Learn how businesses are using popular social media tools like Twitter, Facebook, LinkedIn and YouTube for online promotion. A presentation given for the Derby Chamber of Commerce on behalf of Wichita Area Technical College.

1. Social Media for Businesses
Grow your business
using social media

2. What is Social Media

3. Boone Oakley on YouTube

4. @52Teas on Twitter
Our @52teas account on Twitter has single-handedly
saved this business from extinction. Prior to Twitter we
shipped one to two packages of our custom, hand-crafted
artisan tea blends every 2-3 weeks. We are currently
shipping 40-50 parcels a week on average to all parts of
the US and Canada, Germany, UK, Australia, and the
Netherlands.

5. Social Media Stats
300 Millions Users ? Millions 1min = 10 hrs
20 Millions Users 47 Millions Users

6. New Era of Marketing
Traditional Media New Media
● TV ● Immediate interaction
● Radio & Feedback
● Print ● Data driven
● Direct Mail ● Practically real-time
● Self produced media
'Broadcast' ● Relationships

7. New Era of Marketing
● @Garyvee spent 1800
1700
$7,500 via three 1600
marketing /
1400
1200
advertising 1000
channels. 800
600
● Then Tweeted, for 400
300
free and got 1,700
240
200 170
orders in 48 0
Billboard Radio Direct Mail Twitter
hours.

8. Brand & Reputation Management
Every day, people discuss your personal and corporate
reputations on blogs, forums, and websites. This kind
of transparency requires new reputation management
skills.

9. Social Media Strategy
What are your Goals
Who is your Audience
What is your Approach
= Social Media Initiatives

10. User name or Vanity URL

11. Social Media Tools
Learning tools can be easy.
Earning someone's trust, maintaining credibility,
creating a sense of belonging to a community can
be harder.
It can take time to build your reputation on social
media sites.

12. LinkedIn
● Personal or Company
● Job Seekers
● Employers
● Belong to groups
● Discussions, Q&A
● Recommendations
● Video

13. LinkedIn

14. YouTube
● Watch/Share/Comment
● Embed into your site
● Record real-time
● Product Reviews
● Promote your business
● Advertise
http://www.youtube.com/wichitabootcamp

15. Facebook
Facebook.com/mycompanyname

16. Pages, Groups, Profiles
● Pages =
public figure, business, or brand
● Groups =
your personal Facebook experience
● Profiles =
personal page

17. Facebook Ads
● Like Google AdWords
● Content Ads
● Event or Fan Page Ads
● CPC or CPM

18. Facebook Fan Box
The Fan Box is a social
widget that allows
Facebook Page owners
to attract and gain
Facebook fans from
their own website.

19. Twitter
● Like a blog, 140
characters
● Like Facebook status
updates
● Like instant
messaging
● Like world wide
chatroom

20. Getting Started With Twitter
● Create your Twitter account
● Add your logo or photo
● Add your bio and link to website
● Build your network
● Engage your community
● Track and analyze results

21. Your Twitter Image

22. Build Your Network
● Address book
● Top followers
● Follow other peoples followers
● Search.Twitter.Com for your interests
● Follow people who follow you

23. Engage Your Community

24. Save Your Favorites
● Fav the nice
things said about
you
●
Great list of 3rd
party references
for your company

25. Give people a reason to follow you
Publish things that fit within your
brand, but that are also interesting
and helpful to your audience.

26. Track and Analyze
@replies
#hashtags

27. Tools
rd
Twitter's open API allows for 3 party applications
Blog Twitter

28. Find this online
•MiaLynnLee.com
•Slideshare.net/webbiegirl
•Delicious.com/mialynnlee/socialmedia