs the net in order to search information
advertising, the truth of the communication’s
or profiles about a company, product, brand or
processes, the people that represents the
particular person. Then, the found information is
company, the employers’ politics and its opinion,
indexed and processed through sentiment
etc. in the online media.
analysis tech and opinion mining techs.
Managing the Online Reputation is nowadays a
For all these reason, WebOpinion configures as
necessary strategy to get the leadership in the
business world.
The leaders companies of the XXI century are
able to manage its reputation, giving to the
customers the possibility of express an opinion,
so they can evaluate the products or the services
online or offline.
The customers are nowadays the company’s
judges, because they can access online to
different sources to express a positive or
negative opinion about its experiences with the
companies.

Managing the Online Reputation
is nowadays a necessary
strategy to get the leadership in the most complete tool in the algorithm
the business world generation in order to search opinions and value
its polarity (positive, negative or neutral), its
approach (probability that they are talking about
Everybody can express an opinion in different
the company indeed) and its authority (a
languages and have access to blogs, social nets,
person’s opinion’s influence and visibility).
forums…and every time is easier to publish
images, videos and texts. Everything is visible The final objective is that all this information in
for the stockholders, colleagues and customers. details can be translated by customers and that
Every time, every moment, 24 hours opened. all this information allows them to value, in an
easy way, the image and the general opinion
Finally, the clients value the esteem that they
that the net has about them.
have the companies, products, social nets,
brands and people, depending on how the
companies satisfy them, how the companies
foster the customers loyalty and create value. If It’s necessary to have automatic
the companies fail with the customers’ processes for online information
expectations, the clients feel themselves
deceived and they project the dissatisfaction in tracking in an easy and quick
comments and judgments that can affect the way
company, product, brand or people’s reputation.


© Product Sheet

www.webopinion.es

IS YOUR COMPANY READY?

A criticism due to a bad service, a
consumer good’s quality fault,
congratulations for the financial
support to an ONG, a delicate
comment about a Public Entity’s
member of the board, a negative
trend about a political intervention.
A simple comment can appear in
many sites and RSS enters,
increasing its effects and generating
a strong impact in a Company’s
Reputation.
With WepOpinion your Company
will be ready to react in a proactive
way, negotiating the opinions
generated online and giving an
appropriated answer, identifying the
person who has published the
comment, the date of publication,
the source and its degree of
influence.
Moreover, the tool will calculate
each month your Company’s index
of Reputation Online (IReON).

WEBOPINION: SOURCES OF TRACKING

WebOpinion tracks the main SOCIAL
NETWORKS, as Twitter, Facebook
and Youtube.
BLOGS and WIKIPEDIA, just as
technical forums, under request
according to the license.
Any Website or site in the publications
network, such as NEWSLETTERS,
PRESS RELEASES, RSS enters, etc.

WebOpinion provides the customers with a Warning System based on a RSS system, both for Small and
Medium-sized Enterprises and for the Big Corporations, just as for the Communication Agencies. Like that,
they can gain access to the most important news, in which the name of the Company, with its Reputation
Online monitored, appears.
Also allows export the results of the tracking through a RSS system.

OUR COMMITMENT WITH THE MANAGEMENT OF THE REPUTATION ONLINE

WebOpinion offers, in its web, a content Blog focused in the Management of the Reputation Online, from a technical point
of view and also from a marketing and a business points of view.


© Product Sheet

www.webopinion.es

MAIN FEATURES www.webopinion.es

• Segmentation of the service
depending on the kind of
Company.
• Small and Medium-
sized Enterprises
(Basic, Advanced and
Professional Plan)
• Big Company
• Communication’
Agency
• Distributors

• SaaS. Investment in
infrastructures is not
necessary. Buying licences or
purchase of the service.
• The web access is through
an exclusive user and
password.

Consulte nuestra lista de precios en nuestra página web
www.webopinion.es


© Product Sheet

www.webopinion.es

SEARCH MENU

•Access to a search menu:
•You have several possibilities of
choice of searching period
•You can choose the keywords to
comb
•You can choose the polarity
(positive, negative or neutral
comments)
•Approach and Authority in each
comment

Fuente

Sentiment o Polaridad

Herramienta de modificación de sentiment

Herramienta de eliminación de comentario

Approach refers to the probability of someone is talking about the company, brand, product or person indeed, and
Authority refers to the importance of someone’s comment, in a scale of visibility and influence.
The searching allows identify the source for each comment (where the comment has been published), the author,
the creation or modification date, the keywords that the comment has generated and the comments.
Besides it allows modify the sentiment or polarity if the algorithm has interpreted in a wrong way a result and it
allows also eliminate a comment, in case of the approach reflects that, in fact, the comment is not referring to our
company, brand, product or managing people.


