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Online presence assessment

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Online presence assessment

  1. 1. Executive Education Executive Education Online Presence Assessment for use for Personal or Business profiles Marshall Sponder WebMetricsGuru INC Finalized for Fall 2016 Semester ©WebMetricsGuru INC 2015
  2. 2. Executive Education ©WebMetricsGuru INC 2016 Social Media Benchmarking for the Analytics Selfie Chanel Metric 3rd Party Tools Used Limitations (caveat) Blogs Domain Score Blog Analyzer http://www.webseoanalytics.com/free/seo- tools/blog-analyzer.php Public hosted Tumblr and WordPress can be reported instead of blog url. Could use Videos SocialBlade Creators Grade http://www.socialblade.com (use A through D Grade) Only works for YouTube Channels Twitter SocialBlade SocialBlade Twitter grade http://www.socialblade.com (use A through D Grade) Fragmented and shallow metrics make it imperative to look past followers. Facebook Likealyzer Score Likealyzer www.likealyzer.com/ Works on Facebook Business pages only LinkedIn Connections OR followers LinkedIn number of Connections (personal pages) or number of followers (Business Pages) None, but LinkedIn other provides priority metrics for paid customers. SEO LXRSEO Overall Score LXRSEO - https://lxrseo.com/seo-site-grader.htm Use the Overall Score of the domain. We do not know the details of how grading is arrived at. Only lets users do one search a day. Instagram SocialBlade Instagram Grade Use SocialBlade Instagram grade - http://socialblade.com/instagram/ We don’t know exactly how SocialBlade’s ranking algorithm works. Pinterest PinAuthority rank pinauthority.com Ranks each Pinterest account Depending on your goal(s), other metrics may be more important than PinAuthority rank. Local Search Listings MOZ Local MOZ Local https://moz.com/local - creates a local score of any business that has a physical address Local visibility does not include check in – geolocation data which is left out for now. Overall Web Presence Nibbler Score Nibbler produces an overall website score that factors in several factors - http://nibbler.silktide.com/en_US Free version of Nibbler only looks at 5 pages of your website (not sure which 5 it chooses).
  3. 3. Executive Education 1. Blog Influence Grade Point Score Notes 0 No blog (note, you can still get a domain score and yet not have a blog – therefore, a domain score with a blog is still an automatic 0) No blog is an automatic 0 1 Domain Score< 20 and no recent posts or less than 1 recent posts (within the last 30 days) – if no recent posts, demote to a 0. 2 Domain Score < 21 and at least 40 with at least 1 recent post within the last 30 days – if no recent post demote to a 1 3 Domain Scores between 41 And 60 with greater with up to 1 recent posts (within the last 30 days) – if no recent post demote to a 2. 4 Domain Scores between 61 To 80 with at least 1 recent post – if no recent post demote to a 3 5 Domain Scores 81 or above with 1 post done within the last 30 days – if not, demote to a 4. Use http://www.webseoanalytics.com/free/seo-tools/blog-analyzer.php ©WebMetricsGuru INC 2015
  4. 4. Executive Education What is a blog and how does it differ from a website? http://www.wikihow.com/Tell-the- Difference-Between-Blogs-and-Websites In accessing a blog, if it turns out to fit the profile of a website more closely than a blog, and there is no other blog mentioned on the website to access, defer the analysis – give them a 0 for “blog presence” and focus on the website analysis, instead. ©WebMetricsGuru INC 2015
  5. 5. Executive Education 2. Video Influence (SocialBlade)  Use on the YouTube Channel url. Note: if you do not yet have a channel, enter 0)  Note: Newly registered channels on SocialBlade may take a week or two before they are indexed by SB. Grade Point Score Notes 0 If there is No YouTube Channel Yet 1 D- Grade 2 D or D+ Grade 3 C, C+ or C- Grade 4 B, B+ or B- Grade 5 A, A+ or A- Grade ©WebMetricsGuru INC 2016
  6. 6. Executive Education  Note: SocialBlade has data on Instagram and Twitch which might be useful to explore. ©WebMetricsGuru INC 2016
  7. 7. Executive Education 3. Twitter Influence  SocialBlade/Twitter ©WebMetricsGuru INC 2015 Grade Point Score Notes 0 If there is no Twitter account 1 D- Grade range 2 D or D+ Grade range 3 C, C+ or C- Grade range 4 B, B+ or B- Grade range 5 A, A+, A++ or A- Grade range
  8. 8. Executive Education  SocialBlade easily provides a ranking of A-D for any Twitter account. ©WebMetricsGuru INC 2016
