Digital R&D Fund for Arts and Culture: Digital Day (Bristol) Case study: The story of PIRL - a platform to make your own iPhone apps Jo Reid, Calvium and Clare Reddington, Watershed For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/

1. Case study: The story of PIRL Clare Reddington (Watershed / iShed) & Jo Reid (Calvium)

2. Project Overview Watershed, Calvium, Historic Royal Palaces, Bristol Old Vic, Bristol City Council/mShed, TLT, Technology Strategy Board November 2009 - April 2011 To extend the markets for mobile content by developing authoring and delivery services that make it easy to build and deliver context-based mobile applications.

3. Why work with artists? Positive creative tension

4. Overview of technology work packages WP2:online editing tools WP4:mobile phone apps WP7:pilots WP6:commerce& DRM WP5:digital rights WP3: back-end services(storage, transcoding, publishing...)

5. Online editor

7. Developed a technology platform for creating, publishing, delivering and experiencing context-based mobile media

8. Enabled partners to explore, demonstrate and deploy pilot projects

9. Provided a foundation for commercial exploitation“This is one of the best projects I have dealt with either under IST, DTI or TSB systems. The project knew what it wanted to achieve from inception, and has maintained that momentum throughout...” TSB Reviewer Text