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TRANSATLANTIC COOPERATION
      Toronto, Canada
      February 25, 2011
          Presented by:
        Richard A. Bendis
       President and CEO
       Innovation America
Darwin on Collaboration
“ It is the long history of humankind (and animal kind, too)
  those who learned to collaborate and improvise most
  effectively have prevailed."
                                -Charles Darwin
Canada’s Future is Determined By the Present
The Global Innovation Imperative
•Innovation is Key to Growing and Maintaining
a Country’s Competitive Position in the Global
Economy and to address Global Challenges
•Collaboration among Small and Large
Businesses, Universities, and Research
Institutes is Essential for Innovation–
•New Institutions and New Incentives, are
increasingly important to support collaboration
and foster innovation
•Competitive advantages are increasingly tied
to human capital and innovation                   INNOVATION MATTERS
•Economic growth is closely related to
education/workforce, energy, climate
change, environmental, natural resource and
geopolitical issues
How Leading Nations Responding to the Innovation Imperative?

They are providing four things:

•High-level Focus
•Sustained Support for R&D:
Leveraging Public and Private Funds
•Support for Innovative SMEs
•New Innovation Partnerships to bring
new products and services to market
Note: Many countries are investing very
substantial resources to create, attract and
retain industries in leading sectors
Innovation Economy: Definitions & Terminology
• Knowledge is the confident
  understanding of a subject, potentially
  with the ability to use it for a specific
  purpose

• Knowledge economy is based on
  creating, evaluating, and trading
  knowledge

• Innovation is the creation and
  transformation of knowledge into new
  products, processes, and services that
  meet market need…….and
  interactions, entertainment forms, and
  ways of communicating and
  collaborating
Why Is Innovation Essential?


“INNOVATION
DISTINGUISHES
BETWEEN A LEADER
AND A FOLLOWER.”

   -STEVE JOBS
Innovation Ecosystem

INPUT                              “INTERACTION FIELDS”                              OUTPUT

                                      Education/ Human                               Jobs




                                                                Proof of Relevance




                                                                                                    Wealth Creation
Knowledge                                 Resources
                Proof of Concept
                                                                                     Wealth
 Creation                              Human Networks                                Creation
                                      Networks of Funds
    Basic                                                                            New Products
                                       Regional Clusters                             & Services
     &
Translational                         University-Industry
                                        Collaborations                               New Markets
  Research
                                         IP Strategies                               Companies


The concept of the innovation ecosystem stresses that the flow of
technology and information among people, enterprises and institutions is
key to a vibrant innovation process.
The New Locational Competition
Definition: The competition for economic activity

Intense and growing competition among nations and regions for
well paid jobs and improving living standards……….
Global Innovation Network
Global Open Innovation
Transatlantic Cooperation FP7
Program for Research of the
European Community (FP7).

•European Community’s main
instrument for funding R&D activities in
Europe, reflecting all aspects of EU
research policy
•Timing 2007-2013
•Budget: $53.2 billion Euros
•Four Specific Programs:
     •Cooperation
     •People
     •Capacities
     •Ideas.
Transatlantic Cooperation FP7
Program for Research of the
European Community (FP7).
Transatlantic Cooperation FP7 Examples
Leverage the Inherent Strengths of the Transatlantic
                                          Innovation Economy.
1. Reaffirm open investment policies and
   eliminate restrictions on foreign direct
   investment
2. Drive collaboration between and among
   American and European universities, research
   institutions, and the private sector.
3. Facilitate R&D investment through public-
   private partnerships and long-term incentives.
4. Fund pre-competitive scientific research and
   make it more readily available for
   commercialization.
5. Prevent the erosion of intellectual property
   rights (IPR) and ensure their consistent and
   effective enforcement.
Leverage the inherent strengths of the Transatlantic
                                          Innovation Economy.
6. Ensure that competition laws enhance
   efficiency and consumer welfare without
   restricting the commercial exploitation of
   IPR.
7. Promote the use of international standards
   and, where necessary, performance- based
   technology regulations.
8. Secure reliable and undistorted access to
   raw materials and encourage their efficient
   use.
9. Promote national deployment and
   maintenance of robust information
   technology (IT) infrastructure and allow
   access to innovative technologies.
10. Assess the implications of government
    policies on the process of innovation and
    share lessons learned with third countries.
Government’s Role in Innovation
•   Long term vision and planning
•   Identify gaps and trends in science,
    technology, innovation and SME
    development
•   Be a catalyst through long-term strategic
    investments and partnering
•   Develop a balanced and flexible research
    and development investment portfolio
•   Encourage private sector innovation
•   Establish performance-based research and
    development
•   Accelerate the commercial exploitation of
    creativity and knowledge, through innovation
    and research, to create wealth, grow the
    economy, build successful businesses and
    improve quality of life
The Importance of Trans-Atlantic Collaboration


“No other international
economic relationship comes
close in terms of profitability
or as a driver of innovation,
research and development.

