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Design thinking

  1. y: Waleed Y. Fahmy Design Thinking A fst-forward tour about …
  2. About me • First line of code ‘90s • Part-time Graphic Designer ‘96 • B.Sc in Electrical Eng. ’00 • Second Adobe Certified Expert ’01 (Egypt) • Graphic designer, Interaction designer, User Experience designer, Product designer (20 years) • Founded webkeyz ’09 • First Google Design Expert ’15 (Middle East) • Father of 4 crazy kids
  3. • First UX & Product Design Agency in the Middle East • Clients in 6 countries, 100+ projects, 25 brilliant creative human being
  4. Expectations?
  5. so… Design Thinking Smart thinking Creative thinking Orthodox thinking other ways of thinking Design Thinking Scientific thinking
  6. Origins • Herbert A. Simon 1969, Robert McKim's 1973, Peter Rowe's 1987 • Rolf Faste 80s, 90s Stanford University: “Design thinking as a method of creative action” • David M. Kelley adapted Design Thinking for Business. Founded “IDEO” in 1991
  7. Design Thinking is… • A design-specific cognitive activities that designers apply during the process of designing • A methodology that helps people understand and develop creative ways to solve a specific issue, generally business oriented • A formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result • A form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem • A powerful tool to tackle the unknown, with the confidence you’ll end somewhere great :)
  8. Scientific Thinking vs Design Thinking • Scientific Thinking: Which begins by thoroughly defining all parameters of a problem to create a solution. • Design thinking: Identifies and investigates with known and ambiguous aspects of the current situation to discover hidden parameters and open alternative paths that may lead to the goal.
  9. Scientific Mindset vs Design Mindset • A scientific mindset is problem-focused • A design mindset is solution focused and action oriented towards creating a preferred future
  10. When to use Design Thinking? • Wicked Problems vs Tame Problems
  11. Design Thinking Principles 1. The human rule HPI-Stanford Design Thinking Program: Christoph Meinel & Larry Leifer 3. The ambiguity rule 2. The re-design rule 4. The tangibility rule
  12. Design Thinking Process(es)
  13. Design Thinking Process(es)
  14. Design Thinking Process(es)
  15. Design Thinking Process(es)
  16. Convergence vs Divergence
  17. Design Thinking Methods • Methods are NOT Processes • Methods are ways to do activities, Process is the plan you should follow. • Ex: Process “Empathy / Human Centric” Method: “Users Interviews, or 5 whys, etc..”