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Edison Research Presents: Share of Ear May 2014

Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.

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May 2014 
Share of Ear 
TM 
Americans’ Share of Time Spent 
Listening to Audio Sources
Owned Music 
(CDs, Digital music files, etc.) 
20.3% 
Streaming Audio 
11.6% 
SiriusXM 
7.7% 
TV Music Channels 
(e.g. Music Choice) 
5.2% 
Podcasts 
1.7% 
Other 
1.5% 
Share of Ear 
Americans’ Share of Time Spent 
Listening to Audio Sources 
AM/FM Radio 
52.1% 
May 2014 
TM 
Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the 
share of time spent with each. The Streaming Audio category includes Internet Radio and On-Demand Audio services. Internet Radio 
includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio 
includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody. Based on a nationally representative sample of 2,096 Americans 
ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
Internet 
Radio 
13.6% 
SiriusXM 
11.1% 
May 2014 
Share of Ear 
AM/FM Radio 
75.3% 
Pandora 
9.2% 
Other 
4.4% 
Share of Radio Services 
TM 
Source: Edison Research. Americans spend an average of 2 hours and 48 minutes each day consuming radio services. This graph 
represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24- 
hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
Internet 
Radio 
15.3% 
May 2014 
Share of Ear 
AM/FM Radio 
84.7% 
Pandora 
10.3% 
Other 
5.0% 
Age 13+ 
AM/FM + Internet Radio 
TM 
Source: Edison Research. Americans age 13+ spend an average of 2 hours and 29 minutes each day consuming AM/FM or Internet Radio. 
This graph represents the share of time spent with each. Based on a nationally representative sample of 2096 Americans ages 13+ who 
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
May 2014 
Share of Ear 
TM 
Internet 
Radio 
Pandora 
13.9% 
AM/FM Radio 20.9% 
79.1% 
Other 
7.0% 
Age 18-49 
AM/FM + Internet Radio 
Source: Edison Research. Americans age 18-49 spend an average of 2 hours and 8 minutes each day consuming AM/FM or Internet Radio. 
This graph represents the share of time spent with each. Based on a nationally representative sample of 1132 Americans ages 18-49 who 
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
Internet 
Radio 
29.0% 
May 2014 
Share of Ear 
AM/FM Radio 
71.0% 
Pandora 
20.3% 
Other 
8.7% 
Age 18-24 
AM/FM + Internet Radio 
TM 
Source: Edison Research. Americans age 18-24 spend an average of 1 hour and 48 minutes each day consuming AM/FM or Internet Radio. 
This graph represents the share of time spent with each. Based on a nationally representative sample of 207 Americans ages 18-24 who 
completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

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Edison Research Presents: Share of Ear May 2014

  • 1. May 2014 Share of Ear TM Americans’ Share of Time Spent Listening to Audio Sources
  • 2. Owned Music (CDs, Digital music files, etc.) 20.3% Streaming Audio 11.6% SiriusXM 7.7% TV Music Channels (e.g. Music Choice) 5.2% Podcasts 1.7% Other 1.5% Share of Ear Americans’ Share of Time Spent Listening to Audio Sources AM/FM Radio 52.1% May 2014 TM Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the share of time spent with each. The Streaming Audio category includes Internet Radio and On-Demand Audio services. Internet Radio includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 3. Internet Radio 13.6% SiriusXM 11.1% May 2014 Share of Ear AM/FM Radio 75.3% Pandora 9.2% Other 4.4% Share of Radio Services TM Source: Edison Research. Americans spend an average of 2 hours and 48 minutes each day consuming radio services. This graph represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24- hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 4. Internet Radio 15.3% May 2014 Share of Ear AM/FM Radio 84.7% Pandora 10.3% Other 5.0% Age 13+ AM/FM + Internet Radio TM Source: Edison Research. Americans age 13+ spend an average of 2 hours and 29 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 2096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 5. May 2014 Share of Ear TM Internet Radio Pandora 13.9% AM/FM Radio 20.9% 79.1% Other 7.0% Age 18-49 AM/FM + Internet Radio Source: Edison Research. Americans age 18-49 spend an average of 2 hours and 8 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 1132 Americans ages 18-49 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 6. Internet Radio 29.0% May 2014 Share of Ear AM/FM Radio 71.0% Pandora 20.3% Other 8.7% Age 18-24 AM/FM + Internet Radio TM Source: Edison Research. Americans age 18-24 spend an average of 1 hour and 48 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 207 Americans ages 18-24 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 7. Internet Radio 18.3% May 2014 Share of Ear AM/FM Radio 81.7% Pandora 12.0% Other 6.3% Age 25-54 AM/FM + Internet Radio TM Source: Edison Research. Americans age 25-54 spend an average of 2 hours and 24 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 1085 Americans ages 25- 54 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 8. 72 39 26 21 13 11 6 5 May 2014 Share of Ear One Day Reach: Percent who reported listening to each audio type on their listening day TM AM/FM Radio Owned Music Streaming Audio Internet Radio SiriusXM TV Music Channels On-Demand Audio Podcasts Source: Edison Research. This graph represents the portion of respondents reporting any listening to each audio type. The Streaming Audio category includes Internet Radio and On-Demand audio services. Internet Radio includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 9. Other Internet Radio Brands Share of Ear Share of Internet Radio Pandora 32% 68% May 2014 TM Source: Edison Research. Americans spend an average of 22 minutes each day consuming Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24- hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 10. News 8% Personalities/ Talk Shows 9% Sports 3% Share of Ear Audio listening by content type Music 80% May 2014 TM Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the share of time spent listening to each content type. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  • 11. Computer 12% Mobile Device 18% SiriusXM Receiver 6% TV Audio Channels (e.g. Music Choice) 6% CD Player 5% May 2014 Share of Ear AM/FM Radio Receiver 50% Internet Connected TV/ Device 1% Other 2% Audio listening by device TM Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the share of time spent listening on each device. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com