In an information rich world, librarians need to move beyond services and consider how they can design a library where they differentiate themselves and create experiences for people that they engage with.
10. Target: The Compass
• This strategic thinker has the big picture in
mind and uses research and information
gathering to make informed decisions about a
company’s future. Compasses are able to
identify growth and investment opportunities
from a mile away and need access to
information — both recent and historical. This
professional sets the organization up for
success by initiating the research and
analyzing it.
11. Target: The connector
• This well networked individual lives and
breathes news and information. As a “go-to”
source of information for others, their
personal and professional interests overlap—
in fact, they may be resident workaholics.
These individuals require access to a broad
range of information from different sources
including social media, print and online
news, research, TV/Radio etc..
12. Target: The Captain
• Captains need information quickly to make
near-term tactical decisions and longer-term
strategic decisions and set goals. Captains
initiate, delegate and receive/review research
conducted by mid-level and junior staff. They
also conduct initial research and then pass it
off to their colleagues to look into further.
13. Target: The Miner
• The Miner: The Miner wants targeted
information to stay on top of current events
particular to their industry, clients and
competitors. They’re often known for digging
up and gathering information independently
to make sure it’s pertinent, accurate and
credible.
14. Target: The Scout
• Scouts are reactive and make things happen.
They’re focused on the deliverables and their
research behaviors are triggered by events
and projects. Typically given assignments for
review, they’re always monitoring specific
topics or keywords to report to their superiors
as-it-happens.
15. Target:InfoPro
• The InfoPro is the one that lives and breathes
research and information. Methodical in their
thinking, these individuals identify, retrieve
and analyze information to determine the
connection between words, numbers, ideas
and people.
16. Describe your targets?
• The Compass
• The connector
• The Captain
• The Miner
• The Scout
• InfoPro
17. Position
“…As a profession that mediates information
from source to user—not unlike newspapers and
travel agents—our future challenge is avoiding
marginalization. We must determine how we fit
into a world that defines an exceptional user
experience as memorable, unique, and
exquisitely simple.”
Steven Bell
18. Taken from Digital Footprints
by Czerniewicz who adapted
this honeycomb from
PRESENCE
Social media? Get serious!
How do we position Understanding the functional
Extent to which
ourselves? you as the
building blocks of social media
Jan H. Kietzmann, Kristopher
librarian are Hermkens, Ian P.
visible to others McCarthy, Bruno S. Silvestre
SHARING CONNECTIONS Business Horizons (2011)
online
54, 241—251
Extent to which The extent to
you allow users which you relate
to exchange and to others in your
distribute your IDENTITY network
information
The extent to
which others can
identify you
online as a
CONVERSATIONS REPUTATION
librarian
Extent to which Your online
others engage standing and the
with you and extent to which
you with others GROUPS you influence
others
The extent of
your
engagement
with
communities
19. Identity
• Tools and • http://www.Klout.com
• http://www.Spezify,com
controls for
• Google Alerts
self • http://www.dandyid.org
promotion
20. Conversations
Extent to which • http://www.paltalk.com
others engage • http://www.oovoo.com
with you and • http://www.imvu.com
you with others • http://www.twitter.com
• http://www.skype.com
21. Sharing
• The extent to • http://sketchfu.com
• http://www.deviantart.com
which you
• http://www.flickr.com
allow users to • http://www.slideshare.net
exchange and • http://www.youtube.com
distribute
your
information
22. Presence
• The extent that • http://www.foursquare.com
• http://www.gowalla.com
others can know
if you are
accessible
23. Connections
• Forms of • http://www.friendsreunited.com
associations • http://www.myspace.com
that leads to • http://www.facebook.com
• http://www.linkedin.com
conversation, s
• http://www.bebo.com
haring, meeting • http://www.ning.com
s or “friends” • http://learnhub.com/
24. Reputation
Your online • http://www.blogger.com/
• http://www.wordpress.com
standing and the
• http://www.tumblr.com
extent to which • http://edublogs.org/
you influence http://twitter.com
others
26. Where is this library
positioned? Imposed
Policies
Collegial Bureaucratic
Freedom Control
Enterprise Corporate
Chosen
Policies
27. Control & Innovation
• Strategies driven by technology will find their
processes constrained by their adopted
technologies (Stiles)
• Unfamiliar requirements on unprepared staff
28. Position & Target
• Libraries are tremendously challenged to
provide memorable user experiences. For a
start, we tend to focus on the commodity. Our
commodity is information and when we allow
ourselves to be identified primarily as an
outlet for books and e-content we condemn
ourselves to the lower rungs of the user
experience.
