Digital R&D Fund for Arts and Culture: Digital Day (Bristol) Case study: artplayer.tv Roger McKinley, Production Manager, FACT Dave Moutrey, Director & Chief Executive, Cornerhouse Preparing for Internet TV and creating opportunities for venues and artists. On 7 June 2011 Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA) announced a new £500,000 Digital R&D Fund for Arts and Culture, for projects that harness digital technologies to connect with wider audiences and explore new ways of working. Project proposals will focus on six key ares: six areas: user-generated content and social media; distribution; mobile, location and games; data; resources; and education and learning. The Digital days aim to: - encourage new partnerships and collaborations between arts and cultural organisations and technology companies - inform participant about opportunities of using digital technologies - provide information on the Digital R&D Fund for Arts and Culture. For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/

1. Roger McKinley, Production
Manager – FACT
Case Study: Artplayer.tv –
preparing for internet TV and
creating opportunities for venues
and artist

3. FACT
FACT (Foundation for Art and Creative
Technology) has been supporting the UK
video, film and new media arts scene for
over 20 years with groundbreaking
exhibitions, education and research
projects and support services. The
organisation aims to pioneer new forms of
artistic and social interaction with
individuals and communities.
During its history, FACT has commissioned
and presented over 250 digital media
works with artists including Pipilotti Rist,
Bill Viola, Apichatpong Weerasethakul, Vito
Acconci and Isaac Julien.

5. IT IS NOT A FACT PRODUCT
IT IS AN ASSET FOR THE ARTS SECTOR
X

6. What is it?
A Free to Use, Online, National Media
Player for the Arts
Designed for National Portfolio Organisations, as a single
site to gather their moving image content, for all to see
Developed by

7. What Will it Look Like?
Website

8. With partners from different arts practices:

9. Apart from a platform, what else is artplayer.tv providing?
Training in recording techniques
Training in editing techniques
Training in managing content

10. What might this content look like?
Copyright Site Gallery

11. Who Wants and Needs It? – Statistics bit (Response rate 145 RFOs)
70% of organisations produce their own video content.
86% publish their own video content online.
Organisations own websites (36%)
75% feel that their organisation would benefit from video production training for
their staff.
93% of organisations would be interested in using an online video platform.
Key factors to organisations:
“The platform’s success in promoting the UK arts industry” (81%)
“The amount of traffic that is generated to the organisation’s website” (78%)
“The relevance of the website’s audience” (74%).
Survey by

12. What is currently used? (Response rate 145 RFOs)
Arts Organisations use of video sharing platforms
YouTube (84%)
Vimeo (41%)
Organisations own websites (36%)
Facebook (15%)
Survey by

13. Who Wants and Needs It?
- Arts Organisations – showcasing the work they do
- Artists - aggregating their work in the UK, profiling, footage of their work
How Do We Reach Them?
- Go out to organisations, demonstrate its value and promote it’s use
- Create multiple active artplayer channels, with as much content from key
partner organisations as possible.
- Distribute content through interactive outlets built in or connected to the
site including the artplayer blog, social media services such as Facebook
and Twitter.
- Create an online advertising campaign that directs organisations to the
site
- Push affiliated content on artplayer to other video sharing accounts
(YouTube, Vimeo etc.)

14. Marketing Strategy
Goals Key Metrics
Driving uptake of the creation of artplayer.tv channels Channel sign-ups
Active users
Video uploads
Driving traffic towards videos posted to artplayer.tv Video views
Video sharing
Traffic sources

15. Therefore also looking at (4-6 content pieces
per month according to PH Survey)…
The Met (Live music events, recording studios) – Bury v +
The Midi Music Company (poetry, music)– London n/v -
Frantic Assembly – (contemporary dance theatre) London v +
Dance4 (contemporary dance) – Nottingham v +
Sampad (South Asian Arts Dance) Birmingham n/v -
Apples and Snakes (poetry)– Deptford, London v -
Aldeburgh Music (music)– Snape, Suffolk n/v -

16. When?
March 2011 - Project Started
June 2011 - Platform Development first stage finished (including first
phase training and content creation)
June 2011 - Platform testing
July 2011 - Interim period of reporting (artplayer.tv administration
only)
August/September/October 2011 – channel and content growth,
dissemination
End October - Platform delivery to ACE for assessment
November/December - Final Period of Reporting and “next steps” (all
partners)

17. Where else does it go?
Partnership – Technical (BBC) and other Cultural Industries
Innovation – Working with emerging platforms (IPTV)
Training
Creating sector services

18. Thank You!