Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

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Fili Wiese
Technical SEO
International SEO
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SEO Consultant. Web Developer. Scuba Diver.
Former Google Support Engineer.

Kaspar Szymanski
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SEO Consultant. Marathon Runner.
Former Google Search Quality Strategist.

Penalty Recovery
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1. Penalty Recovery Manual Actions and Algorithms #search13

2. Fili Wiese Technical SEO International SEO On-Page SEO Reconsiderations Backlink Analysis Google Penalties SEO Consultant. Web Developer. Scuba Diver. Former Google Support Engineer.

3. Kaspar Szymanski Backlink Analysis Google Penalties Disavow Tool Reconsiderations Community Building SEO Consultant. Marathon Runner. Former Google Search Quality Strategist.

4. Penalty Recovery Algorithms

5. Algorithmic Changes

6. Named Updates

7. Time Randall Munroe - xkcd.com

8. Effectiveness

9. Not Penalties, Not Filters

10. Penalty Recovery Manual Action

11. Search Quality Efforts

12. GWT: Manual Action Tab

13. Example 1

14. Example 2

15. Penalty Recovery Reconsideration Request Best Practices