Investment Opportunity for Thailand's Automotive & EV Industries
SES Amsterdam 17 maart 2009: Anne Kennedy
1. Beyond Googling:
Where Will Your Customers Search
for You Next?
Anne Kennedy, Managing Partner
Beyond Ink
SES Amsterdam 2009 -17 March
2. “There are now at least 1.6 billion of us connected
via computer and 3 billion mobile devices that
touch the Internet. The rise of quot;socialquot;
technologies--such as wikis, blogs, Twitter, SMS
and social networks--means that the barriers to
participation across the planet (in terms of the
cost, access and skills required) are rapidly
approaching zero”
Joshua-Michele Ross on O’Reilly Insights – March 2009
SES Amsterdam 2009 -17 March
20. Mobile Convergence
• fewer than 20% of mobile users search via
their handsets now
• but the mobile search audience is growing
fast—
– by 40% during the second and third quarter of
2008 alone.
– Google already holds a commanding 63% share
of mobile search queries
SES Amsterdam 2009 -17 March
21. Mobile Use in Europe Grows
Mobile Social Networking Usage
Three-month Average Ending November 2008
European Mobile Phone Owners (Germany, France, Italy, Spain,
UK)
Source: comScore M:Metrics
% Mobile Y/Y Change in
Mobile Social
Social Social
Networking
Networking Networking via
Users as
Users Who Browser or
Percent of all
Exclusively Application
Mobile Phone
Use Social
Users
Media
Germany 39.1% 145% 3.3%
Spain 46.5% 114% 5.0%
France 21.6% 167% 4.5%
Italy 38.2% 151% 4.7%
UK 29.7% 167% 9.2%
Total 33.5% 152% 5.4%
SES Amsterdam 2009 -17 March
22. Top Mobile Uses In Europe
• Receiving SMS Ads (27-75%)
• Sending & receiving photos and videos
• Listened to music
• News, email & games
• Watching video (4 – 6 %)
SES Amsterdam 2009 -17 March
23. Global Similarities
• Demographics: 16-25 year olds being the core
users, with that range widening to 12-16’s and
25-35’s who are increasingly active users
• Keeping in touch with friends, and making new
ones.
• Sharing information and discussing ideas and
opinions is also important for users.
• Not much business usage, perhaps people keep
their business and personal lives separate. .
SES Amsterdam 2009 -17 March
24. Twitter
• New Search Engine?
• “If I want to research a subject, Google is
the way to go. If I want to find out what is
being said about a topic at any given
moment, Twitter is my source.” Joe
Marchese,
SES Amsterdam 2009 -17 March
29. Growth by Region
•Latin America:
• Chile -- 2.3 million new users in 6 months
• Colombia -- 2 million
• Venezuela -- 1 million
• Argentina -- 0.4 million
•Europe:
• UK -- 2.7 million new users
• France -- 1.1 million
• Spain -- 0.4 million
•Saturation in developed markets
• Canada -- 30% of population on Facebook
• Norway -- 25%
•Australia -- 8%
SES Amsterdam 2009 -17 March
31. Netherlands Social Media
Hyves.net
Already 8432818 members since oct 1st 2004!
According to Facebook ads, there are 378 200
facebook members from the Netherlands.
SES Amsterdam 2009 -17 March
32. Demographic portrait
of Russian social-network user *
80% of users live in Russia;
40% are from Moscow, 20% - from St. Petersburg;
<18 years old - 16%
19-54 years old - 78 %
Specialists - 33%
Managers - 20%
Students - 21%
* TNS Gallup Media 2007
SES Amsterdam 2009 -17 March
33. Social Networking In Japan
• Does Facebook have a presence in the country?
19 May 2008 they provided Japanese language version.
• How significant?
Not very popular.
• Are there any demographic data available to identify which are the most
popular age groups?