I see no reason why we
should settle for less in the
                                     Maroš Šefčovic
21st century.”                    EU Vice President and
                                     Commissioner
Nokia and Microsoft Partnership
Canada and US Cross Border Facts
•300,000 travelers cross the
Canada US Border Everyday
•35,000 trucks cross the border
everyday
•$1.6 Billion of trade everyday
Canadian Based Digital Media Cross Border Collaborations
Internet Strategies for Tapping into Foreign Markets
•Use localization in your online
marketing
•Use local affiliate networks
•Use local social media
•Use the web to find local
freelance expertise




Source: Christian Arno, who is the founder and Managing Director of global translation services and localization agency Lingo24.
Key Difference Between Incubators and Accelerators

Incubators - incubators allow for
slower growth, although they
typically have some requirements as
to how long companies can remain
in the incubators before they
graduate.

Accelerators - as their name
implies, focus on an intense, boot-
camp-like experience to get new
businesses up and running in a
matter of months.
Accelerators
European Seed Camp
•Jumpstarts the entrepreneurial
community in Europe by connecting next
generation developers/entrepreneurs with
a top-tier network of over 400 mentors

•Seedcamp Week - Intensive week-long
event held in London every September
and is targeted at young entrepreneurs

•Micro seed fund to invest in startup
companies €50.000 for 8-10% equity

•Funded companies are hosted in London
for 3 months to grow and develop their
company
Startupbootcamp - Denmark
•startupbootcamp is a European
startup accelerator affiliated with
Techstars
•Startup cash €4,000 per team
member in micro capital.
•Access to our 75+ mentors – serial
entrepreneurs and experts
•10 teams joining for 3 months of
acceleration until Investor Day.
Incubators – Example:
Soft Landing Innovation Center
                Science Center



           The Science Center is
           an attractive “soft
           landing” place for
           international companies
           to launch their US
           businesses and a
           powerful economic
           engine for the regional
           economy.
Science Center Global Soft Landing
•Established in 2005
•Focus on Asia and Europe
•Country site visits: Greece, India,
China, Malaysia, Italy, South Korea,
Germany, Ukraine, Turkey, Spain, and
more…..over 75 site visits
•Relationships with JETRO (Japan),
Rhone/Alps Region (France) & Belgium
Trade Office (Wallonia Foreign Trade &
Investment), Spain, UK and Germany
•Project funded by U.S. Department of
Commerce - EDA
•$2.5M project for construction and
facility programs
•10,000 sq. ft. of wet laboratory and
offices
Innovation Capital Valley of Death

                     “VALLEY OF DEATH”
           POR /
Stage     Pre-Seed       Seed/Start-Up           Early           Later

         Founders, FFF           Angel Groups, IBED, SBIR     Venture Funds
            Bootstrapping
                                                                M&A, IPO
Source         Crowdfunding
                                 Accelerators Seed Funds,

         $0K             $500K                        $2.5M              $5.0M
Demand

Supply                           “VALLEY OF DEATH”
                                                              Secondary
                       Funding                                Funding
                          Gap                                 Gap
Bootstrapping
The term comes from the
German legend of Baron
Münchhausen pulling himself
out of the sea by pulling on his
own bootstraps.



Definition: “The act of starting a business
with little or no external funding”
Funding & Resources for Innovation Capital
 Seed    TBED    Federal   Angel   Entrepreneur




                 PCP
What is An Innovation Intermediary?

An Organization at the Center of the region’s, state’s or
 country’s efforts to align local technologies, assets and
  resources to work together on advancing Innovation.
21st Century Innovation Intermediary
                      Connectivity of
                        Key Human &
                     Institutional Players
                     Cluster Management


Leverage&Align                                          Research
ment of Funding &                                      &Marketingof
    Resources                                          the Strengths of
                                                        the Innovation
                                                          Economy
                           Programs
                         Commercialization
                          Direct Investment
                            Angel Capital
                           SBIR Programs
                    Technology Mining / Intellectual
                         Property Programs
Innovation Intermediary Commercialization Structure
    Investigation            Technical                  Market                 Business


Proof of Concept        Technology Concept       Market Needs             Venture Assessment
                        Analysis                 Assessment

Development Phase
Feasibility             Technology Feasibility   Market Study             Economic Feasibility


