Twitter for Your Small Business. Presented by Dennis Lembree for the Hadley School for the Blind, March 28, 2012.

1. Networking with Twitter, Part 2
Twitter for Your Small Business
Presented by Dennis Lembrée
for the Hadley School for the Blind
March 28, 2012
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2. Agenda
∗ About Me ∗ Tools
∗ Quick Review ∗ Maintenance
∗ Your Profile ∗ What Not To Do
∗ Writing a Tweet ∗ Security
∗ What to Tweet ∗ Beyond Twitter
∗ Creating Lists ∗ Questions?
∗ Strategies ∗ Contact
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3. About Me
∗ Author of Easy Chirp
∗ Author of Web Axe
∗ Day job at PayPal
∗ Also worked for Ford, Google & Disney and a few
start-ups
∗ Live in Cupertino, CA with wife and 2 boys
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4. Quick Review
∗ Choose a short, memorable username that identifies
you/your business.
∗ A retweet (RT) is when you pass along another’s tweet; a
quote tweet (QT) is when you comment on it.
∗ Clicking #hashtag takes you to Search Results page.
∗ A direct message (DM) is a private text to another user.
∗ Easy Chirp is a web-accessible Twitter app which provides
tools such as Search, Lists, Trends, Links.
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5. Your Profile
∗ Complete:
∗ Full Name
∗ Avatar
∗ Description
∗ Location
∗ URL
∗ Consider using more than one account.
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6. Your Profile
∗ Consider submitting to directories.
∗ http://wefollow.com/
∗ http://listorious.com/
∗ http://www.twellow.com/
∗ http://justtweetit.com/
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7. Writing A Tweet
∗ Use concise, simple language.
∗ Proper grammar and punctuation.
∗ Avoid slang & foreign phrases.
∗ Include subject in replies.
∗ With multiple account owners:
∗ Use ^ + initials to indicate author at end of tweet.
∗ Leave at least a dozen characters for room for others
to more easily QT.
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8. Using Hash Tags
∗ Not too many
∗ End of tweet best
∗ CamelCase when more than one word
∗ #WebDesign
∗ #SocialMedia
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9. Using Hash Tags
∗ RT @codepo8:
I always #snigger at #people #thinking #everything in
a #tweet should be a #tag - #probably had a #social
#media #coaching
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10. What to Tweet
∗ Press releases ∗ Contests
∗ Events ∗ Promotions
∗ Related articles ∗ Lead Generation
∗ Answer a question; ∗ Emergencies
customer support ∗ Thank tweeps
∗ Ask question ∗ Praise (not too often!)
∗ Staff changes
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11. Creating Lists
∗ In Easy Chirp, go to Lists/Create List
∗ To create list, enter
∗ Name
∗ Description (optional)
∗ Privacy (public or private)
∗ Subscribers: users following this list
∗ Members: users on this list
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12. Strategies
∗ Frequency
∗ Per day – no magic number; suggest 1 to 15
∗ Time of day – find your niche
∗ Concentration – space them out
∗ Use tools to help – more later
∗ Be consistent
∗ Frequency, tone, content
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13. Strategies
∗ Repurpose content (sources, angles)
∗ Use different media types (audio, video, location)
∗ Quality over quantity
∗ Focus on positive
∗ Find niche; stay focused
∗ Be courteous (give credit, give thanks, respond to all direct
tweets and questions)
∗ Admit mistakes
∗ Timing tweets
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14. Strategies
∗ Save characters!
∗ Use URL shortener
∗ Use “: ” instead of “ – ”
∗ Use HT instead of via
∗ Removed unnecessary words
∗ Use “seeks” instead of “is looking for”
∗ Remove “a” or “the”
∗ Remove “For more” or “learn about it here” in front of URLs.
∗ Remove hash tags.
∗ Watch out for duplicate hash tags!
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15. Tools
∗ Who Twittered my web page?
∗ http://backtweets.com/
∗ Search for a specific link mentioned on Twitter
∗ How many tweets do I average per month?
∗ http://tweetstats.com/
∗ Lists Tweets show per hour, per month & reply stats.
∗ Very popular; may require long wait.
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16. Tools
∗ How can I schedule a tweet?
∗ http://twuffer.com/
∗ http://slowtweet.appspot.com/
∗ How can I find a tweet from a month ago?
∗ Try http://Topsy.com
∗ You cannot use the Search API to find Tweets older than
about a week.
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17. Maintenance
∗ Fine-tune account info.
∗ Clean-up followers and following.
∗ Browse thru listings.
∗ http://www.ManageFlitter.com
∗ http://www.refollow.com/
∗ Don’t forget your Lists!
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18. What Not To Do
∗ Auto DM
∗ Protect tweets
∗ Argue
∗ Repeat tweets (too much)
∗ Abusing trending topics or hashtags
∗ Use an auto-responder (spammy, impersonal)
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19. Security
∗ Change password monthly.
∗ Review approved apps; revoke suspicious or
infrequently used apps:
∗ Twitter.com
∗ Settings/Apps
∗ Click “Revoke access” under app name
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20. Security
∗ How can tell a spammer?
∗ Very few followers/following.
∗ No avatar photo, or pic of model.
∗ Many times tweet: @YourUsername TheirURL
∗ Block and report spam accounts.
∗ d spam @SpammerUsername
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21. Beyond Twitter
∗ Website
∗ Blog
∗ Use and synch with other social media
∗ LinkedIn
∗ Facebook
∗ Google+
∗ Foursquare
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22. Beyond Twitter
∗ Marketing; put @username on:
∗ Business cards
∗ Ads
∗ Signs
∗ Flyers
∗ Email signature
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23. Questions?
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24. Contact
∗ Web Sites
∗ www.EasyChirp.com
∗ WebAxe.blogspot.com
∗ www.DennisLembree.com
∗ Twitter Accounts
∗ @EasyChirp
∗ @WebAxe
∗ @DennisL
∗ SlideShare
∗ www.slideshare.net/webaxe/presentations
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