“mixi”
Gender Male 52.2% Female 47.8%
Age 20 24 33.8% 25 29 28.4% 30 34 17.6%
“GREE”
Gender Male 53% Female 47%
Age 18 22% 18 19 9% 20 29 36% 30 39 23% 40 10%
SES Amsterdam 2009 -17 March
34. Top Social Networking Sites in China
With more Internet users than any other country:
• social networks register with real name, mainly focus on campus market
• Xiaonei.com established in 2005
• Zhanzuo.com established in 2006. April.18
• xiaonei.chinaren.com/index.jsp
• myspace.cn
• yeejee.com/
• chinay.2588.com/
• dipian.com/dipian/jsp/index.do
• baodoo.com/index.html
• 99sushe.com/
• tongxue.com/
SES Amsterdam 2009 -17 March
Reference: http://www.youmeiti.com/chinas_campus_social_networkin.html
35. Number of SN users in China
• Alumni.chinaren.com until Jan. 2008 have 86,370,952
users
• Qzone, have about 57 million registered users according
to report in April. 2007.
http://tech.sina.com.cn/i/2007-04-26/03141483901.shtml
• Xiaonei.com more than 22 million registered users
http://www.pr-inside.com/xiaonei-com-launches-open-platform-and-r692487.htm
• Zhanzuo.com about 7 million registered users
http://www.allfacebook.com/2007/11/facebook-offers-85-million-for-zhanzuocom
SES Amsterdam 2009 -17 March
36. Most Popular sites in Peru
http://www.alexa.com/site/ds/top_sites?cc=PE&ts_mode=country&lang=none
Hi5 is the third most popular
Hi5 is the third most popular
site in Perú
site in Perú
SES Amsterdam 2009 -17 March
37. 11 / 07 / 2008
Argentina = 448,160
Bolivia = 118,740
Brazil = 119,180
Chile = 2,235,600
Colombia = 2,519,840
Ecuador = 87,220
Paraguay = 8,040
Perú = 155,480
Uruguay = 43,040
Venezuela = 993,100
* Information gathered from Facebook according to quantity of registered users per country
SES Amsterdam 2009 -17 March
38. Social Media in Mexico
• 4th globally for social networking activity
however,
• 57% of Mexican internet users
• Studies place either MySpace, Msn Spaces or
Hi5 in the top spot.
• Those that place Facebook in 3rd or 4th place
indicate a growing market share
SES Amsterdam 2009 -17 March
39. SN Users in Mexico
• Hi5 -- 3 million users
• MySpace --1.8 million
• Facebook --over 1 million
SES Amsterdam 2009 -17 March
40. Social Networking in Arab
Countries
• According to Alexa data, Facebook is the most
popular site in Lebanon
• Fourth most popular in Egypt. Egypt also has
the fifth largest number of Facebook users
outside the UK, the US and Canada – without an
Arabic version as yet.
• Modern day souks – a place to meet friends and
share ideas and information. Many Muslims use
the group feature of Facebook to discuss ideas
and beliefs related to Islam
SES Amsterdam 2009 -17 March
41. Global Similarities
• Demographics: 16-25 year olds being the core
users, with that range widening to 12-16’s and
25-35’s who are increasingly active users
• Keeping in touch with friends, and making new
ones.
• Sharing information and discussing ideas and
opinions is also important for users.
• Not much business usage, perhaps people keep
their business and personal lives separate. .
SES Amsterdam 2009 -17 March
42. Twitter
• New Search Engine?
• “If I want to research a subject, Google is
the way to go. If I want to find out what is
being said about a topic at any given
moment, Twitter is my source.” Joe
Marchese”
• Google Friendconnect API release
SES Amsterdam 2009 -17 March
44. Where will your customers search?
• Video
SES Amsterdam 2009 -17 March
45. Where will your customers search?
• Video
• Which they will watch on their
iPhones, or whatever evolves
SES Amsterdam 2009 -17 March
46. Where will your customers search?
• Video
• Which they will watch on their
iPhones, or whatever evolves
• Twitter, or what ever comes next
SES Amsterdam 2009 -17 March
47. Where will your customers search?
• Video
• Which they will watch on their
iPhones, or whatever evolves
• Twitter, or what ever comes next
• Social media, but only for friends
SES Amsterdam 2009 -17 March
48. Thank you.
Think Beyond Ink!
Anne F. Kennedy
Managing Partner
Beyond Ink
Portland Maine & Portland Oregon
USA
anne@beyondink.com
+1 207 671 6131
Twitter - http://www.twitter.com/AnneKennedy
SES Amsterdam 2009 -17 March