Planning                Engineering Prototype    Strategic Marketing      Strategic Business
                                                                          Plan

Introduction            Pre-Production           Market Validation        Business Start-Up
                        Prototype

Commercial Phase
Full Scale Production   Production               Sales and Distribution   Business Growth


Maturity                Production Support       Market Diversification   Business Maturity
Global Innovation Intermediaries



 http://www.nrc-cnrc.gc.ca/index.html

                                        http://europa.eu/index_en.htm




www.startupamericapartnership.org/

                                         www.innovationamerica.us
European Innovation Intermediaries



                                    http://www.innovasjonnorge.no
 http://www.cotec.pt



                                        http://www.vinnova.se
 http://www.tekes.fi




http://techsoutheast.ca/index.php       http://www.senternovem.nl
Fraunhofer German Innovation Intermediary
Canadian Innovation Intermediaries
MaRs Canadian Intermediary
MaRs Goal:To build great companies. And a vibrant and diverse Canadian
economy.

•MaRS helps entrepreneurs bring new and innovative ideas to the
marketplace.

•MaRs offers a comprehensive range of business services. And experienced
advisors guide our clients every step of the way.

•MaRS works with entrepreneurs in a range of sectors, including:
   •Advanced materials and engineering
   •Cleantech
   •Information technology,
   •Communications
   •Entertainment
   •Life sciences and health care
   •Social innovation
U.S. State Innovation Programs
Northeast Ohio U.S. Regional Ecosystem

N
JumpStart Ohio
•JumpStart Entrepreneurial
Network:
    •Intensive entrepreneurial
    development assistance to
    Northeast Ohio entrepreneurs
    leading high potential, early-
    stage companies by delivering:
•Venture Partners and
Entrepreneurs-in-Residence
programs through incubators.
•JumpStart Ventures:
    •Seed Capital Fund
•Jumpstart Inclusion Advisors
    •High impact minority and
    women-owned businesses
Partners in International Innovation




www.nvca.org
Innovation Across Borders - Session 7  richard bendis
Bill Gates - Microsoft



“Never before in
history has innovation
offered promise of so
much to so many in
so short a time.”
innovationDAILY



 Get a FREE subscription to
   Innovation America’s
innovationDAILY newsletter.

       Subscribe to:

 www.innovationamerica.us
Richard A. Bendis
      President and CEO
     Innovation America
   2600 Centre Square West
      1500 Market Street
    Philadelphia, PA 19102
        (215) 496-8102
    rbendis@bendisig.com
  www.innovationamerica.us
www.innovationamerica.us/daily

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Innovation Across Borders - Session 7 richard bendis

