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Enterprise SEOSMX East,[object Object],Barbara C. Coll, CEOWebMama.com Inc.,[object Object],September 2011,[object Object]
WebMama MethodologyNever Leave it Up to the Search Engines,[object Object]
VMware,[object Object],Content for High Search Visibility,[object Object]
Strategic Goals:,[object Object],Category Ownership,[object Object],Keep the Customers Happy,[object Object],Solve a Problem that New Customers Need a Solution For,[object Object],Tactical Goals:,[object Object],Be Present When Needed,[object Object],Online Sales,[object Object],Lead Generation for Direct and Channel Sales ,[object Object]
Fully Optimized, Fully Indexed, High Visibility with Search,[object Object],All SEO Basics Covered,[object Object],(Guidelines built into CMS system),[object Object],Multiple Platforms,[object Object],Tech Pubs, KB (Consona), Communities (Jive), Store (Digital River), Typo3, Interwoven, more…,[object Object],What Next?,[object Object]
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
Web Team Organizational Structure,[object Object]
Help I can’t install the product!,[object Object],Can I talk with somebody please?,[object Object],Looking for Customer Support,[object Object],Support Comes in Different Flavours,[object Object],Give me information now!,[object Object],Has anybody seen this problem today?,[object Object],I already know what I am looking for but I can’t find it. ,[object Object]
Choices of Content,[object Object],Website content (CMS),[object Object],Support centers ,[object Object],Product information including documentation, release information,[object Object],Contact Support Information,[object Object],Knowledgebase (6 to 24 hour responses),[object Object],Tweets (instant information to customers),[object Object],Community (instant and archived information),[object Object],Tech Pubs,[object Object],Education/Training,[object Object]
Influencing Search Results,[object Object],Internal Linking – links and text,[object Object],Subdomains,[object Object],Keyword distribution decisions (tiger team),[object Object],Content writing,[object Object],Webmaster tools,[object Object]
Infrastructure Optimized for Search FriendlinessSEO Components Present and optimized for relevant keywordsContent Optimized for relevant keywordsInternal Linking points to key pages,[object Object]
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
Internal Linking Priorities,[object Object],Main Navigation,[object Object],Fly-over navigation,[object Object],Bottom Footer,[object Object],Related Links (right side bar),[object Object]
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
HP,[object Object],Using Competitive Keywords,[object Object]
Goal	,[object Object],Appealing content,[object Object],Use competitor’s brands words legally and where relevant,[object Object],  						Search Visibility,[object Object]
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll
Enterprise B2B SEO at SMX with Barbara 'webmama' Coll

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Enterprise B2B SEO at SMX with Barbara 'webmama' Coll

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