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Tommi Larsen: Når verden blir mobil (Webdagene 2011)

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1 Tommi Larsen Nordic Head of Mobile
“Every 4 seconds a child is born… and 15 mobile phones are sold.” -The Economist
In the competitive market place of mobile phones, new technologies come out over night, change everything, and then become simply “ordinary” a week later.
I mars var 90% avNetComssolgtemobiler en smarttelefon. NETCOM 7 APRIL 2011
Mobil - det 7. massemedia
Tilgjengelighvorsomhelst: PLACESHIFTING
Tilgjengelignårsomhelst: TIMESHIFTING
91% of mobile users keep their phone within 1 meter reach, 24x7. China mobile/Morgan Stanley
“I have the answer to every question ever asked, right here in my pocket.” - Chris Anderson, editor of Wired
[object Object],[object Object]
KONTORET I LOMMA
Nåharteknologiskefremskrittgjortdetsomførnærmestbleuglesett, omtildetmotsatte.
“ Fundamentally, “mobile” refers to the user, and not to the device or the application.”-Barbera Ballard
Gule Sider skalleverenytteverdi
Hvabetyrdet for våreannonsører?
iPad usage has taken off ,[object Object]
Usage is mainly ”surfing”, news, e-mail, social media and games,[object Object]
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