The vision of Masdar City (the world’s first zero-carbon city to be created before 2020) was shared by the Masdar City team at a September 16, 2009, business-to-business seminar held at MaRS.
The seminar attracted nearly 70 cleantech suppliers, green technology leaders, government policy makers and sector funders. This is an overview of the Masdar City Sustainability & Tech Roadmaps, presented at this seminar.
Sustainability & Tech Roadmaps - Ontario Clean Technology Business to Business Seminar
1. MasdarSustainability & Technology Roadmaps By: Dr. Nawal Al-Hosany Associate Director – Sustainability Mark Bone-Knell Department Manager – Intellectual Property
2. Outline Introduction Sustainability Definition Sustainability Approach at MasdarCity The Masdar Technology Roadmap Potential Areas of cooperation
4. What is Sustainability? Reducing our impact on our planet and a better way to do business Earth's resources MUST be used at a rate at which it can be replenished. Protecting our environment (future generations) Being as energy efficientas possible Reducing and recycling waste Minimising pollution
5. What is Sustainability? … a better way to do business … a value-added, problem-solving approach … the practice of delivering solutions that create a desirable future for people, business, environment … a healthy state of dynamic balance between human and natural systems “In the 21st Century, global citizenship is not just a corporate responsibility, but also a prime business opportunity to grow our company in new ways.”— Debra Dunn, Senior VP, Hewlett-Packard
6. Masdar City sustainability vision A Sustainable City providing the highest quality of life with the lowest environmental footprint Carbon Neutral 100 % Renewable Energy Zero Waste Fossil Fuel Free Zone
7. Masdar’s Strategic Objectives Promote Triple Bottom Line (TBL) excellence and integration Be a catalyst in TBL and cultural transformation of the region and beyond Create innovations and practices that provide a “Masdar Product Line” Assess new creative sustainable solutions and practices Encourage sustainable practices, addressing challenges, and to further global knowledge
8. Masdar’s Sustainable Solutions Defined Sustainable solutions create tenant value and innovation from economically viable, environmentally sensitive, and socially responsible approaches: Apply sustainability principles to planning, design, construction, and operations Favor long-term, systems-oriented, high-value problem-solving Reduce life cycle costs Reduce energy, water, and material consumption Reduce waste in all forms, including emissions and heat Engage tenant employees and stakeholders positively Protect natural resources for use by future generations
9. MASDAR requires a spectrum of solutions Selection of resources and technologies Criteria for success Technology Specifications Land Use Plan Phasing and financing Detailed design and construction Master Plan Design Phase refinement Regulatory Controls Vendor proposals Site conditions Physically-based detailed modeling Integrated Systems Model KPIs Sustainability Dashboard
18. Benefit of Being a Masdar “Strategic Enterprise” Decline in Living Systems Consequences for Business: Governments, standards, regulations Competition, prices, shortages, insurance Customer pressure, boycotts, bad publicity Employee recruiting, retention Community expectations and relations Defensive Enterprise Masdar Strategic Enterprise Time Population and Demand (Population x Affluence)
52. Technology Gap Analysis The Technology Roadmap process is tailored to identify the key gaps in the demands / expectations across all technology sectors: Water Waste Energy / District Cooling ICT Transportation
69. Reduce ICT and PRT demand28% Energy gap compare to 44% gap for 10% better than AD reference results 11% Energy gap compare to 31% gap for demand < 40% AD reference w/Roadmaps Use Seawater or Off-Site Ground Water for potable water w/Green Power at intake or well location On-site Desalination, Brine Management & Reuse All Energy Projects in top 31 ranked Roadmaps