1. Smart Online Marketing
How to turn strangers into customers
Presented By
Sterling McKinley, CEO
Tuesday, January 28, 14
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Website: Mckinleymediagroup.com
9. Your customers are changing
Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg
Tuesday, January 28, 14
10. The way customers look for companies has
changed in today’s digital age
97% of internet users look for
local products and services online.
Source: BIA/Kelsey, User View Wave VII, March 20
Tuesday, January 28, 14
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24. 5 Website Design Tips
•Focus On Your Customer
•Clearly List Your Phone, Address & Email
•Give Something Away For Free
•Make It Easy To Use
•Make It Easy To Read
•Look At Your Competitors' Website
Tuesday, January 28, 14
31. 5 Search Engine Optimization Tips
•Content Is King
•Setup Local Profiles
•Use Targeted Keywords
•Blog
•Look into Adwords
•Look At Your Competitors' Website
Tuesday, January 28, 14
33. Clients that watch are 437% more
likely to make a purchase compared
to those that don’t.
Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
Tuesday, January 28, 14
38. 5 Tips For Social Media
15-30 minute chunks to monitor
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Support referral sources
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Respond to relevant questions
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Thank new followers or fans
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Snoop on the activity of your competition
Tuesday, January 28, 14
45. A Mobile Website
! A scaled down version of your Website
! Easy & quick way to get information
! A summary of your key points
! Loads fast & easy to make contact
! Be available 24/7 & anywhere
Tuesday, January 28, 14
46. QR Codes
A QR code is only as good as it’s landing page…
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Point to mobile optimized landing pages
Grab attention
Help spread mobile coupons
Build lists of mobile phone users
Run better marketing metrics
Easily share mobile media (photos/videos)
Achieve marketing objectives!
Tuesday, January 28, 14
47. 5 Tips Mobile Marketing
•Test your website on a cell phone
•Offer basic contact information
•Get a Mobile Website
•Use QR codes to connect with customers
•Offer deals and discounts
Tuesday, January 28, 14
48. Keep up with your Clients
Tuesday, January 28, 14
50. Businesses that can be found online are growing faster
Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.
Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Tuesday, January 28, 14
51. Smart Online Marketing Tips
1. Information is the new sales
2. Your Website must be user friendly
3. Social Media is about building relationships
4. Reach Customers anytime & anywhere with Mobile
5. SEO: Make sure customers can find you
Tuesday, January 28, 14
52. Contact Us
Sterling Mckinley, Online Marketing Specialist
Call: 410-630-1287 ext.1
Email: info@mckinleymediagroup.com
Website:mckinleymediagroup.com
MckinleyMediaGroup
MckinleyMediaGp
Tuesday, January 28, 14