35. Credits
• Thanks to @Zaana (Zaana Howard) for resources, thoughts and conversations
References
• Bell, S. (2008) Design Thinking - [Accessed 20 Oct 2011]
http://stevenbell.info/pdfs/ALdesignarticle.pdf
• Bernoff, J., & Li, C. (2010) Social Technographics - [Accessed 20 Oct 2011]
http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-
the-ladder.html
• Griffith , T. (201) The six data-savvy work personas [Accessed 20 Oct 2011]
http://gigaom.com/collaboration/the-six-data-savvy-work-personas/
• [Accessed 20 Oct 2011] http://gigaom.com/collaboration/the-six-data-savvy-work-
personas/
• Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. 2011. Social Media?
Get Serious! Understanding the Functional Building Blocks of Social Media.
Business Horizons, 54, 241-251 [Accessed 20 Oct 2011]
http://www.beedie.sfu.ca/Files/PDF/research/2011_Social_Media_BH.pdf
• Pine, J., II, & Gilmore, J.(1998). Welcome to the experience economy. Howard
Business Review, 76 (4), 97-105. [Accessed 20 Oct 2011] http://red-
tape.info/Images/Welcome to the Experience Economy Pine and Gilmore.pdf
36. Image Credits
• Slide 2 – CC Attribution Share Alike Some rights
reserved by Shishberg
• Slide 6 – Adbusters Poster
• Slide 7 – CC Attribution Share Alike Some rights
reserved by listentomyvoice
• Slide 17 - CC Attribution Noncommercial No Derivative
Works Some rights reserved by Rodrigo Vera
• Slide 28 - CC Attribution Some rights reserved by Dave
Hamster
• Slide 29 – CC Some rights reserved by ttcopley
Educational conversations can be supported by a variety of generic tools, including some with high bandwidth connectivity (Vyew). Other sites provide more structure and encourage international conversation (Think). For younger learners, the conversation may be set against more engaging visual scenery (Whyville). Chat discussion boards can support homework (Onionstreet). Users can create their own chat room (Chatmaker). Teachers also can link through discussion forums (Schoolhistory). http://vyew.com/sitehttp://www.think.com/enhttp://b.whyville.net/smmk/nicehttp://www.bbc.co.uk/onionstreethttp://www.chatmaker.nethttp://www.schoolhistory.co.uk/forum
Sites have emerged that welcome creative digital material organised by educators. An example is the education groups on YouTube (Reteachers) or those made by young people themselves (BBC blast). The more educational media of video and PowerPoint may be shared (Sentation). However, student class notes define one of the most shareable of educational products (Miniciti, Notecentric). http://youtube.com/group/reteachers http://www.bbc.co.uk/blast http://www.zentation.com http://www.miniciti.com http://www.notecentric.com
Some systems for sharing bookmarks are designed more for research and education users (Bibsonomy). Others centre on the collection and shared organisation of research publications (Citeulike). http://www.bibsonomy.org http://www.citeulike.org
Blogs allow chronological organization of thoughts, status, ideas. This means more permanence than emails.Blog hosting sites exist especially for students and teachers (Edublogs). Some student blog collections that are institutionally managed are publically readable; these exist in the domain of undergraduates (Warwick), secondary (Longeaton) and primary (Sandaigprimary). Academic publishers are now encouraging scientific authors to blog around their findings (Nature). http://edublogs.orghttp://www.sandaigprimary.co.uk/pivothttp://blogs.longeaton.derbyshire.sch.ukhttp://blogs.warwick.ac.ukhttp://www.nature.com/blog
CC Attribution Some rights reserved by Dave Hamster