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Demystifying creative briefs
- 2. Why are we here? To understand: What a creative brief is How to create one Why you need one
- 3. What Does the Internet say? “A creative brief is a document created through initial meetings, interviews, readings and discussions between a client and designer before any work begins”
- 4. What Does Seyi say? A creative brief is a ● Time saver ● Energy saver ● Life saver
- 5. How do I make one? ● Client name & Project description ● Background/Overview ● Target Audience ● Objective(s) ● Deliverable(s) ● Channel(s) ● Channel Activities/Action Plan/ Strategy Overview ● Ad Format(s)
- 6. Why do I need one? ● Eliminates confusion ● Creates structure ● Facilitates planning ● Provides clarity for both parties ● Saves time & increases efficiency
- 7. Life Without Creative Briefs
- 8. C’EST FINI!
Hinweis der Redaktion
- And also to look at my fine face
- Bla bla bla...
- The “Brief” is what you’re gonna do The “Creative” is how you’re gonna do it Client has a problem, you are providing a solution based on information gathered.
- KEY ELEMENTS: Get all info from client at initial meeting.. In person, via email, or over the phone 10-15 Slides: Google slides, ppt, prezi etc. More slides for more complicated/higher budget clients Engaging, colorful, eye catching, informative. Sort of a first impression of what your company can offer Can someone tell me why the budget is important? It’s the difference between creating a 300k social media management campaign and a 20mill 360 campaign. At least get a RANGE! Can we go crazy or nah? That’s 45k or 3mill commission
- ***Why should i care?**** When done properly, of course! Must create a win-win situation!
- What Agency life would look like without creative briefs- Don’t let this be you But in all seriousness, it’s a very important and crucial piece of the overall client experience with your agency -first impressions -helps both parties Makes life easier
- Any questions?