  • 1. TRANSATLANTIC COOPERATION Toronto, Canada February 25, 2011 Presented by: Richard A. Bendis President and CEO Innovation America
  • 2. Darwin on Collaboration “ It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed." -Charles Darwin
  • 3. Canada’s Future is Determined By the Present
  • 4. The Global Innovation Imperative •Innovation is Key to Growing and Maintaining a Country’s Competitive Position in the Global Economy and to address Global Challenges •Collaboration among Small and Large Businesses, Universities, and Research Institutes is Essential for Innovation– •New Institutions and New Incentives, are increasingly important to support collaboration and foster innovation •Competitive advantages are increasingly tied to human capital and innovation INNOVATION MATTERS •Economic growth is closely related to education/workforce, energy, climate change, environmental, natural resource and geopolitical issues
  • 5. How Leading Nations Responding to the Innovation Imperative? They are providing four things: •High-level Focus •Sustained Support for R&D: Leveraging Public and Private Funds •Support for Innovative SMEs •New Innovation Partnerships to bring new products and services to market Note: Many countries are investing very substantial resources to create, attract and retain industries in leading sectors
  • 6. Innovation Economy: Definitions & Terminology • Knowledge is the confident understanding of a subject, potentially with the ability to use it for a specific purpose • Knowledge economy is based on creating, evaluating, and trading knowledge • Innovation is the creation and transformation of knowledge into new products, processes, and services that meet market need…….and interactions, entertainment forms, and ways of communicating and collaborating
  • 7. Why Is Innovation Essential? “INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWER.” -STEVE JOBS
  • 8. Innovation Ecosystem INPUT “INTERACTION FIELDS” OUTPUT Education/ Human Jobs Proof of Relevance Wealth Creation Knowledge Resources Proof of Concept Wealth Creation Human Networks Creation Networks of Funds Basic New Products Regional Clusters & Services & Translational University-Industry Collaborations New Markets Research IP Strategies Companies The concept of the innovation ecosystem stresses that the flow of technology and information among people, enterprises and institutions is key to a vibrant innovation process.
  • 9. The New Locational Competition Definition: The competition for economic activity Intense and growing competition among nations and regions for well paid jobs and improving living standards……….
  • 12. Transatlantic Cooperation FP7 Program for Research of the European Community (FP7). •European Community’s main instrument for funding R&D activities in Europe, reflecting all aspects of EU research policy •Timing 2007-2013 •Budget: $53.2 billion Euros •Four Specific Programs: •Cooperation •People •Capacities •Ideas.
  • 13. Transatlantic Cooperation FP7 Program for Research of the European Community (FP7).
  • 15. Leverage the Inherent Strengths of the Transatlantic Innovation Economy. 1. Reaffirm open investment policies and eliminate restrictions on foreign direct investment 2. Drive collaboration between and among American and European universities, research institutions, and the private sector. 3. Facilitate R&D investment through public- private partnerships and long-term incentives. 4. Fund pre-competitive scientific research and make it more readily available for commercialization. 5. Prevent the erosion of intellectual property rights (IPR) and ensure their consistent and effective enforcement.
  • 16. Leverage the inherent strengths of the Transatlantic Innovation Economy. 6. Ensure that competition laws enhance efficiency and consumer welfare without restricting the commercial exploitation of IPR. 7. Promote the use of international standards and, where necessary, performance- based technology regulations. 8. Secure reliable and undistorted access to raw materials and encourage their efficient use. 9. Promote national deployment and maintenance of robust information technology (IT) infrastructure and allow access to innovative technologies. 10. Assess the implications of government policies on the process of innovation and share lessons learned with third countries.
  • 17. Government’s Role in Innovation • Long term vision and planning • Identify gaps and trends in science, technology, innovation and SME development • Be a catalyst through long-term strategic investments and partnering • Develop a balanced and flexible research and development investment portfolio • Encourage private sector innovation • Establish performance-based research and development • Accelerate the commercial exploitation of creativity and knowledge, through innovation and research, to create wealth, grow the economy, build successful businesses and improve quality of life
  • 18. The Importance of Trans-Atlantic Collaboration “No other international economic relationship comes close in terms of profitability or as a driver of innovation, research and development. I see no reason why we should settle for less in the Maroš Šefčovic 21st century.” EU Vice President and Commissioner
  • 19. Nokia and Microsoft Partnership
  • 20. Canada and US Cross Border Facts •300,000 travelers cross the Canada US Border Everyday •35,000 trucks cross the border everyday •$1.6 Billion of trade everyday
  • 21. Canadian Based Digital Media Cross Border Collaborations
  • 22. Internet Strategies for Tapping into Foreign Markets •Use localization in your online marketing •Use local affiliate networks •Use local social media •Use the web to find local freelance expertise Source: Christian Arno, who is the founder and Managing Director of global translation services and localization agency Lingo24.
  • 23. Key Difference Between Incubators and Accelerators Incubators - incubators allow for slower growth, although they typically have some requirements as to how long companies can remain in the incubators before they graduate. Accelerators - as their name implies, focus on an intense, boot- camp-like experience to get new businesses up and running in a matter of months.