  9. 9. Executive Education 4. Facebook Influence  Use www.likealyzer.com/ Grade Point Score Notes 0 No Facebook business / fan page is an automatic 0. Also consider a Likelyzer score between 1-19 as a “0”. 1 Likelyzer score 20- 60n (we consider this basic visibility on Facebook) 2 Likelyzer score 61-70 3 Likelyzer score 71-80 4 Likelyzer score 81-90 5 Likelyzer score 91-100 ©WebMetricsGuru INC 2015
  10. 10. Executive Education  Likelyzer provides other information that could be useful for assessments, but for now, we are only looking at the main score (in this case “64”) and any recommendations that could help the page improve in its ranking.  http://likealyzer.com/facebook/roulettebrooklyn ©WebMetricsGuru INC 2015
  11. 11. Executive Education5. LinkedIn Influence - use LinkedIn connections for personal pages or followers for business pages. Grade Point Score Notes 0 No LinkedIn personal account (if an individual), OR no LinkedIn Business Page, if a Business or Organization – if both exist, pick the business page to analyze. 1 Less than 100 connections or less than 100 followers 2 201-300 connections or 201-300 followers 3 301 – 500 connections or 300-500 followers 4 501-1000 connections or 501-1000 followers 5 Over 1000 connections or over 1000 followers ©WebMetricsGuru INC 2015
  12. 12. Executive Education 6. SEO Assessment https://lxrseo.com/seo-site-grader.htm use the overall score Grade Point Score Notes 0 No grade – no website or blog, etc. 1 Overall Grade 1-20 2 Overall Grade 21-40 3 Overall Grade 41-60 4 Overall Grade 61-80 5 Overall Grade 81-100 ©WebMetricsGuru INC 2015
  13. 13. Executive Education https://lxrseo.com/seo-site- grader.html?finalURL=http://www.webmetricsguru.com/ ©WebMetricsGuru INC 2016
  14. 14. Executive Education 7. Instagram Assessment – use SocialBlade (SocialBlade.com/Instagram) ©WebMetricsGuru INC 2016 Grade Point Score Notes 0 If there is no Instagram account 1 D- Grade range 2 D or D+ Grade range 3 C, C+ or C- Grade range 4 B, B+ or B- Grade range 5 A, A+, A++ or A- Grade ramge
  15. 15. Executive Education  Instagram Grade is easily produced by SocialBlade ©WebMetricsGuru INC 2016
  16. 16. Executive Education 8. Pinterest Assessment http://pinauthority.com/<Pinterest account> Grade Point Score Notes 0 0 if no Pinterest account 1 PinAuthority 1-20 2 PinAuthority 21-40 3 PinAuthority 41-60 4 PinAuthority 61-80 5 PinAuthority 81-100 ©WebMetricsGuru INC 2015
  17. 17. Executive Education  Any account on Pinterest has a “PinAuthority” Score. Roulette doesn’t appear to have an Pinterest account, so it has a”0” for this assessment ©WebMetricsGuru INC 2015
  18. 18. Executive Education 9. Location (Local Directory Listings) Assessment Grade Point Score Notes 0 No score – if 0 By passing local check-in data which is too problematic to rate 1 Local Presence is 1-20 By passing local check-in data which is too problematic to rate 2 Local Presence is 21-40 By passing local check-in data which is too problematic to rate 3 Local Presence is 41-60 By passing local check-in data which is too problematic to rate 4 Local Presence is 61-80 By passing local check-in data which is too problematic to rate 5 Local Presence is 81-100 By passing local check-in data which is too problematic to rate  Use http://moz.com/local and look the current score ©WebMetricsGuru INC 2016
  19. 19. Executive Education ©WebMetricsGuru INC 2016
  20. 20. Executive Education 10. Website Assessment http://nibbler.silktide.com/en_US Grade Point Score Notes 0 0 = no website or no Nibbler Score (but if you have issues pulling up a report, make sure to rerun it a few times) 1 Nibbler 1 -2.0 2 Nibbler 2.1-4.0 3 Nibbler 4.1 -6.0 4 Nibbler 6.1-8.0 5 Nibbler 8.1-10 ©WebMetricsGuru INC 2015
  21. 21. Executive Education  Nibbler Score ©WebMetricsGuru INC 2015
  22. 22. Executive Education Example of what can be done with this “Data” ©WebMetricsGuru INC 2015  Synopsis:
  23. 23. Executive Education Summary Use this guide to fill out your Online Assessment for your Projects. ©WebMetricsGuru INC 2016

Hinweis der Redaktion

  • We need to define a score with posting.
  • Look up how Domain Score and ‘Authority are derived
  • Leave this alone
  • Watch for fake accounts –

    Caluculate - percentage
  • Modified
  • Leave as is
  • Continue to look for another metric
  • Add a local search component
  • Define what we call a website – also for blog

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