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MasdarSustainability & Technology Roadmaps By:  Dr. Nawal Al-Hosany Associate Director – Sustainability  Mark Bone-Knell Department Manager – Intellectual Property
Outline Introduction Sustainability Definition Sustainability Approach at MasdarCity The Masdar Technology Roadmap Potential Areas of cooperation
What is Sustainability?
What is Sustainability? Reducing our impact on our planet and a better way to do business Earth's resources MUST be used at a rate at which it can be replenished. Protecting our environment (future generations) Being as energy efficientas possible Reducing and recycling waste Minimising pollution
What is Sustainability? … a better way to do business    … a value-added, problem-solving approach    … the practice of delivering solutions that create a desirable future for people, business, environment    … a healthy state of dynamic balance between human and natural systems “In the 21st Century, global citizenship is not just a corporate responsibility, but also a prime business opportunity to grow our company in new ways.”— Debra Dunn, Senior VP, Hewlett-Packard
Masdar City sustainability vision A Sustainable City  providing the highest quality of life with the lowest environmental footprint Carbon Neutral 	100 % Renewable Energy 	Zero Waste 	Fossil Fuel Free Zone
Masdar’s Strategic Objectives Promote Triple Bottom Line (TBL) excellence and integration  Be a catalyst in TBL and cultural transformation of the region and beyond  Create innovations and practices that provide a “Masdar Product Line” Assess new creative sustainable solutions and practices Encourage sustainable practices, addressing challenges, and to further global knowledge
Masdar’s Sustainable Solutions Defined Sustainable solutions create tenant value and innovation from economically viable, environmentally sensitive, and socially responsible approaches: Apply sustainability principles to planning, design, construction, and operations Favor long-term, systems-oriented, high-value problem-solving Reduce life cycle costs Reduce energy, water, and material consumption Reduce waste in all forms, including emissions and heat Engage tenant employees and stakeholders positively  Protect natural resources for use by future generations
MASDAR requires a spectrum of solutions Selection of resources and technologies Criteria for success Technology Specifications Land Use Plan Phasing and financing Detailed design and construction Master Plan Design Phase refinement Regulatory Controls Vendor proposals Site conditions Physically-based detailed modeling Integrated Systems Model KPIs Sustainability Dashboard
Sustainability Management System Measure Visualize Manage Operate
Sustainability Performance Themes
100% Renewable Energy
Carbon Neutral
Balancing Passive and Active Strategies
Zero Waste
Water Conservation
Mobility No fossil fuel cars Walking Cycling Segways
Benefit of Being a Masdar “Strategic Enterprise” Decline in Living Systems Consequences for Business: Governments, standards, regulations Competition, prices, shortages, insurance Customer pressure, boycotts, bad publicity Employee recruiting, retention Community expectations and relations Defensive Enterprise Masdar Strategic Enterprise  Time Population and Demand (Population x Affluence)
Masdar’s Bundles of Services:Achieving a Truly Sustainable Future Urban Sustainability Industrial Sustainability Governance Sustainability Federal Sustainability ,[object Object]
Context-Sensitive & Cultural Solutions
Green Buildings
Community Engagement
Ecological Currency
Natural Water Treatment
GHG Mitigation
Renewable Energy
LEAN Manufacturing
Green Chemistry
By-Product Synergy
Industrial Ecology

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