© Product Sheet

www.webopinion.es

REPORTS

• You can access to the menu REPORTS:
• Various possibilities of choice the
searching’s time
• Choice of keywords to trail for a
period
• Results easy interpretable depending
on different levels
• Obtaining a Balanced Scored Card
for period and for selected filter
• Distributing key words for a
period
• Distributing the comments’
polarity
• Distributing the comments’
sources and the cross tabs
with polarity
• Comments in SEO
• More actives authors
• Links that go to the
comments

• Intuitive surfing Menus, you can access to
the information trough a “click”
• In the example the user clicks in “see
negative results” of the period and he
obtains a table with negative comments.


© Product Sheet

www.webopinion.es

ONLINE REPUTATION INDEX - IReON

What you can´t
measure…

…you can´t
improve it
WebOpinion is the unique tool in the multisectorial market that offers monthly the IReON calculation and
manage the Online Reputation monthly.
The IReON index allows to monitor how is the company/product/brand/person each month in terms of Online
Reputation, being calculated through algorithms that combine different aspects like: if the Web speaks good or
badly about the company/brand/product/person, if you appear much or not, or who made the comments (if is
someone with authority and visibility in the Web or not).

The IReON index value is calculated based on different aspects of each opinion: the polarity, the impact it has
had so far, and the estimated impact for the future. For this, there are used techniques of sentiment analysis and
opinion mining, algorithms for calculating the relevance of the sources, predictions of the impact of opinions based
on polarity and other related algorithms.

The IReON index is property of Alma Technologies, based on an algorithm that has been trained for more than
one year to ensure maximum quality in its calculations.

The IReON index allows to make a monthly comparation of the Online Reputation of several companies, so that
becomes a reference to compare your competence.


© Product Sheet

www.webopinion.es

BENEFICIOS WEBOPINION

• WebOpinion is the tool for searching and monitoring of the Reputation Online. With a service guaranteed
24X7X365.

• Large investments in infrastructure aren’t needed to obtain a service of monitoring the Reputation Online.
Software as a Service (SaaS).

• WebOpinion is focused on the client and on the Information Value Management in the network, meaning a
reasonable cost for all the kind of Companies, including a particular monitoring of persons.

• WebOpinion tracks more than 150 millions of opinions, comments, criticisms, videos and news in the Network. It
classifies them according to the source and its importance in the net.

• WebOpinion uses advanced techniques of text analysis to recognize and classify the polarity of the news and
opinions (positives, neutrals and negatives) of the users.

• WepOpinion allows consult all the news and comments that mention your Company. Through a powerful search
engine, our customers can access to all the information in a effective way thanks to an algorithm that identifies
the approach of the text, focusing in the most important results for each user of the system.

• It produces each month the present and historical Index of Reputation Online (IReOn) and allows compare it with
the competition.


© Product Sheet

www.webopinion.es

Make the
most of the
Network With only one click, without any
effort and automatically, what the
clients, suppliers and partners
think about you in the Web

ALMA TECHNOLOGIES ABOUT ALMA GROUP
c/VALENTÍN BEATO 23 At ALMA we are specialized in providing technology solutions for large companies and
28037 institutions. Since 1994, our Group has worked to provide a comprehensive response
to our customers´ needs on the basis of a vision: Information technologies are a
MADRID necessary means to achieving excellence, what it has made an exceptional growth
TEL. +34 91 407 27 97 possible year by year, until we have situated ourselves as one of the top ten
multinational Spanish companies in Information Technologies.
FAX. +34 91 408 34 13
Alma develops its activities in two relevant areas: Services Area: integration system
projects, technological services and information and communication management;
www.grupoalma.com R+D+i Area: the factory of products and solutions that works for the development
and innovation of new technologies. Here we develop the complete chain from R+D+i
marketing@grupoalma.com
to the market and we launch new products and solutions, such as WebOpinion,
Esmero or SearchBox.


© Product Sheet

WebOpinion: Online Reputation Management Tool

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