  • 25. European Seed Camp •Jumpstarts the entrepreneurial community in Europe by connecting next generation developers/entrepreneurs with a top-tier network of over 400 mentors •Seedcamp Week - Intensive week-long event held in London every September and is targeted at young entrepreneurs •Micro seed fund to invest in startup companies €50.000 for 8-10% equity •Funded companies are hosted in London for 3 months to grow and develop their company
  • 26. Startupbootcamp - Denmark •startupbootcamp is a European startup accelerator affiliated with Techstars •Startup cash €4,000 per team member in micro capital. •Access to our 75+ mentors – serial entrepreneurs and experts •10 teams joining for 3 months of acceleration until Investor Day.
  • 27. Incubators – Example: Soft Landing Innovation Center Science Center The Science Center is an attractive “soft landing” place for international companies to launch their US businesses and a powerful economic engine for the regional economy.
  • 28. Science Center Global Soft Landing •Established in 2005 •Focus on Asia and Europe •Country site visits: Greece, India, China, Malaysia, Italy, South Korea, Germany, Ukraine, Turkey, Spain, and more…..over 75 site visits •Relationships with JETRO (Japan), Rhone/Alps Region (France) & Belgium Trade Office (Wallonia Foreign Trade & Investment), Spain, UK and Germany •Project funded by U.S. Department of Commerce - EDA •$2.5M project for construction and facility programs •10,000 sq. ft. of wet laboratory and offices
  • 29. Innovation Capital Valley of Death “VALLEY OF DEATH” POR / Stage Pre-Seed Seed/Start-Up Early Later Founders, FFF Angel Groups, IBED, SBIR Venture Funds Bootstrapping M&A, IPO Source Crowdfunding Accelerators Seed Funds, $0K $500K $2.5M $5.0M Demand Supply “VALLEY OF DEATH” Secondary Funding Funding Gap Gap
  • 30. Bootstrapping The term comes from the German legend of Baron Münchhausen pulling himself out of the sea by pulling on his own bootstraps. Definition: “The act of starting a business with little or no external funding”
  • 31. Funding & Resources for Innovation Capital Seed TBED Federal Angel Entrepreneur PCP
  • 32. What is An Innovation Intermediary? An Organization at the Center of the region’s, state’s or country’s efforts to align local technologies, assets and resources to work together on advancing Innovation.
  • 33. 21st Century Innovation Intermediary Connectivity of Key Human & Institutional Players Cluster Management Leverage&Align Research ment of Funding & &Marketingof Resources the Strengths of the Innovation Economy Programs Commercialization Direct Investment Angel Capital SBIR Programs Technology Mining / Intellectual Property Programs
  • 34. Innovation Intermediary Commercialization Structure Investigation Technical Market Business Proof of Concept Technology Concept Market Needs Venture Assessment Analysis Assessment Development Phase Feasibility Technology Feasibility Market Study Economic Feasibility Planning Engineering Prototype Strategic Marketing Strategic Business Plan Introduction Pre-Production Market Validation Business Start-Up Prototype Commercial Phase Full Scale Production Production Sales and Distribution Business Growth Maturity Production Support Market Diversification Business Maturity
  • 35. Global Innovation Intermediaries http://www.nrc-cnrc.gc.ca/index.html http://europa.eu/index_en.htm www.startupamericapartnership.org/ www.innovationamerica.us
  • 36. European Innovation Intermediaries http://www.innovasjonnorge.no http://www.cotec.pt http://www.vinnova.se http://www.tekes.fi http://techsoutheast.ca/index.php http://www.senternovem.nl
  • 39. MaRs Canadian Intermediary MaRs Goal:To build great companies. And a vibrant and diverse Canadian economy. •MaRS helps entrepreneurs bring new and innovative ideas to the marketplace. •MaRs offers a comprehensive range of business services. And experienced advisors guide our clients every step of the way. •MaRS works with entrepreneurs in a range of sectors, including: •Advanced materials and engineering •Cleantech •Information technology, •Communications •Entertainment •Life sciences and health care •Social innovation
  • 41. Northeast Ohio U.S. Regional Ecosystem N
  • 42. JumpStart Ohio •JumpStart Entrepreneurial Network: •Intensive entrepreneurial development assistance to Northeast Ohio entrepreneurs leading high potential, early- stage companies by delivering: •Venture Partners and Entrepreneurs-in-Residence programs through incubators. •JumpStart Ventures: •Seed Capital Fund •Jumpstart Inclusion Advisors •High impact minority and women-owned businesses
  • 43. Partners in International Innovation www.nvca.org
  • 45. Bill Gates - Microsoft “Never before in history has innovation offered promise of so much to so many in so short a time.”
  • 46. innovationDAILY Get a FREE subscription to Innovation America’s innovationDAILY newsletter. Subscribe to: www.innovationamerica.us
  • 47. Richard A. Bendis President and CEO Innovation America 2600 Centre Square West 1500 Market Street Philadelphia, PA 19102 (215) 496-8102 rbendis@bendisig.com www.innovationamerica.us www.innovationamerica.us/daily

Hinweis der Redaktion

  1. The concept of the innovation ecosystem stresses that the flow of technology and information among people, enterprises and institutions is key to a vibrant innovation process.
  2. Online marketing is one of the most effective ways of establishing a presence in foreign markets. You are likely to see a good return on your investment in a properly localized website. Don't rely on your English-language website to do the job for you overseas. A website localized for your target market will build trust amongst consumers and potential trade partners.If you're planning to launch an e-commerce website in a foreign market, local affiliate networks could prove useful in your online marketing mix. Apart from the large global affiliate networks, there are many others operating solely within regional markets.One of the biggest risks in tapping into foreign markets is hiring staff overseas. It's not just remuneration that saps the budget; the recruitment process, handling legislation and training are also big costs. And, of course, you'll need premises for them to work in. However, the web has enabled millions of freelance contractors to offer their services on the global market. Whether you need a PR professional, a virtual assistant, a sales director, finance officer or pretty much any other expert, you can find them via online marketplaces like Elance.com or Guru.com.